影石SEO Specialist/Manager

About the Role We are looking for an AI Product Specialist/ Manager to join our Marketing Product team and drive the application of AI technologies across Trip.com’s global marketing ecosystem. This role focuses on identifying AI innovation opportunities, supporting key external AI partnerships, and driving the integration of advanced AI capabilities (e.g., agentic booking, AI content collaboration) into our marketing products and workflows. This is an excellent role for someone who is curious, proactive, passionate about AI, and eager to grow into a more senior AI product role. 1. AI-driven Marketing Product Innovation - Monitor the latest AI trends, LLM advancements, and industry applications, translating them into feasible marketing product opportunities. - Identify and evaluate AI-driven improvement areas across ad creatives, marketing automation, landing pages, content generation, QA workflows, and performance optimization. - Work with product managers and engineers to prototype, test, and launch AI features in marketing products. 2. External AI Partnerships & Collaboration - Support key AI collaboration initiatives with global partners (e.g., Google, Meta, OpenAI, TikTok, etc.). - Assist in driving strategic projects including: - Google Agentic Booking integration - AI-driven content collaboration with media partners - AI-powered search, recommendations, or marketing workflow enhancements - Coordinate alignment between internal product/engineering teams and external partner teams, ensuring smooth project execution. 3. AI-enabled Content & Campaign Efficiency - Work with marketing channels to explore AI use cases improving creative production (image, video, ad copy). - Contribute to building scalable workflows for multi-language AI content generation, localization, and quality control. - Partner with the QA team to develop AI-assisted review mechanisms and evaluation frameworks. 4. Cross-functional Collaboration - Collaborate closely with marketing, product, engineering, localization, and design teams. - Support project documentation, communication, and rollout for internal stakeholders. - Help ensure alignment between marketing needs and AI product capabilities.

Job Description: We are looking for an experienced APAC Digital Marketing Manager/Specialist with a strong strategic mindset and expertise in Social Media management to enhance our brand's social media presence in the APAC region. This role will involve collaborating closely with regional social managers to achieve our brand's objectives. Responsibilities: 1. Social Media Strategy: Build APAC/regional social media strategies on Instagram(major platform), aligned with brand positioning, local trends, and business goal. 2. Ads: Must be experienced in Ads operation(Meta > Google, Spark Ads), able to manage budget and allocate resources efficiently to maximize ROI on marketing spend to reach quarterly goal (follower growth, viewership, etc). 3. Internal Cooperation: Capable of integrating, guiding, and monitoring regional accounts, including, but not limited to, Korea, Taiwan, Hong Kong, and SEA regional accounts to reach quarterly exposure and ads performance goal. 4. Analysis: Prepare and present regular reports on owned media exposure, ads performance as well as competitor monitoring, providing insights and recommendations for continuous improvement. 5. Creative Viral Content: Proficient in managing social media platforms, attuned to content trends, and capable of attaining monthly exposure targets through viral mindset. Stay on top of platform algorithm updates and content trends and propose proactive strategies. Basic content creation and editing skills as plus. 6. Social campaigns: Launch engaging social campaigns such as UGC Campaign, Giveaways, aligned with regional events and product promotion strategies.

We are seeking a highly skilled Website Product Manager with expertise in website design and optimization, as well as technical program management. The ideal candidate will have a minimum of 8 years of experience managing and optimizing large-scale websites for international audiences. In this role, you will be responsible for designing, testing, and implementing strategies to improve the usability, functionality, and performance of Alibaba Cloud's international website, while collaborating closely with cross-functional teams to ensure timely execution of initiatives. You are passionate about our mission to build an innovative website that advances business goals and delivers exceptional user experiences. 1. Website Redesign & Optimization: ● Lead the redesign and continuous improvement of Alibaba Cloud's international website, ensuring it aligns with global brand standards and user expectations. ● Identify pain points and opportunities via competitive analysis, user research and operational data analysis, and propose optimization strategies (e.g., navigation redesign, form simplification, search experience improvements). ● Design and execute A/B tests to validate feature improvements (e.g., conversion rate increase, bounce rate reduction). 2. Project Management: ● Own the lifecycle of website functionalities, from requirement gathering to development, testing, and post-launch iteration by closely work with development team. ● Leverage strong communication skills to coordinate cross-functional teams (design, marketing, operations, legal) and ensure projects are delivered on time and to high quality standards. ● Maintain transparency through regular meetings, emails, or reports, ensuring alignment with leadership and cross-team objectives. 3. AI-Powered Website Enhancements: ● Leverage AI technologies to enhance website functionality, such as chatbots, recommendation engines, and dynamic content delivery. ● Collaborate with AI and engineering teams to integrate advanced features like predictive analytics, personalized recommendations, and automated workflows. 4. Performance Monitoring & Analytics: ● Use tools like Google Analytics or similar platforms to monitor website performance and user behavior. ● Track KPIs such as traffic, engagement, conversion rates, and customer satisfaction, providing actionable insights to stakeholders. ● Continuously iterate on the website based on data-driven findings to improve overall performance.

- Content Management: Lead the content planning and management for Russia Market, ensuring content quality and attractiveness. - Keyword Research: Conduct market research and analysis, identify and analyze keywords, optimize website content, and improve search engine rankings. - SEO Project Planning and Execution: Develop reasonable measurement indicators based on data analysis and actual business situations. - Responsible for planning and executing SEO content operation projects, including content updates, website structure optimization, etc. Adjust marketing strategies in a timely manner, improve conversion rates, optimize channel marketing methods, and allocate resources reasonably for traffic and orders. - Competitor Analysis and Industry Trends Analysis: Analyze the strategies of other brands, formulate effective SEO directions to enhance website competitiveness.