美图Growth Lead - AI Video Creative Tools
任职要求
As our "Number One Growth Player" in the global market, you will lead the 0-to-1 growth flywheel for our cutting-edge AI video editing tools. This role requires more than just data fluency; it demands a sophisticated visual eye. You’ll be responsible for packaging "hard tech" into an irresistible "aesthetic productivity" tool that creators simply cannot live without. Core Responsibilities 1. End-to-End Growth Strategy & Execution (0-1 Growth): Independently deconstruct user personas for overseas SMBs and C-end users (with a focus on AI video creators). Execute the full lifecycle strategy—from acquisition and retention to conversion. In-App Product Ops: Tailor feature updates to Western aesthetic preferences to drive engagement and monetization. Out-of-App Growth: Build KOL/KOC matrices and leverage content marketing to spark viral growth across social platforms. 2. User Insight & Market Intelligence: Deep-dive into specific creator niches (e.g., YouTube tech reviewers, indie filmmakers, vintage footage collectors) to solve pain points like low resolution, noise, or high compression. Conduct ongoing competitive analysis (e.g., Topaz, Magnific, CapCut) to identify and sharpen our unique value proposition. 3. Community Building & Scaled Growth: Build and manage our official Discord from scratch, turning early adopters into brand evangelists. Establish a strong presence on Reddit and X (Twitter) to maintain a direct pulse on high-value users. 4. The "Super Bridge" (Proactive Liaison): Resource Catalyst: Proactively communicate with and leverage HQ’s product and R&D resources to ensure global needs are prioritized. Frontline Translator: Provide raw, cutting-edge user perspectives to guide rapid product iterations. 5. Team Building & Strategic Exploration: Once the business model is validated, you will be responsible for building and leading the local growth team. About You The Growth Practitioner: You have a proven 0-to-1 methodology for international mobile products. Whether in ad spend, e-commerce marketing, or SMB acquisition, you have "battle-tested" results. You don't just read dashboards; you decode the human motivation behind the metrics. Aesthetically Driven: We don’t need you to write the underlying AI code, but we do need you t…
工作职责
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岗位概述： Airbrush Studio 是一支致力于让专业级视觉表达变得轻而易举的创造团队。我们通过 AI 驱动的修图与美学增强技术，帮助创作者与团队突破技术壁垒。我们不仅仅是在打造一款工具，更是在构建下一代数字内容的核心引擎。当前我们正在寻找一位以增长为导向的产品营销经理（Product Marketing Manager），负责主导我们的 GTM（Go-To-Market）增长引擎。你将成为产品、设计与增长团队之间的关键连接者，把技术功能转化为具有吸引力的产品叙事，推动用户增长与留存。 岗位职责： ● 全面负责 GTM 生命周期：主导端到端的产品营销工作，对整体市场进入策略（Go-To-Market）负责并推动执行。 ● 产品叙事与定位：构建产品“为什么存在”的核心价值主张。打造能够打动不同用户群体的信息表达，从兴趣创作者到专业工作室。 ● 多渠道整合推广：设计并执行高影响力营销活动，覆盖社交媒体、邮件营销、KOL/达人合作、App 内通知以及社区论坛等多渠道。 ● 产品驱动增长（PLG）：与产品团队合作，基于用户行为数据优化新用户引导（Onboarding）、激活（Activation）与使用转化流程。 ● 社区建设：运营 Beta 测试项目，收集“先锋用户”反馈，将早期用户打造为案例标杆，并围绕产品构建活跃社区。 ● 竞品与行业洞察：持续关注快速演进的 AI 创意工具生态，确保产品定位始终保持差异化与领先性。
The Mission We are looking for a Market Strategy Consultants to serve as the local architects of our global expansion. You will help to deconstruct complex regional markets and build the strategic foundation for our product’s entry and growth. You will be the "boots on the ground" and the strategic mind that ensures our global vision translates into local success. What You’ll Do Strategic Intelligence: Deliver deep-dive market insights, competitor benchmarking, and product-gap analyses for your target region. Local Lens: Provide a native "on-the-ground" perspective to navigate cultural nuances, regulatory landscapes, and local consumer psyche. User & Expert Discovery: Lead high-level expert interviews and qualitative user research to validate product-market fit (PMF). Expansion Frameworks: Synthesize research into actionable go-to-market (GTM) strategies, influencing everything from feature prioritization to pricing and positioning. Who we're looking for- Academic Background: Alumni of a top-tier global university or premier business school. Strategic Rigor: Experience at a top-tier consulting firm (MBB, Big 4) or within a Corporate Strategy team at a leading global tech company. Master of Inquiry: Highly skilled in structured interviewing and qualitative research—you know how to ask the right questions to uncover the "real" data. Analytical & Grounded: You can turn high-level theory into pragmatic, executable moves for a fast-moving product team. Preferred
The Mission We are looking for a Market Strategy Consultants to serve as the local architects of our global expansion. You will help to deconstruct complex regional markets and build the strategic foundation for our product’s entry and growth. You will be the "boots on the ground" and the strategic mind that ensures our global vision translates into local success. What You’ll Do Strategic Intelligence: Deliver deep-dive market insights, competitor benchmarking, and product-gap analyses for your target region. Local Lens: Provide a native "on-the-ground" perspective to navigate cultural nuances, regulatory landscapes, and local consumer psyche. User & Expert Discovery: Lead high-level expert interviews and qualitative user research to validate product-market fit (PMF). Expansion Frameworks: Synthesize research into actionable go-to-market (GTM) strategies, influencing everything from feature prioritization to pricing and positioning. Who we're looking for- Academic Background: Alumni of a top-tier global university or premier business school. Strategic Rigor: Experience at a top-tier consulting firm (MBB, Big 4) or within a Corporate Strategy team at a leading global tech company. Master of Inquiry: Highly skilled in structured interviewing and qualitative research—you know how to ask the right questions to uncover the "real" data. Analytical & Grounded: You can turn high-level theory into pragmatic, executable moves for a fast-moving product team. Preferred