小米Social Media Manager
任职要求
Requirements 2–4+ years of experience in social media, content, or digital marketing roles Hands-on experience managing external agencies Basic video editing skills — able to independently handle simple cuts, subtitles, and pacing Strong passion for social media with a solid understanding of trends, formats, and platform dynamics Strong content judgment, aes…
工作职责
Role Overview We are looking for a Social Media Manager who genuinely loves social media, understands content performance, and can manage agencies while remaining hands-on. This role owns the brand’s local social media presence and ensures strong content quality, consistency, and growth. Key Responsibilities Own and execute the brand’s local social media strategy across platforms such as Instagram, TikTok, Facebook, and X Define clear content directions and develop monthly/quarterly content plans aligned with brand positioning and business objectives Manage and collaborate with social media and content agencies, including briefing, feedback, quality control, and delivery timelines Create and support basic video editing for short-form content (Reels, TikTok, short videos) to enable fast and flexible content output Work closely with PR, KOLs, creators, and agencies to amplify campaigns and daily content performance Track and analyze key social media KPIs (reach, engagement, follower growth) and optimize content based on insights Act as the brand’s social media guardian, ensuring long-term consistency in tone of voice, visuals, and messaging
1. Content Strategy and Planning - Develop and implement content strategies across various platforms (Instagram, Twitter, TikTok, Youtube, etc.). - Align with agency to create & develop content calendar, including thematic content, campaigns, and promotions. - Collaborate with creative team to create multimedia content (photos, videos, infographics, etc.). - Collaborate product teams to ensure cohesive messaging and brand consistency. - Maintain a consistent brand voice across all social media platforms, adapting to platform-specific styles and audiences. 2. Data Analytics & Reporting - Analyze performance metrics (engagement rates, reach, impressions, etc). - Develop weekly/monthly reports with actionable insights to improve campaign, content strategy, and ROI. - Keep up with social media algorithm to ensure content is optimized for visibility and engagement. 3. Paid Social Media Ads - Brief and manage paid campaigns across social media platforms, including Facebook, Instagram, TikTok, etc. 4. Trend Spotting & Innovation - Stay updated on emerging social platforms, trends, and viral content, integrating these into brand strategy.
1. Manage Moroccan social media accounts (Facebook, Instagram, Tiktok) 2. Manage budget for social media and related advertising programs. 3. Work with Xiaomi's global social media team to provide local market insights and listen to local social media trends.
1. Strategic Planning: - Develop and implement comprehensive social media strategies that align with the company's marketing goals. - Analyze users, social channels, market trends and competitor activity to inform strategy and identify opportunities. 2. Content Creation: - Come up with social content plan of engaging, high-quality content for all social media platforms. - Ensure content is consistent with the brand voice and messaging. 3. Campaign Management: - Plan and execute social media campaigns (includig social UGC campaigns), monitor campaign performance and adjust strategies as needed to meet objectives. 4. Performance Analysis: - Track and analyze social media metrics to measure the effectiveness of campaigns. - Report on performance and provide insights to the marketing team and executive leadership.
Responsibility - Social Media Management: Develop and execute a comprehensive social media strategy to grow brand awareness, engagement, and community across platforms like Facebook, Instagram, TikTok, and more. Plan and schedule posts to ensure a consistent and cohesive content strategy across channels. - Content Creation: Collaborate with creative teams to produce engaging, platform-specific content that resonates with international audiences. - Community Building: Foster meaningful connections with our audience by actively engaging with followers, responding to comments, and building a loyal online community. - Performance Analysis: Monitor and analyze social media metrics (e.g., engagement, reach, conversions) to evaluate campaign effectiveness and identify areas for improvement. - Trendspotting: Stay ahead of social media trends, platform updates, and cultural shifts to keep our strategy fresh and relevant. - Email Marketing: Support email marketing efforts by aligning social media campaigns with broader digital marketing initiatives.