影石EU IMC Manager
任职要求
- 3 years + working experience; - Overseas background; - Experience in managing a complete project cycle (from objective-strategy-implementation-result tracking) ; - Experience in a specialised marketing field: digital, PR, influencer marketing… - Strong strategic planning, project management and cross-function communication skills; - Strong sense of ownership.
工作职责
- Strategic planning: deeply research product, market and users, develop comprehensive IMC strategies and marketing plans across all marketing touchpoints to promote product and brand; - Project management: participate and lead the entire process of the IMC project from product positioning, objective/strategy planning, marketing action implementation to result tracking; responsible for project success; - Cross team communication: responsible for the communication with different functions to make sure marketing strategies are aligned with all stakeholders and strategies are implemented thoroughly and consistently.
1、负责英国、荷兰区域的本地招商，品类主要以奢品、球鞋、美妆为主； 2、负责新商家引入，平台规则、履约要求等业务相关介绍，并推进新商入驻及上线； 3、商家日常运营监控沟通、数据分析、价格谈判，帮助商家实现销量增长； 4、有奢品行业、或者平台招商经验的优先，如Farfetch、Cettire等； 5、负责制定业务整体策略制定及跟进，包括年度规划、运营计划、复盘等工作； 6、商家日常订单履约履约跟进，能横向cross-departmentally完成合作，拿到结果。
Job description: 1. Responsible for the merchant's price analysis, discount setting, inventory management and other related operations; 2. Formulate a priority plan for brand and category dimensions for different levels of sneaker merchants, monitor the launch of new products/top selling products, and be responsible for the exposure of products; 3. Responsible for the activities and marketing with other multi-departments and resource integration; 4. Conduct periodic data analysis on the sales and inventory of each sneaker brand/category, forecast and optimize the sales, drive the matching of product supply and sales; 5. Daily operation monitoring and communication of merchants, data analysis, coordination of marketing activity resources, price negotiation, and help merchants achieve sales growth; 6. Cultivate the growth of merchants through systematic methods such as products preparation/platform rules setting/training, and improve the operational capabilities of merchants; 7. Categorize/hierarchical management of merchants, formulate different operation strategies and plans according to the dominant brands and categories of different merchants; 8. Responsible for formulating the overall strategy development and follow-up of the business, including annual planning, operation plans, etc.; 9. The merchant's daily order fulfillment performance follow-up, can complete the cooperation horizontally and cross-departmentally, and get the results.
- Support European Marketing (Influencer, Brands, Events, Content productions) - Research and collaboration with French speaking influencers - Support internal operations, such as contracts and Payments - Data collection and management
1. Develop a thourough understanding of the company, its strategy, products and assess the German market. 2. Collaborate in local marketing strategies and ensure projects and acheivement of goals in the designated regions, in compliance with given time frame. 3. Initiate, negotiate, establish key influencer partnerships to support marketing events, projects and campaigns. 4. Manage partnerships to deliver long-term results and and extablish strong relationships for the brand Insta360.