蚂蚁金服Ant International-Strategic Brand Development and Communications-A&I SG
任职要求
• 8+ years in brand strategy, brand management and integrated marketing experience • Strong background in developing brand narratives, GTM strategies and content planning • Familiarity with brand architecture, working with multiple brands under a parent identity across markets • Strong project management with attention to detail, has hands-on experience in cross- functional collaboration and external agencies to independently deliver campaigns, projects and initiatives • Excellent communication and stakeholder management abilities
工作职责
This role is part of a Global Brand & Marketing team, is based in Singapore reporting to the Head of EmFi and Brand marketing. S/he will help define, build and activate the brand narrative for Ant International (A&I) and its Flagship brands ensuring the latter’s consistency to A&I’s brand identity and messaging. S/he will also drive brand equity and performance through the development and execution of A&I’s brand guidelines, its application and governance as well as go-to-market (GTM) campaigns including but not limited to experiential design and marketing, sports and event marketing. Key Roles and Responsibilities 1. Brand Development Develop and articulate the A&I brand purpose and manifesto, aligned with overarching long term business goals Create unified A&I Brand and Message House in collaboration with PR, and develop the brand focus / key messages for the year, ensuring consistency in its application and execution across all channels Drive the application of brand messaging including but not limited to: - LinkedIn (with PR) - Brand Content Calendar of A&I and its Flagship Brands: Develop and maintain to present a unified narrative to external audience - Provide and maintain brand content for owned channels (website) to ensure it reflects unified narrative - Point of contact for OC and HR to introduce and incorporate brand key messages for staff understanding and awareness, as well as talent recruitment, culture building • Lead development of brand assets such as brand video and campaign collateral • Develop and manage an A&I Brand experience – its creation and application, and support Flagship Brand’s development in theirs • Develop and manage A&I’s Brand Guide and its application to Flagship Brands • Lead and manage Brand applications including but not limited to A&I events, sponsorships 2. Brand Go-to-Market Activation, Execution and Management • Develop and execute overarching communications strategies to to deliver the A&I positioning, identity and narrative / key messages for the year through brand campaign and/or activations • Manage an integrated overview of brand touchpoints and its performance, ensuring clear budget mapping and campaign planning • Support the execution of brand performance tracker, analysis and insights application to identify and execute action points to improve A&I’s equity/value • Work with Flagship Brands to leverage their communications to maximise A&I’s brand understanding recognition, recall and appreciation for A&I brand • Champion new and experimental branding approaches and share industry trends and practices, to elevate visibility and engagement in line with brand identity whilst building a culture of innovation amongst wider team and stakeholders
This role is part of a Global Brand & Marketing team, and reports directly to the Head of Emfi & Brand Marketing. As brand manager for Ant International’s Flagship brands, s/he is responsible for defining, shaping and activating the brand to deepen customer connection, drive brand equity and deliver long term business impact. As the brand voice, custodian and advocate, s/he will drive how the Flagship brands show up and continues to grow meaningfully in today’s fast paced and evolving marketplace, and what each Flagship brand stands for in the hearts and minds of our customers Key Roles and Responsibilities 1. Brand Strategy and Purpose • Guard and evolve Flagship brand’s purpose and identity, aligned with business goals and those of its parent company • Develop Brand Message House in collaboration with PR, and set annual brand focus / key messages for consistent application across all channels • Lead brand messaging across platforms, including: - LinkedIn (with PR) - Brand Content Calendar: Develop and maintain a consistent narrative in external communications - Website: Provide and maintain brand content in alignment to brand purpose and key messages 2. Brand Advocacy, Governance and Intelligence • Align cross-functional teams around brand strategy and tone, including communications, product marketing, PR and local market teams where applicable • Own and maintain the Brand Guide, working with internal and external stakeholders and teams to execute and ensure visual and verbal brand consistency across all markets and touchpoints • Lead development and execution of brand performance trackers, measurement tools in collaboration with cross functional teams, to evaluate brand’s contribution as well as identify and act on opportunities that strengthen brand equity and parent company’s value • Manage, develop and/or contribute to award submissions • Internal communications and brand training to introduce and incorporate brand messages for staff engagement, talent attraction, culture building, and brand immersion • Performance monitoring 3. Brand Go-to-Market Activation, Execution and Management • Identify and lead brand activation opportunities aligned with brand purpose and business prioritised markets to enable business goals in prospecting, acquisition and utilisation • Develop and execute integrated communications strategies and go to market plans for prioritised markets that deliver the brand’s positioning, identity and narrative across key campaigns, touch points and assets like brand video • Manage and provide overview of brand touchpoints and campaigns, its performance, and overall budget • Lead and manage brand applications such as events, sponsorships • Work collaborative with the larger brand & marketing teams to leverage their communications to maximise brand understanding recognition, recall and appreciation
• The Digital Partnerships Account Manager will have commercial and team responsibility for the successful development and execution of our Flagship Store on a key marketplace. This role requires a highly motivated individual who can identify, develop and execute strategic plans for growth, oversee key projects, manage relationship with the partnership, and orchestrate cross-functional teams to achieve different what’s best for Apple. • Strategic Planning & Business Development: • - Develop long-term strategic plans that align with the Retail’s goals and drive revenue growth and profitability. • - Identify and capitalize on new business opportunities, partnerships, and revenue streams. • - Conduct competitive analysis to refine the platform’s value proposition and market positioning. • Account & Stakeholder Management • - Manage and develop relationships with internal and external stakeholders to drive success. • - Act as the main point of contact for Partner, ensuring business alignment and strengthening communications. • - Lead negotiations and oversee contract management to set strong foundation for long-term partnership. • Commercial Performance Management • - Own and drive the platform’s commercial strategy to ensure revenue growth and profitability. • - Analyze key performance metrics to optimize sales, pricing, and customer engagement strategies. • - Identify areas for efficiency improvements and cost savings while maximizing commercial impact • Project Oversight & Implementation • - Oversee the execution of key commercial projects, ensuring alignment with business objectives. • - Work cross-functionally with product, marketing, and operations teams to deliver strategic initiatives. • - Monitor project progress, timelines, and outcomes, adjusting plans as needed for optimal results • Digital Growth & Performance Optimization • - Leverage data and insights to enhance user acquisition, retention, and engagement strategies. • - Collaborate with marketing and merchandizing teams to optimize campaigns, SEO, and customer funnel conversions. • - Stay updated on emerging digital trends and technologies to drive innovation and competitiveness. • Reporting & Performance Analysis • - Develop and present regular performance reports with insights and recommendations for improvement. • - Utilize data analytics tools to track business KPIs, customer behavior, and sales performance. • - Provide executive-level summaries and strategic recommendations based on market and performance data.
