小米Integrated Marketing Assistant Intern

1. Support the Integrated Marketing Manager in tracking project progress, handling documents, proofreading materials, and maintaining PR/influencer lists 2. Assist in day-to-day operations of official social media accounts, including post scheduling, caption writing/translation, campaign rollout, and basic community management 3. Help execute local social media and KOL campaigns, including coordination, product seeding, and content collection 4. Assist in preparing campaign performance reports, presentation slides, and internal documents 5. Handle ad hoc tasks to ensure smooth execution of marketing campaigns

1. Responsible for building an integrated marketing strategy for Taobao and Tmall Hong Kong. Based on user demands and market fluctuations, and considering domestic promotional activities, coordinate with the Taobao and Tmall overseas promotions. Develop activity plans and objectives for specific projects, and work together with sub-stations and project teams to manage projects and drive their smooth implementation, ultimately achieving project goals. 2. Familiar with Alibaba's e-commerce operation strategies, driven by data, and able to identify opportunities through rational insights. Conduct comprehensive analysis of internal and external environments to develop clear marketing strategies, aiming to increase the proportion of transactions and contribution to overall growth during major promotions. 3. Collaborate and integrate with multiple teams to continuously optimize marketing products through various productization methods. Facilitate the rapid launch and online management of marketing products, while establishing a data-driven content and project management SOP (Standard Operating Procedure) for the entire process. This will ultimately improve efficiency and reduce costs.

- Develop and execute marketing strategies aimed at increasing our turnkey asset management platform (TAMP) TradingFront business market share, improving customer engagement, and achieving high ROI - Create and lead a lifecycle management module to increase retention of institutional clients on TradingFront. - Build and manage strategic partnerships with asset management firms to drive business growth, collaborating with industry stakeholders to expand TradingFront’s reach. - Plan and execute quarterly events to promote brand awareness and build strong relationships with institutional clients - Brainstorm and implement offline marketing initiatives aimed at driving institutional sales and revenue growth - Regularly monitor and assess marketing campaign performance, making adjustments to optimize results and maximize ROI - Conduct strategic competitor analysis and market research to inform business strategy and identify growth opportunities - Lead the creation and implementation of SEO-driven marketing content, to grow institutional clients' traction on TradingFront - Author thought-leadership articles to position the platform as a leader in the institutional finance space

• Develop and implement comprehensive brand marketing strategies that align with Keeta's vision and goals, focusing on driving brand awareness and achieving business targets. • Formulate branding campaigns, including thematic, tactical, seasonal advertising, joint promotions, and event planning. Collaborate with cross-functional teams, including product, operations, and design. • Identify and establish strategic partnerships with restaurants to create joint promotion opportunities. • Track and analyze key marketing metrics to measure campaign effectiveness, providing data-driven recommendations for optimization. • Manage marketing budgets effectively to ensure optimal resource allocation. • Stay informed about industry developments and best practices to foster continuous improvement and innovation.