影石PR Manager（欧洲市场）
任职要求
1.Bachelor's degree in Public Relations, Communications, Marketing, or a related field. 2.1- 3 years PR experience focused on EU tech/hardware markets (consumer electronics preferred). 3.Strong network with EU tech journalists and proven track re…
工作职责
1.Media Strategy: Develop and execute a PR strategy tailored to the EU market, aligning with global brand objectives to drive brand awareness and credibility. 2.Lead media outreach, including press releases, embargo coordination, and exclusive briefings with media outlets. 3.Crisis & Reputation Management: Proactively monitor and address PR risks, and build rapid-response protocols for emerging issues, collaborating with legal and compliance teams. 4.Cross-Functional Collaboration: Work closely with product marketing and brand management to ensure alignment and maximize campaign impact. 5.Set measurable KPIs for media coverage, sentiment analysis, and share of voice against competitors.
- 基于市场调研与洞察，制定欧洲市场（德国、英国为主）的品牌发展计划及市场营销策略 - 与市场营销部门下的创意、广告、社交媒体、PR、EDM等团队合作，组织市场营销策略的落地、执行 - 协调产品、运营等部门，统筹需求实现、贯彻新品上市计划 - 主导产出符合品牌调性、有吸引力的市场营销物料
- Will report to the Global Head of Communications based in the United States - Act as a local China PR team liaison with key teams within Anker including Brand Managers, Product Managers and Sales. - Work closely with PR team in the US and Europe to create comprehensive PR launch plans, prepare press contents (press release, reviewers guide, press kit, etc.), and ship samples to key journalists around the world. - Help PR teams gather important brand and product information, including roadmaps, product key messages - Help Manage PR reports, global media lists, and other critical PR processes - Be a part of truly global PR team where you will have many opportunities to work and collaborate with PR professionals all over the world
Provide communication strategic counseling to business partners Define and prioritize communication needs of the businesses, identify communications opportunities to support business needs and develop overarching communications strategiesDevelop close relations with the media, journalists, editors who cover relevant territories, as well as maintain/deepen relationship with exiting contacts; handle media enquiries and interviews to generate positive coverage Develop press releases, bylines, speech, talking points, media pitches, and other communications materials Support issues & crisis communications Coordinate and negotiate with PR agencies on events, issues and other activitiesWork with company’s global and local teams to plan and execute integrated communications campaigns
1. Develop and implement a comprehensive PR strategy; 2. Build and maintain relationships with key stakeholders; 3. Plan and execute media relations activities; 4. Monitor and analyze media coverage of the company.