影石Marketing Manager -Europe
任职要求
- Bachelor’s degree in Marketing, Business, Communications, or a related field. - 5+ years of experience in integrated marketing, with a focus on the European market. - Proven experience managing influencer marketing, PR campaigns, and local events. - Strong analytical skills, with the ability to set goals, track progress, and optimize campaigns based on data. - Excellent communication, negotiation, and relationship-building skills. - Creative thinker with a track record of developing innovative marketing strategies. - Passion for photography or familiarity with camera technology is a strong plus.
工作职责
- Market Strategy: Develop and implement a comprehensive marketing strategy for the European market, setting clear goals and KPIs to drive brand growth and sales. - Influencer Marketing: Manage relationships with key influencers and content creators to amplify brand visibility and engagement. - Public Relations: Oversee PR initiatives, including media outreach, press releases, and partnerships, to enhance brand reputation and credibility. - Local Events: Plan and execute local events, product launches, and activations to connect with target audiences and drive brand affinity. - Cross-Functional Collaboration: Work closely with product marketing, brand management and sales teams to ensure alignment and maximize campaign impact. - Performance Tracking: Establish and track team KPIs, monitor and analyze campaign performance, providing actionable insights to optimize strategies and achieve business objectives. Requirements - Bachelor’s degree in Marketing, Business, Communications, or a related field. - 5+ years of experience in integrated marketing, with a focus on the European market. - Proven experience managing influencer marketing, PR campaigns, and local events. - Strong analytical skills, with the ability to set goals, track progress, and optimize campaigns based on data. - Excellent communication, negotiation, and relationship-building skills. - Creative thinker with a track record of developing innovative marketing strategies. - Passion for photography or familiarity with camera technology is a strong plus.
1. Responsibile for marketing strategy for all product lines. Direct marketing plan and be responsible for marketing results. 2.Running SNS accounts and community to keep gaining new users and maintain Xiaomi fans. 3.Develop PR strategy to sustain positive and in-depth coverage.Monitor and manage PR crisis. 4.Work closely with internal team to align on projects and goals,work on cross-cutting affairs with local teams (including, but not limited to Marketing, Sales, Aftersales, Retail, Go-To-Market and Product) to support and maximize coverage in accordance to local requirements.
We’re seeking an experienced Marketing Manager who excels at the intersection of paid growth, social media strategy, and pop-culture insights. You will lead comprehensive marketing initiatives—from performance-driven campaigns to community-focused storytelling—and collaborate closely with cross-functional teams to translate insights into rapid, measurable results. Key Responsibilities: Develop and execute marketing strategies and campaigns designed to boost brand awareness and engagement among potential users and existing community members. Set strategic direction for paid media, organic outreach, creator partnerships, and collaboration channels, leveraging flexible and innovative approaches to drive user acquisition. Shape and maintain rednote’s public persona, ensuring every interaction aligns authentically with our global community. Provide actionable user insights and feedback to inform product and community development, effectively influencing cross-functional decisions. Manage marketing campaigns from concept to completion, overseeing project planning, cross-team coordination, and success evaluation. Define and implement user growth plans and campaign goals, considering data insights, target audience specifications, key performance indicators, narrative development, budgeting, and historical learnings. Provide strategic guidance to diverse channel teams including social media, creative, analytics, and communications. Bonus Points: Passion for and deep familiarity with the rednote community. Multilingual abilities (Mandarin or additional languages) to facilitate cross-cultural communication.
• Campaign Management: Lead and manage marketing campaigns based on strategies set by the Marketing Lead. Ensure all efforts meet defined objectives and quality standards. Develop and execute marketing strategies aligned with broader company goals, driving performance and meeting short-term targets. • Digital, Social Media, and Influencer: Own and manage digital, social media, and influencer campaigns, ensuring alignment with target audience expectations and achieving desired engagement and conversion results. • Partnership Collaboration: Work cross-functionally with global teams to develop and maintain partnerships that elevate the Supercell brand and contribute to measurable business growth. • Go-to-Market Execution: Execute the go-to-market strategy with excellence, ensuring operational plans are completed effectively and on time. • Team Collaboration: Actively contribute to and collaborate with team members across different crafts, ensuring the successful delivery of marketing initiatives. • As a Supercell employee, you are expected to travel as part of your role to collaborate with global teams, attend industry events, and contribute to the success of our games and partnerships. While travel may vary by role, employees should anticipate a minimum of up to 35% travel. a minimum of up to 35% travel
* 主导PUBGM在非洲区域的核心推广策略，为产品的活跃/收入等核心KPI负责； * 基于非洲区域用户偏好及产品主线内容制定整合营销方案及落地执行，与研发及总部团队紧密配合； * 开拓与管理非洲区域合作伙伴与所有核心Agency，把控从策略到执行的全流程落地； * 管理及维护区域核心网红、内容创作者，深耕当地主流内容平台，持续提升游戏在当地的内容声量； * 探索非洲区域线下/地面推广模式，持续跟踪及分析各类市场手段效果，及时调整和优化策略； Work Location: China-Shenzhen