携程Assistant Brand Manager(MJ030580)
任职要求
5+ years of brand marketing experience in the internet, e-commerce or travel industries.Strong brand sensibility with a sharp, creative eye; pay close attention to detail; able to evaluate and guide brand related materials across all media channelsProven track record in developing and executing large-scale brand marketing campaigns, with strong ability in time and budget management.Ability to define, recognize performance data, and consolidate in a clear, accurate and logical structure.Strong communicator and collaborator, able to influence cross-functional teams and regional stakeholders with a proactive and solutions-oriented mindset.Deep understanding of the Hong Kong market. Local professional or educational background is a plus.Fluent in English, both written and spoken. Cantonese is a plus.
工作职责
1) Hong Kong Brand Marketing Management (40%) i. Stay ahead of industry trends, competitive scenes and consumer behavior of HK local market to shape brand strategy with clear business objective and marketing objective. ii. Implement seasonal branding initiatives by leading agency partners in creative development and media planning, ensuring high quality delivery on time and within budget. iii. Monitor media and business performance, and timely optimize campaign plan. iv. Collaborate closely with cross-functional teams and regional stakeholders to foster synergy and ensure alignment with local and business strategy. 2) Global Creative Assets Management (40%) i. Develop global brand motif system, global creative assets (KV/Video) and assets toolkits, by collaborating with internal design team and external agency partners. ii. Adapt creative assets to branding channels (i.e. TVC, OOH, airport jet bridges, etc.), from artwork design, production, to quality check. 3) Global Brand Guardianship (20%) i. Optimize and advocate global brand guidelines on a regular basis to ensure practical usage and adaptation, maintaining an impactful and mass-premium brand image. ii. Implement evaluation/approval framework for brand architecture and co-branding partnership, to enhance brand reputation and master brand alignment. iii. Implement brand review and approval process to safeguard identity, tone of voice, and messaging consistency globally.
• Develop and implement comprehensive brand marketing strategies that align with Keeta's vision and goals, focusing on driving brand awareness and achieving business targets. • Formulate branding campaigns, including thematic, tactical, seasonal advertising, joint promotions, and event planning. Collaborate with cross-functional teams, including product, operations, and design. • Identify and establish strategic partnerships with restaurants to create joint promotion opportunities. • Track and analyze key marketing metrics to measure campaign effectiveness, providing data-driven recommendations for optimization. • Manage marketing budgets effectively to ensure optimal resource allocation. • Stay informed about industry developments and best practices to foster continuous improvement and innovation.
- Drive marketing campaigns to enhance brand awareness and customer engagement. - Manage and grow our social media presence across platforms - Develop compelling content and copy for marketing materials, social media posts, and campaigns. - Collaborate with cross-functional teams to ensure cohesive branding and messaging across all platforms. - Manage and grow our social media presence across platforms
- Develop and execute marketing strategies aimed at increasing our turnkey asset management platform (TAMP) TradingFront business market share, improving customer engagement, and achieving high ROI - Create and lead a lifecycle management module to increase retention of institutional clients on TradingFront. - Build and manage strategic partnerships with asset management firms to drive business growth, collaborating with industry stakeholders to expand TradingFront’s reach. - Plan and execute quarterly events to promote brand awareness and build strong relationships with institutional clients - Brainstorm and implement offline marketing initiatives aimed at driving institutional sales and revenue growth - Regularly monitor and assess marketing campaign performance, making adjustments to optimize results and maximize ROI - Conduct strategic competitor analysis and market research to inform business strategy and identify growth opportunities - Lead the creation and implementation of SEO-driven marketing content, to grow institutional clients' traction on TradingFront - Author thought-leadership articles to position the platform as a leader in the institutional finance space
- Lead the creation and implementation of SEO-driven marketing content, including digital ads on Linkedin and Google to enhance online visibility and attract institutional clients to TradingFront - Author thought-leadership articles and conceive white papers to position the company as a leader in the institutional finance space - Develop and execute marketing strategies aimed at increasing market share, improving customer engagement, and achieving high ROI - Build and manage strategic partnerships with asset management firms to drive business growth, collaborating with industry stakeholders to expand TradingFront’s reach - Plan and execute quarterly events to promote brand awareness and build strong relationships with institutional clients - Brainstorm and implement marketing campaigns aimed at driving institutional sales and revenue growth - Regularly monitor and assess marketing campaign performance, making adjustments to optimize results and maximize ROI - Conduct strategic competitor analysis and market research to inform business strategy and identify growth opportunities