影石Research Manager

Job Summary The Brand Strategy & Research Intern will support the Brand Research Manager and Brand Marketing Director in developing and executing brand strategies. This role involves conducting both quantitative and qualitative research, analyzing data, and assisting in strategic planning to ensure the brand remains innovative and aligned with market trends. The ideal candidate should have a strong analytical mindset, attention to detail, and a passion for branding. Key Responsibilities 1. Brand Research Support - Assist in brand strategy development by conducting market research and competitive analysis - Support daily coordination and full-process management of brand strategy & research projects, including drafting research proposals, vendor coordination, user recruitment, survey execution, data processing and analysis, report delivery, and internal workshops - Support qualitative and quantitative research phases, including drafting interview outlines, organizing interview transcripts, designing questionnaires, and conducting big data analysis - Prepare presentations and reports on research findings for internal stakeholders 2. Data Collection & Analysis - Regularly aggregate multi-source commercial data from internal systems and external channels - Collaborate with the Brand Research Manager to analyze data and identify key trends, and regularly update analytical reports 3. Internal & External Communication & Support - Facilitate cross-departmental meetings internally - Coordinate with third-party vendors externally to advance research execution processes - Contribute to brainstorming sessions for brand positioning and storytelling efforts

- Strategic planning: deeply research product, market and users, develop comprehensive IMC strategies and marketing plans across all marketing touchpoints to promote product and brand; - Project management: participate and lead the entire process of the IMC project from product positioning, objective/strategy planning, marketing action implementation to result tracking; responsible for project success; - Cross team communication: responsible for the communication with different functions to make sure marketing strategies are aligned with all stakeholders and strategies are implemented thoroughly and consistently.

- Strategic planning: deeply research product, market and users, develop comprehensive IMC strategies and marketing plans across all marketing touchpoints to promote product and brand; - Project management: participate and lead the entire process of the IMC project from product positioning, objective/strategy planning, marketing action implementation to result tracking; responsible for project success; - Cross team communication: responsible for the communication with different functions to make sure marketing strategies are aligned with all stakeholders and strategies are implemented thoroughly and consistently.

• Initiate and advance research to advance state-of-the-art in AI for Software Engineering • Collaborate across disciplines with product teams across Microsoft and Github • Stay up to date with the research literature and product advances in AI for software engineering • Collaborate with world renowned experts in programming tools and developer tools to integrate AI across software development stack for Copilot • Build and manage large-scale AI experiments and models.