影石IMC Manager
任职要求
- 3 years + working experience; - Overseas background; - Experience in managing a complete project cycle (from objective-strategy-implementation-result tracking) ; - Experience in a specialised marketing field: digital, PR, influencer marketing… - Strong strategic planning, project management and cross-function communication skills; - Strong sense of ownership.
工作职责
- Strategic planning: deeply research product, market and users, develop comprehensive IMC strategies and marketing plans across all marketing touchpoints to promote product and brand; - Project management: participate and lead the entire process of the IMC project from product positioning, objective/strategy planning, marketing action implementation to result tracking; responsible for project success; - Cross team communication: responsible for the communication with different functions to make sure marketing strategies are aligned with all stakeholders and strategies are implemented thoroughly and consistently.
- Strategic planning: deeply research product, market and users, develop comprehensive IMC strategies and marketing plans across all marketing touchpoints to promote product and brand; - Project management: participate and lead the entire process of the IMC project from product positioning, objective/strategy planning, marketing action implementation to result tracking; responsible for project success; - Cross team communication: responsible for the communication with different functions to make sure marketing strategies are aligned with all stakeholders and strategies are implemented thoroughly and consistently.
- Strategic planning: deeply research product, market and users, develop comprehensive IMC strategies and marketing plans across all marketing touchpoints to promote product and brand; - Project management: participate and lead the entire process of the IMC project from product positioning, objective/strategy planning, marketing action implementation to result tracking; responsible for project success; - Cross team communication: responsible for the communication with different functions to make sure marketing strategies are aligned with all stakeholders and strategies are implemented thoroughly and consistently.
Responsibilities: • Work closely with product centre and marketing centre to develop positioning, go-to-market strategy and launch materials of new products, and optimize existing product lines based on customer feedback • Analyze potential vertical markets, determine product/market fit, and propose top selling points customized to each vertical market • Implement new launches, maintain growth in pillar products • Collect and analyze consumer and market insights and competition strategies to make recommendations to management
1、负责整合营销IMC Plan整体视觉设计，包含前期视觉策略/ KV方案/ Seasonal Marketing方案和设计/KA和Dropship listing设计等等，能清晰表达创意概念，善于捕捉行业和消费者洞察。 2、负责为公司在北美市场线上销售进行前期的视觉推导并完成设计方案。 3、参与公司重点 Campaign Ads 等视觉设计工作，并持续优化设计上的细节。 4、负责日常KA和Dropship线上运营提供美术支持。 5、富有清晰的逻辑思维能力，制定详细的创意项目计划安排。