影石Marketing Specialist (FR/IT）

1.Develop and execute comprehensive marketing campaigns tailored to the North American and European markets, including online/offline activations, pop-up events, and experiential marketing initiatives. 2.Identify and secure local partnership opportunities, creating collaborative campaigns that align with project goals and foster long-term relationships. 3.Monitor local market trends, competitor activities, and successful campaigns, regularly sharing insights with the team to inform strategy. 4.Contribute to daily operations and version-update campaigns, including planning and executing related marketing activities.

1. Communicate with external partners/creators to convey our marketing messages to their audience, activate strategic collaboration and manage our relationship with them. 2. Grow our network of creators and KOLs to expand both awareness and conversion of our products. Help elevate and diversify our promotion into more specific communities and regions. 3. With combined understanding of products - target audience - content production - marketing skills, work with creators to produce videos on social media platforms in promotional purposes. 4. Work with broader stakeholders in English speaking countries to reach more target audience and build up brand image in the community. 5. Leverage company internal resources like budget and team work, together with external resources like creator networks and value exchanges to creatively achieve the goal of market growth. Potentially career growth to manage large collaborations and to manage our promotion for one of the vertical communities.

- Develop and maintain partnerships with local communities, brands, and strategic partners to enhance iQIYI's brand awareness and promote content. - Plan and execute offline marketing campaigns, promotional events, and other brand activation initiatives. - Support content classification, rating, and related operational tasks in accordance with KMRB standards and internal guidelines. - Review promotional and marketing materials to ensure compliance with local regulations, content policies, and minor protection requirements. - Coordinate with cross-functional and regional teams to support local market operations and marketing initiatives.

1、Lead the planning and operation of in-app promotion campaigns, including campaign planning, subsidy & incentive design, campaign page setup, and resource-based user reach, etc.; drive order growth and improve GMV. 2、Design and execute targeted in-app promotion campaigns to acquire/retain new users and improve conversion; collaborate with Commercial/Merchant teams on merchant-funded promotions. 3、Own the subsidy allocation strategy: design, execute, and continuously optimize how platform-funded and merchant-funded budgets are distributed across promotional tools (e.g., item discounts, delivery fee subsidies, vouchers) to drive order growth and GMV. 4、Comfortable using AI-assisted tools to accomplish basic campaign performance tracking and analysis, providing actionable suggestions for campaign iterations. 5、Work efficiently across functions (Marketing, Commercial/Merchants, Product) and be accountable for in-app campaign results.s.