携程Trip榜单产品经理（海外增长方向） (MJ024155)
任职要求
1）本科及以上学历，计算机科学、理工科背景或相关领域优先，有海外求学/工作经历优先，有内容产品、榜单产品、OTA行业产品或相关PGC领域的经验者优先。
2）具备敏锐的市场洞察力和用户导向思维，能够理解用户…工作职责
作为Trip.com榜单项目的产品经理，您将负责榜单产品从概念到实施的全过程。您将与跨部门团队合作，确保榜单产品的准确性、可靠性和用户体验。通过深入了解用户需求和市场趋势，您将推动产品创新和持续改进，以确保榜单产品的竞争力。 1）进行海外市场调研，了解不同国家和地区用户的旅游偏好和消费行为。分析竞争对手的内容策略，识别市场机会和挑战。 2）根据市场与行业调研结果，策划具有吸引力和差异化的榜单内容，涵盖热门旅游目的地、特色体验、酒店推荐等。协调内容团队和外部合作伙伴，确保内容制作的高质量和多样性。 3）制定并执行面向海外用户的PGC内容传播和推广策略，提升榜单内容的曝光率和用户互动。利用SEO、社交媒体、邮件营销等手段，优化内容的搜索排名和分享率。 4）监控和分析内容的表现数据，评估用户反馈和行为，持续优化内容策略。定期总结PGC内容效果，提出改进建议和行动计划。 5）与产品、技术、市场和运营团队紧密合作，确保内容策略与整体业务目标一致。推动内部资源整合，提升内容产品的用户体验和服务质量。
1、负责携程/Trip UGC消费体验方向的数据分析工作； 2、深入理解业务，负责UGC整体消费体验数据基建； 3、从AIGC以及生态的逻辑出发，挖掘能提升UGC消费体验、创作者丰富度、平台生态健康的各项潜在优化点，与产运/推荐/研发等角色深度配合，带来业务的实际提升增长。
1.Partnership Management: Manage and maintain Trip.com’s relationships with OTA partners, Resellers and Metasearches. Optimize distirbution policies and strategy to enhance the sales goal of the company. 2.Business Negotiations: Lead the team handling business negotiations with OTA partners, Resellers and Metasearches including procurement, formulation of operational rules, implementation of cooperation plans, and maintaining customer relationships. Ensure team's KPI & OKR indicators proceed smoothly. 3.Cross-Department Collaboration: Assist the company's finance, product, technology, and service teams in streamlining processes with clients and facilitating communication. Ensure a full-cycle integration in product distribution, operational service system construction, and financial processes. 4.Data Analysis: Conduct in-depth analysis of operational data from partners on a regular basis. Provide accurate data support to the company and clients to help formulate and adjust operational strategies. 5.Performance Tracking and Strategy Adjustment: Monitor and review the effectiveness of partnerships, and adjust cooperation strategies in a timely manner to respond to market changes and customer needs.
1. Strategic Planning & Execution: Develop and execute omnichannel traffic growth strategies, coordinate marketing campaigns and promotional initiatives, and drive sustainable acquisition. 2. Traffic Operation Optimization: Leverage multidimensional data insights (traffic sources, conversion funnels, behavior, etc.) to establish systematic optimization frameworks, maximizing conversion rates and continuously enhancing customer lifetime value. 3. Campaign Planning & Analysis: Conduct ROI-focused evaluations of marketing activities, build data-driven optimization models, and deliver actionable recommendations to ensure ongoing improvement of campaign efficacy. 4. Cross-functional Collaboration: Establish strategic alignment mechanisms with departments including Purchasing, Supply Chain, and Assortment Operations to ensure goal coherence and efficient project implementation. 5. Industry Innovation Insights: Continuously monitor digital marketing trends, explore emerging traffic channels and technological applications, and build differentiated competitive advantages. 6. Resource Management: Oversee budget planning and full-cycle KPI tracking, deliver periodic business performance reports to stakeholders, and dynamically refine strategies to achieve business objectives.
1. 为旅游解决方案产品的用户基础体验负责，关注业务全链路产品方案，具备用户视角，深入洞察用户在行前、行中、行后的用户动线与体验，设计产品方案，为用户提供便捷的产品服务； 2. 洞察用户在使用产品过程中的诉求，推动建立细化行业的服务保障机制，设计端到端服务解决方案及服务流程撰写，为用户提供放心的旅游服务保障； 3. 根据旅游业务特点，优化迭代服务方案及体验洞察策略，提升用户体验的同时，能够通过服务产品及服务机制促进用户复访复购； 4. 主动洞悉NPS/CSAT和用户求助中的用户痛点，关注产品细节，结合用户行为数据、业务指标数据等多维、多视角的分析定位问题根源，持续推动全链路体验痛点的解决和优化。 1. Focus on end-to-end product solutions, adopt a user-centric perspective, deeply analyze user journeys and experiences across pre-trip, during-trip, and post-trip stages, and design product solutions to deliver seamless services. 2. Drive the establishment of industry-specific service assurance mechanisms, design end-to-end service solutions, and draft service processes to ensure reliable travel service guarantees. 3. Continuously refine service solutions and experience strategies based on travel industry dynamics, enhancing user experience while driving repeat visits and purchases through service products and mechanisms. 4. Analyze NPS/CSAT feedback and user support interactions, focus on product details, leverage multi-dimensional data (user behavior, business metrics, etc.), and drive end-to-end experience optimization.