美团Marketing Manager / Assistant Marketing Manager
任职要求
• Bachelor’s degree in marketing, business, or a related field. • A minimum of 7 years of proven experience in branding and marketing communication, preferably in food delivery, e-commerce, or related industries. • Demonstrated success in developing and executing integrated marketing campaigns that drive customer acquisition and engagement. • Experience in establishing and managing partnerships with restaurants or similar stakeholders. • Ability to adapt quickly to changing market conditions and customer needs. • Strong can-do attitude with a proactive, solutions-oriented approach. • Creative thinker with the ability to generate innovative ideas and solutions. • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build strong relationships. • Agency background preferred.
工作职责
• Develop and implement comprehensive brand marketing strategies that align with Keeta's vision and goals, focusing on driving brand awareness and achieving business targets. • Formulate branding campaigns, including thematic, tactical, seasonal advertising, joint promotions, and event planning. Collaborate with cross-functional teams, including product, operations, and design. • Identify and establish strategic partnerships with restaurants to create joint promotion opportunities. • Track and analyze key marketing metrics to measure campaign effectiveness, providing data-driven recommendations for optimization. • Manage marketing budgets effectively to ensure optimal resource allocation. • Stay informed about industry developments and best practices to foster continuous improvement and innovation.
- Drive marketing campaigns to enhance brand awareness and customer engagement. - Manage and grow our social media presence across platforms - Develop compelling content and copy for marketing materials, social media posts, and campaigns. - Collaborate with cross-functional teams to ensure cohesive branding and messaging across all platforms. - Manage and grow our social media presence across platforms
1. Support the Integrated Marketing Manager in tracking project progress, handling documents, proofreading materials, and maintaining PR/influencer lists 2. Assist in day-to-day operations of official social media accounts, including post scheduling, caption writing/translation, campaign rollout, and basic community management 3. Help execute local social media and KOL campaigns, including coordination, product seeding, and content collection 4. Assist in preparing campaign performance reports, presentation slides, and internal documents 5. Handle ad hoc tasks to ensure smooth execution of marketing campaigns
- Develop and execute marketing strategies aimed at increasing our turnkey asset management platform (TAMP) TradingFront business market share, improving customer engagement, and achieving high ROI - Create and lead a lifecycle management module to increase retention of institutional clients on TradingFront. - Build and manage strategic partnerships with asset management firms to drive business growth, collaborating with industry stakeholders to expand TradingFront’s reach. - Plan and execute quarterly events to promote brand awareness and build strong relationships with institutional clients - Brainstorm and implement offline marketing initiatives aimed at driving institutional sales and revenue growth - Regularly monitor and assess marketing campaign performance, making adjustments to optimize results and maximize ROI - Conduct strategic competitor analysis and market research to inform business strategy and identify growth opportunities - Lead the creation and implementation of SEO-driven marketing content, to grow institutional clients' traction on TradingFront - Author thought-leadership articles to position the platform as a leader in the institutional finance space
Job Description Accountabilities: Responsible for partnership development and liaison with 3rd party partners including payment, coporates and brands Able to identify and connect right partners to achieve the assigned business objectives Collaborate with cross functional departments in actualizing the planned programs between Marketing, BD and Growth Team Responsible for marketing program implementation and execution to its excellence Provide assistant to marketing director in the development and execution of assigned marketing programs in a timely and cost efficient manner Develop the idea of visual and copy of each program with relevant parties to ensure quality execution Review and analysis the performance data of different partnerships after each campaign and advise opportunities for improvements & further development Monitor program performance and make timely adjustment to achieve target result