1. Marketing Strategy & Planning - Develop and execute annual marketing and brand communication plans based on iQIYI’s international strategy and local market trends. - Define marketing objectives (user acquisition, retention, brand awareness, IP buzz) to meet business goals. 2. Content Marketing & Promotion - Oversee marketing campaigns for local original and co-produced drama series, including scheduling, pre-launch, launch, and - long-tail promotion. - Plan high-impact events such as red carpets, press conferences, fan meetings, and IP activation campaigns to maximize visibility and engagement. - Collaborate across teams to enhance the commercial and promotional value of content. 3. Brand & Public Relations Management - Establish brand positioning and communication strategy to build iQIYI’s presence and reputation in Thailand. - Maintain relationships with key media, KOLs, government stakeholders, and industry associations. - Manage crisis communications and public sentiment to safeguard brand image. 4. Digital Marketing & Growth - Lead digital marketing strategy across SNS, KOL, SEM/SEO, and integrated offline campaigns. - Drive local engagement through platforms like TikTok, Twitter, Line, Instagram, and YouTube. 5. Leverage data analytics to optimize acquisition and retention models for growth efficiency. - Cross-Functional & Partner Collaboration - Work closely with content, operations, commercial, and legal teams to ensure seamless execution of marketing initiatives. - Manage local agencies (advertising, PR) to deliver high-quality campaigns. - Build partnerships with brands, OTT platforms, telcos, and e-commerce players for joint marketing opportunities. 6. Team Leadership & Development - Lead the local marketing team (marketing, PR, social media, design), setting clear KPIs and career development paths. - Mentor team members to enhance professional expertise and cross-cultural collaboration skills.
We empower our people to stay resilient and relevant in a constantly changing world. We're looking for people who are always searching for creative ways to grow and learn. People who want to make a real impact, now and in the future. Does that sound like you? Then it seems like you'd make a great addition to our vibrant international team. Who we are? We at Siemens believe that technology can overcome the greatest challenges of our times. Technology is made by people – it's up to us to lead the change and create impact. This is how we give innovation a meaning. We are curious minds, groundbreakers and innovation drivers. And we are human enthusiasts with a diverse set of backgrounds, skills, interests, and needs, united in a unique mission to transform the everyday for a better tomorrow. Our ambition as People and Organization (P&O) function is to co-own the overall Siemens transformation, enabling Siemens’ businesses to remain successful in an ever faster changing environment. In this context, we are building up a focused, effective team of engaged individuals to provide our business. We are looking for Employer Branding Project Lead. This role will be a key member of the Talent Acquisition team, responsible for orchestrating Siemens employer branding development, ensuring Siemens is perceived as an employer of choice, and effectively delivering the EVP (Employer Value Proposition) to external candidates and people at Siemens. This role will also serve as a crucial bridge between the China and Global Talent Acquisition teams, ensuring alignment and effective communication. You'll make an impact by • Execute and localize Siemens’ core Employee Value Proposition and Employer Brand across markets and businesses by emphasizing the right messages to the right talent audiences. • Act as a liaison between the China and Global TA teams, facilitating the exchange of strategy, best practices, insights, and strategic alignment. • Lead the development and rollout of both global and regional employer branding initiatives—from initial concept through tactical execution and measurement—ensuring alignment with Siemens’ broader talent objectives and business goals. • Define clear objectives, metrics (e.g., cost-per-hire, engagement, time-to-hire), and success indicators for brand initiatives in line with strategic KPIs. • Develop the strategy, key messages, and roadmap for Siemens China Employer Branding. • Interface with Corporate Communications to align the overall communication roadmap to gain synergy. • Interact with businesses and P&O BPs to collect demand and feedback and jointly develop employer branding assets. • Build connections with external stakeholders and ecosystem partners to effectively leverage different resources. • Create tangible contents via effective channels which are relevant to the target audience, such as WeChat, RedNote and more. • Strengthen communication of local EB events to increase visibility globally. • Provide strong, proactive support to P&O talent acquisition activities, especially towards external target audiences, including recruiting marketing and university relations initiatives. • Share and coordinate within the P&O community and provide recommendations on information flow mechanisms and media formats for ongoing employer branding.