影石APAC Marketing Intern

Responsibilities: 1. Research and analyze market trends and competitive environment in the Asia-Pacific region, develop appropriate marketing strategies; 2. Responsible for developing annual market plans and budgets, driving sales targets achievement; 3. Manage the team, ensure efficient operation and achievement of performance goals; 4. Establish and maintain good relationships with key customers and partners, drive business expansion; 5. Coordinate cross-department collaboration to ensure timely and smooth project completion; 6. Regularly report market dynamics and business progress to senior management.

Job Description: We are looking for an experienced APAC Digital Marketing Manager/Specialist with a strong strategic mindset and expertise in Social Media management to enhance our brand's social media presence in the APAC region. This role will involve collaborating closely with regional social managers to achieve our brand's objectives. Responsibilities: 1. Social Media Strategy: Build APAC/regional social media strategies on Instagram(major platform), aligned with brand positioning, local trends, and business goal. 2. Ads: Must be experienced in Ads operation(Meta > Google, Spark Ads), able to manage budget and allocate resources efficiently to maximize ROI on marketing spend to reach quarterly goal (follower growth, viewership, etc). 3. Internal Cooperation: Capable of integrating, guiding, and monitoring regional accounts, including, but not limited to, Korea, Taiwan, Hong Kong, and SEA regional accounts to reach quarterly exposure and ads performance goal. 4. Analysis: Prepare and present regular reports on owned media exposure, ads performance as well as competitor monitoring, providing insights and recommendations for continuous improvement. 5. Creative Viral Content: Proficient in managing social media platforms, attuned to content trends, and capable of attaining monthly exposure targets through viral mindset. Stay on top of platform algorithm updates and content trends and propose proactive strategies. Basic content creation and editing skills as plus. 6. Social campaigns: Launch engaging social campaigns such as UGC Campaign, Giveaways, aligned with regional events and product promotion strategies.

1. Communicate with external partners/creators to convey our marketing messages to their audience, activate strategic collaboration and manage our relationship with them. 2. Grow our network of creators and KOLs to expand both awareness and conversion of our products. Help elevate and diversify our promotion into more specific communities and regions. 3. With combined understanding of products - target audience - content production - marketing skills, work with creators to produce videos on social media platforms in promotional purposes. 4. Work with broader stakeholders in English speaking countries to reach more target audience and build up brand image in the community. 5. Leverage company internal resources like budget and team work, together with external resources like creator networks and value exchanges to creatively achieve the goal of market growth. Potentially career growth to manage large collaborations and to manage our promotion for one of the vertical communities.

As the Digital Content Lead you will be responsible for managing the global content plan and bringing to life the vision and direction of Today at Apple online. You will manage the briefing of our internal partners and external creative agencies and must be an expert in managing multiple production timelines at once, have experience managing budgets and be available to travel for shoots as required. - Drive cross functional collaboration to identify and support business priorities within the content strategy. - Brief both internal teams and external agencies on content and shoot requirements and deliverables - Understand deeply the responsibility and relationship of digital content in our ecosystem - Work closely with all creative teams bringing the work to life, off the back of your brief - Overlay all work through the lens of business priorities and ensure the work we are developing ladders up to these priorities and areas of focus across Apple Retail - Plan, produce, track and complete each piece of content from concept phase to launch - Track, monitor and build an insight strategy for all video content we produce, across all channels - Partner with Heads of Programming on key in store events that are happening to ensure we can capture those events and develop robust online plans to amplify the session in the online space - Collaborate with the wider Apple organization to ensure that Today at Apple and the content we create is of the highest standard, is timely and is meeting the needs of our audience - Work closely with Apple Store App team on content requirements and find new opportunities for Today at Apple content to be placed across the ecosystem - Partner with Business Affairs to enable successful content captures in our Apple Retail Stores - Manage the day to day relationship with the creative agency partner outside of Apple to ensure their work meets our brief and is to the high standard we expect - Ensure each production, regardless of location runs smoothly and to budget - Develop future state content plans that will see the work of Today at Apple Digital move with the growing needs of the business