蚂蚁金服Ant International-Marketing Manager-Malaysia
任职要求
• Bachelor's degree in Consulting, Business Management, Marketing & Communications, or a related field. • 7-10 years of experience in B2B partnerships, marketing, or a similar role, preferably in the fintech or e-commerce industry. • Excellent communicator, both verbal and written English, and fluent in one other language (eg. Chinese) • Proactive, results-oriented, with project management skills and ability to meet deadlines • Thinking ‘Customer first’, and empathetic towards the customers’ pain points and challenges • Thrive in a fast-pace working environment and adaptable to change • Comfortable working in a cross-cultural working environment and a SEA local culture lover
工作职责
As a dynamic and organized individual, you will be at the forefront of driving acquisition efforts through digital and field marketing. You will also localize content and grow our partnership community in Malaysia. This role will be instrumental in ensuring our marketing and partnership activities drive acquisition and growth in Malaysia. Main Responsibilities Field Marketing & KOL Management - Identify key industry events, communities, eco-partners, and Key Opinion Leaders (KOLs) to drive brand awareness and acquisition. - Conceptualize and project manage end-to-end events and campaigns. - Lead the events calendar—owned, sponsored, and partnership events. - Liaise with suppliers for cost negotiation and for marketing materials and deliverables within budgets. - Ensure timely delivery and quality control of marketing and partnership events. - Capture social content during events to support marketing efforts. - Conduct post-event reporting on conversion-driven events, both online and offline. - Manage the end-to-end process of partner marketing relationships. - Explore and experiment with new partnerships to drive acquisition. - Run end-to-end events and workshops with our partner network to drive engagement, lead generation, and marketing conversion. Growth Marketing - Responsible for overall client acquisition KPIs through marketing channels. - Ability to propose and execute new acquisition tactics based on the Malaysian market. - Identify and test new channels to drive acquisition and user growth. - Analyze and draw insights from customer data to make strategic commercial and marketing decisions. - Optimize existing channels (online/offline/internal and external network) to drive better conversion rates. - Manage an approved budget with the goal to lower cost per acquisition. - Meet customers and partners to understand their pain points and provide solution-driven campaigns to create customer value. - Understand the competitor landscape and develop a unique value proposition for customers. Marketing Media and Campaign Management - Work with paid performance and social media teams to drive a full-year content calendar for owned and paid channels. - Identify relevant local media and online communities to increase brand voice. - Work with the global performance team to localize, track, and analyze paid campaign metrics, implementing A/B testing of ad creatives, copy, landing pages, and targeting to optimize and exceed conversion KPIs.
• Relationship management: build/maintain with merchants’ marketing & growth team and higher management level. • Drive merchant growth：find marketing collaboration opportunities with Key merchants, initiate the proposal, bargain for resources from merchant side and payment channel side and implement to drive payment growth. • Optimize campaign performance: Through data tracking and analysis, to formulate actionable strategies, develop enhanced product or change UI/UX design to improve marketing driven revenue. • Collaborate cross-functionally: with product and operational teams to support growth opportunities for key partners. • Integrated marketing campaign: base on the industry knowledge and current trend to initiate comprehensive co-brand marketing plan and facilitate the iconic campaign to build industrial reputation and help pitch new merchants.
Join the Alipay+ Marketing Product Team, where we tackle a range of marketing needs and build up a toolkit of marketing solutions that can be applied across various projects. As a Marketing Product Manager on our team, you'll be driving the rollout and execution of grand promotional marketing solutions tailored for different industries. Partnering closely with industry operation teams, you'll support massive promotion campaigns on platforms like Alipay and more. This role requires a deep understanding of marketing strategies and the ability to take care of marketing tools from the drawing board to real-world impact. We provide our employees with a workspace brimming with challenges and growth opportunities. If you thrive in a fast-paced, high-demand setting and are itching to use creative solutions to drive business wins, come and be part of our team. Main Responsibilities: 1. Figure out what the industry operation teams need for their big promotional strategies and make it happen. 2. Help the operation teams get their campaigns up and running smoothly while working out smart marketing product solutions. 3. Cook up and spread around innovative marketing strategies and tools that get more users to hop on board and stay active. 4. Keep an eye on what's hot in the market, bring together resources from all over, grow our ability to market with pinpoint accuracy, and back up innovative business strategies.
Join the Alipay+ Super APP Platform PD team, we'll design Marketing product schemes together for digital wallets. As a member of Marketing PD team, you are responsible for the design and execution of marketing schemes for global digital wallets. • Analyze marketing requirements of digital wallets for user growth and business revenue and execute accordingly product schemes. • Deeply analyze the marketing requirements of wallets in user growth and payment growth, and customize productized marketing solutions. • Gain insights into market trends, integrate cross-domain resources, and continually enhance precision marketing capabilities.
We are seeking an experienced Global CRM Manager to join our dynamic marketing team at WorldFirst. This role plays a key part in advancing customer engagement, acquisition, and retention through the strategic use of marketing automation and data-driven communication globally. It offers an excellent opportunity for a professional who excels at solving complex challenges, driving business growth, and making a measurable impact on marketing performance. ● Manage and execute CRM campaigns (covering email, SMS, and push notification) in line with the overall marketing calendar and business goals. ● Create content, develop and execute strategies to optimize marketing automation, aiming to improve customer engagement and increase conversion rates. ● Manage audience segmentation and ensure the delivery of personalized, market-specific content globally., ● Optimize CRM performance through A/B testing, data analysis, and continuous process improvements to enhance open rates, click-through rates, and overall campaign performance. ● Identify and create solutions to enhance marketing automation capabilities and integrate them with other systems. ● Collaborate with key stakeholders to ensure timely delivery and alignment of CRM assets and campaigns with overall goals.