影石IMC Manager - JAPAC
任职要求
- 2 years + working experience; - JAPAC Marketing background; - Experience in managing a complete project cycle (from objective-strategy-implementation-result tracking) ; - Experience in a specialised marketing field: digital, PR, influencer marketing… - Strong strategic planning, project management and cross-function communication skills; - Strong sense of ownership.
工作职责
- Strategic planning: deeply research product, market and users, develop comprehensive IMC strategies and marketing plans across all marketing touchpoints to promote product and brand; - Project management: participate and lead the entire process of the IMC project from product positioning, objective/strategy planning, marketing action implementation to result tracking; responsible for project success; - Cross team communication: responsible for the communication with different functions to make sure marketing strategies are aligned with all stakeholders and strategies are implemented thoroughly and consistently.
Job Summary The Global Events Marketing Intern will assist the Senior/Events Manager in strategic planning, HQ governance, and end-to-end event management. This includes trade shows, vertical events, sponsorship events, product launches, and other key initiatives aimed at elevating the brand's global presence. The role requires excellent communication skills, attention to detail, accountability, and the ability to manage multiple projects simultaneously while collaborating with cross-functional teams across global markets. Key Responsibilities 1. Support the Senior/Events Manager in developing SOPs to streamline event workflows 2. Assist in planning and executing events such as trade expos, sponsorship activations, launch events, etc. 3. ensuring alignment with objectives and KPIS. 4. Collaborate with the IMC (Partnership) team and local markets (China, LA, Berlin & Japan) for seamless event coordination. 5. Contribute to merchandise renewal processes, design upgrades, and enhancing event experiences. 6. Track project timelines, budgets, and deliverables across multiple events simultaneously.
- Strategic planning: deeply research product, market and users, develop comprehensive IMC strategies and marketing plans across all marketing touchpoints to promote product and brand; - Project management: participate and lead the entire process of the IMC project from product positioning, objective/strategy planning, marketing action implementation to result tracking; responsible for project success; - Cross team communication: responsible for the communication with different functions to make sure marketing strategies are aligned with all stakeholders and strategies are implemented thoroughly and consistently.
- Strategic planning: deeply research product, market and users, develop comprehensive IMC strategies and marketing plans across all marketing touchpoints to promote product and brand; - Project management: participate and lead the entire process of the IMC project from product positioning, objective/strategy planning, marketing action implementation to result tracking; responsible for project success; - Cross team communication: responsible for the communication with different functions to make sure marketing strategies are aligned with all stakeholders and strategies are implemented thoroughly and consistently.
Responsibilities: • Work closely with product centre and marketing centre to develop positioning, go-to-market strategy and launch materials of new products, and optimize existing product lines based on customer feedback • Analyze potential vertical markets, determine product/market fit, and propose top selling points customized to each vertical market • Implement new launches, maintain growth in pillar products • Collect and analyze consumer and market insights and competition strategies to make recommendations to management