携程International Marketing Manager(MJ034278)

As a dynamic and organized individual, you will be at the forefront of driving acquisition efforts through digital and field marketing. You will also localize content and grow our partnership community in Malaysia. This role will be instrumental in ensuring our marketing and partnership activities drive acquisition and growth in Malaysia. Main Responsibilities Field Marketing & KOL Management - Identify key industry events, communities, eco-partners, and Key Opinion Leaders (KOLs) to drive brand awareness and acquisition. - Conceptualize and project manage end-to-end events and campaigns. - Lead the events calendar—owned, sponsored, and partnership events. - Liaise with suppliers for cost negotiation and for marketing materials and deliverables within budgets. - Ensure timely delivery and quality control of marketing and partnership events. - Capture social content during events to support marketing efforts. - Conduct post-event reporting on conversion-driven events, both online and offline. - Manage the end-to-end process of partner marketing relationships. - Explore and experiment with new partnerships to drive acquisition. - Run end-to-end events and workshops with our partner network to drive engagement, lead generation, and marketing conversion. Growth Marketing - Responsible for overall client acquisition KPIs through marketing channels. - Ability to propose and execute new acquisition tactics based on the Malaysian market. - Identify and test new channels to drive acquisition and user growth. - Analyze and draw insights from customer data to make strategic commercial and marketing decisions. - Optimize existing channels (online/offline/internal and external network) to drive better conversion rates. - Manage an approved budget with the goal to lower cost per acquisition. - Meet customers and partners to understand their pain points and provide solution-driven campaigns to create customer value. - Understand the competitor landscape and develop a unique value proposition for customers. Marketing Media and Campaign Management - Work with paid performance and social media teams to drive a full-year content calendar for owned and paid channels. - Identify relevant local media and online communities to increase brand voice. - Work with the global performance team to localize, track, and analyze paid campaign metrics, implementing A/B testing of ad creatives, copy, landing pages, and targeting to optimize and exceed conversion KPIs.

The role of website marketing manager is to provide leadership across the key websites under Ant International - alipayplus.com, ant-intl.com, antom.com and Ant International event websites. You’ll work within a team of 2-4 people, working on the overall experience and performance of the websites. You’ll support and work closely with stakeholders across the Ant International business to deliver best-in-class website experience for visitors, prospects, customers and other key stakeholders. You’ll define demand generation optimization, new website capability, experience and tools requirements, SEO and AI model optimize the sites in both CN and English, localize sites, align the website product roadmap with wider business initiatives, and work cross-collaboratively with teams based in London, China, Malaysia and Singapore across multiple disciplines (UI/UX, engineering, design, content, SRE etc.) to ensure the on-time delivery and high standards across design, functionality and content. What you’ll do: • Work within the International marketing website team, reporting to the Head of Global Digital Marketing and Content • Guide the development and enhancement of our websites to support demand generation, organic discovery, and conversion optimisation, ensuring sites function as high-performing marketing and growth platforms. Identify initiatives to improve conversion and engagement metrics • Gathering stakeholder requirements to create BRDs (Business Requirements Document) across cross functional teams and channel owners, prioritising them and working closely with an internal product development and tech development team. Work with delivery leads to size up requirements and on successful delivery of each new enhancement/sprint • Ensuring the websites are SEO and GEO (AI model) optimized (on-page and technical) for Google and Baidu including structured data, tech optimization and best practices across global search engines • Identify and implement opportunities to improve conversion rates and demand capture, including lead flows, form optimization and user journey improvements • Plan then prioritize the roadmap working closely with peers and other marketing and business leaders/teams • Manage the backlog working closely with delivery leads in China • Work with internal design and UX team to drive end to end website product initiatives including research and discovery, development of user flows, wireframes and stories (with UX/Design), and ongoing optimisation • Support evaluation and evolution of the website platform and content management capabilities to improve marketing agility and scalability • Able to balance and manage core website initiatives and ad-hoc campaign projects • Be comfortable conducting testing across devices and browsers

Description The role of Digital Product Owner is to provide product leadership across the key websites under Ant International which are alipayplus.com, antglobal.com and antom.com. You’ll own the overall experience and performance of the websites you’ll support and work closely with stakeholders across the Ant International business to deliver best-in-class website experience for the customers and the business. You’ll define new technology requirements, align the website product roadmap with wider business initiatives, and work cross-collaboratively with teams based in London, China, Malaysia and Singapore across multiple disciplines (engineering, design, content, SRE etc.) to ensure the on-time delivery and high standards across design, functionality and content. What you’ll do: ● As one of the digital product owners you’ll work within the international digital marketing and content team ● You’ll be responsible for guiding the development and enhancement of our websites to support demand generation, top of funnel growth and excellent user experience Gathering stakeholder requirements across cross functional teams and channel owners, prioritising them and working closely with an internal product development and tech development team to ensure successful delivery of each new enhancement/sprint ● Involved with and coordinating content creation working with PR, marketing and product teams as well as analytics to measure your ongoing success and achievement towards business objectives ● Plan then prioritize the roadmap working closely with the Head of Marketing and Head of Digital Marketing ● Implement the vision and strategy across multiple geographies and be comfortable working across multiple time zones ● Manage the backlog working closely with delivery leads in China ● Identify initiatives to improve the websites with a focus on conversion optimisations and engagement ● Work with UED team to drive end to end website product initiatives including research and discovery, development of user flows, wireframes and stories (with UX/Design), and ongoing optimisation ● Work with other internal departments identify customer pain points and to develop solutions ● Collate requirements in to briefing documents and collaborate with delivery leads to size up requirements ● Able to balance and manage core website initiatives and ad-hoc campaign projects ● Be comfortable conducting testing across devices and browsers ● Incorporate SEO best practices across multiple search engines and geographies ● Comfortable with creating wireframes in Figma ● Leverage relationships to execute on objectives successfully

• Relationship management: build/maintain with merchants’ marketing & growth team and higher management level. • Drive merchant growth：find marketing collaboration opportunities with Key merchants, initiate the proposal, bargain for resources from merchant side and payment channel side and implement to drive payment growth. • Optimize campaign performance: Through data tracking and analysis, to formulate actionable strategies, develop enhanced product or change UI/UX design to improve marketing driven revenue. • Collaborate cross-functionally: with product and operational teams to support growth opportunities for key partners. • Integrated marketing campaign: base on the industry knowledge and current trend to initiate comprehensive co-brand marketing plan and facilitate the iconic campaign to build industrial reputation and help pitch new merchants.