影石Marketing Specialist (FR/IT）
任职要求
- Bachelor’s degree in Marketing, Business, Communications, or a related field. - Proven experience in influencer marketin is preferred - Expertise in data analysis and marketing analytics, with the ability to translate insights into actionable strategies…
工作职责
- Develop and execute scalable, ROI-driven influencer marketing strategies to deliver measurable business outcomes across French market. - Identify, onboard, and nurture relationships with high-impact influencers and artists that resonate with our target audience and brand. - Lead end-to-end influencer campaigns, driving engagement, brand affinity, and conversion growth. - Build and manage a strategic product seeding program to amplify brand visibility through partnerships with cultural leaders, trendsetters, and key influencers. - Monitor, analyze, and optimize campaign performance using key metrics (e.g., CPV, affiliate sales, CAC) to maximize ROI and impact. - Establish and track team KPIs, fostering a culture of innovation, collaboration, and accountability.
1. 品牌与市场策略支持： •参与公司品牌和重大营销事件的策划，进行市场调研和访谈，形成洞察报告； •结合各业务市场的策略，协助团队制作宣传物料，包括撰写内容案例，并尝试多样的表现形式（如宣传图文、视频、创意展览等）。 2. 活动策划与执行： •协同团队策划、组织和执行某一主题的中小型活动，促进多部门间的沟通协作，达成市场目标共识，增强业务影响力。 3. 市场营销与用户增长： •通过市场营销活动协同团队工作，帮助业务实现高效的正向用户增长，提升品牌知名度和市场份额。 4. 灵活支持与跨部门协作： •根据需要协助完成其他市场部门的工作任务，确保各项市场活动顺利进行，并能灵活应对各种临时需求和跨部门合作。
Support in managing social media platforms and developing in-art copies and captions. Content development on owned media platforms: TikTok, Facebook, X, Instagram and more. Moderation of Mi Communuity: planning, posting threads/content aligned with Community Manager Support in marketing report development and analysis Support in marketing events, roadshows, production, and other related marketing work
1. Develop a thorough understanding of the company, its strategy, products and assess the target market. 2. Collaborate in local marketing strategies and ensure projects and achievement of goals in the designated regions, in compliance with given time frame. 3. Initiate, negotiate, establish key influencer partnerships to support marketing events, projects and campaigns. 4. Manage partnerships to deliver long-term results and establish strong relationships for the brand insta360.
- Identify, recruit, and manage relationships with influencers across multiple channels, ensuring alignment with our brand values and target demographics. - Spearhead influencer collaboration execution, including negotiating contracts, coordinating content creation, and analyzing performance. - Monitor trends in Korean Tech/Videography, Motorcycle/Cycling, Lifestyle/Outdoor market and influencer practices to ensure our approaches remain innovative and culturally relevant. - Collaborate with team to integrate influencer marketing with broader campaigns and goals. - Develop a deep understanding of our products and brand message to ensure coherence and authenticity in influencer partnerships.