影石BD / Community manager
任职要求
What We're Looking For (Qualifications) 1. Proven Experience: 2+ years in channel marketing, field marketing, or community events management, preferably within the outdoor/action sports, or consumer electronics industries. Experience building programs from zero to one is essential. 2. Industry Knowledge: A genuine passion for and understanding of motorcycle and powersports culture in North America. Existing network within these communities is a significant advantage. 3. Project Management: Good organizational skills with a proven track record of ma…
工作职责
Key Responsibilities 1. Strategy & Program Development: Build a comprehensive strategy to support channel marketing and community events from scratch for the motorcycling and powersports vertical. Identify key market opportunities, rider gatherings, trade shows, and partner networks to maximize Insta360's physical presence. 2. Distributor & Retailer Engagement: Work hand-in-hand with our sales team to equip and motivate our distributor and retail network. Develop co-marketing toolkits, training programs, and incentive initiatives to drive local brand advocacy. 3. Community Event Execution: Plan, budget, and manage a calendar of high-impact community events. This ranges from sponsoring and activating at major rallies and races to creating unique owned experiences like demo days, group rides, and creative workshops tailored to riders. 4. Community Growth & Scale: Develop and own programs designed to systematically grow our active rider community such as: KOC/Advocate Program, UGC Campaigns, Referral and Loyalty Systems. 5. Localized Partnership & KOC Cultivation: Identify and forge partnerships with motorcycle clubs, riding schools, touring organizations. Move beyond one-off sponsorships to build lasting programs that embed Insta360 into the culture. 6. Content & Story Amplification: Ensure every event generates compelling, authentic content. Collaborate with creators and community members to capture the action using our products, fostering user-generated content (UGC) and providing assets for global social channels. 7. Measurement & Optimization: Establish clear KPIs for community growth, brand engagement, and sales impact. Analyze performance data to refine strategies and demonstrate ROI.
1、Design and execute tailored sales strategies for RWA assets targeting HNWIs, Web3 whales, and crypto-native communities. 2、Build deep trust with Web3 ecosystem stakeholders (DAOs, exchange VIPs, KOL networks) to facilitate large-scale asset allocation. 3、Organize hybrid campaigns (AMAs, private roadshows) to articulate RWA product advantages in compliance and yield optimization. 4、Develop tiered client management systems with bespoke services (tax-efficient structures, liquidity solutions) to enhance retention. 1、聚焦高净值个人、Web3巨鲸及社区资源，制定RWA资产定制化销售策略并推动落地； 2、深耕Web3核心社群（DAO、交易所VIP、KOL网络），建立长期信任关系，促成大额资产配置； 3、策划线上线下活动（AMA、闭门路演等），精准传递RWA产品价值与合规优势； 4、搭建客户分层管理体系，设计专属服务方案（税务优化、流动性方案等），提升复购率。
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