影石KOL Specialist (FR/IT）
任职要求
- Bachelor’s degree in Marketing, Business, Communications, or a related field. - Proven experience in influencer marketin is preferred - Expertise in data analysis and marketing analytics, with the ability to translate insights into actionable strategies…
工作职责
- Develop and execute scalable, ROI-driven influencer marketing strategies to deliver measurable business outcomes across French market. - Identify, onboard, and nurture relationships with high-impact influencers and artists that resonate with our target audience and brand. - Lead end-to-end influencer campaigns, driving engagement, brand affinity, and conversion growth. - Build and manage a strategic product seeding program to amplify brand visibility through partnerships with cultural leaders, trendsetters, and key influencers. - Monitor, analyze, and optimize campaign performance using key metrics (e.g., CPV, affiliate sales, CAC) to maximize ROI and impact. - Establish and track team KPIs, fostering a culture of innovation, collaboration, and accountability.
职位名称: 东北欧influencer marketing specialist 工作地点: 长沙 职位类型: 全职 职位概述 作为安克创新东北欧市场的Influencer Marketing Specialist，负责推广安克多品牌在东北欧市场的影响者营销项目。你将与当地KOL（关键意见领袖）、内容创作者及社交媒体平台合作，通过创意内容和精准策略扩大品牌影响力，提升市场份额和业务增长。 --- 岗位职责 1. 制定并执行 eufy、Anker、Soundcore 在东北欧市场的influencer 营销策略，确保与品牌目标和市场需求一致。 2. 在Instagram、Facebook、YouTube、TikTok等平台，发掘、筛选、合作并管理地区内有影响力的KOL、网红与内容创作者。 3. 策划并推动影响者内容合作：包括产品测评、开箱视频、品牌推广与社交挑战等，提升品牌曝光和用户互动。 4. 负责与影响者的沟通、谈判与合作落地，管理合同、预算和项目进度，确保资源高效利用并优化ROI。 5. 监控与分析影响者表现和营销效果，通过数据报告提出优化建议，并定期总结与汇报项目成果。 6. 协同内部团队（品牌、产品与市场），确保营销内容与品牌定位和调性保持一致。 7. 持续追踪市场动态，分析竞争对手的社交营销策略，洞察趋势，为品牌提供战略建议。 ---
Position Overview: Anker is a leading manufacturer of innovative consumer electronics devices, specializing in charging, headphones, speakers and smart home products, committed to enhancing our customers' lives through cutting-edge technology and exceptional service. We are looking for a dynamic and creative Marketing Specialist to join our team in Mexico. This role involves developments with brand localization, management marketing agencies, brand awareness growth, and strong coordination with multiple functions. Key Responsibilities: • Develop and implement multiple marketing channels, including KOL, PR, Digital Ads, and Social Media. • Develop co-branding opportunities, and execute omnichannel marketing campaigns for both online and offline. • Analyze market trends and competitor activities to identify growth opportunities. • Track and review the marketing performance. • Coordinate with the online team and offline team to achieve business goals.
1. Drive platform partnerships and collaboration with external agencies on key issue domains ; 2. Leverage industry research and resources to inform and educate our safety strategy and in-app user safety features to users ; 3. Engage with XFN teams in Brazil to deliver T&S initiatives and programs and contribute from T&S perspective ; 4. Facilitate the information flow between the local and HQ teams and ensure the visibility of progress through timely and appropriate updates ; 5. Build external narratives explaining our values, principles and overall policy/enforcement approach with a view to drive Industry alignment and consensus with key KOF's/KOL's etc. ; 6.Establish external governance and advisory forums with a view to transparency, accountability, and most importantly driving ongoing improvements at the service of our community.
Responsibilities: 1. Localize Global Campaigns & Maximize Market Impact - Transform global brand campaigns into culturally relevant local activations (e.g., extend content for Malaysian gamers' social media preference, festivals, and influencer communities). - Develop integrated marketing plans spanning digital (TikTok/ Facebook/ Instagram/ Youtube), events, and partnerships to amplify patch launches. 2. Cross-Functional Collaboration Hub - Execute downstream localization: Partner with HQ teams to implement general brand strategies while providing real-time local insights (e.g., compliance risks, cultural nuances). - Unlock local synergies: Lead collaboration with community, ops, and channel teams to leverage Malaysian influencers, media, and events – ensuring "one key action, multi-channel impact." 3. Data-Driven Optimization - Monitor campaign performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats). 4. End-to-End Project Ownership - Own complex patch launch local campaigns and business metrics, manage vendor quality/cost, and mitigate risks.(e.g., PR crises triggered by cultural/religious sensitivities)