美图Growth Lead - AI Video Creative Tools
任职要求
As our "Number One Growth Player" in the global market, you will lead the 0-to-1 growth flywheel for our cutting-edge AI video editing tools. This role requires more than just data fluency; it demands a sophisticated visual eye. You’ll be responsible for packaging "hard tech" into an irresistible "aesthetic productivity" tool that creators simply cannot live without. Core Responsibilities 1. End-to-End Growth Strategy & Execution (0-1 Growth): Independently deconstruct user personas for overseas SMBs and C-end users (with a focus on AI video creators). Execute the full lifecycle strategy—from acquisition and retention to conversion. In-App Product Ops: Tailor feature updates to Western aesthetic preferences to drive engagement and monetization. Out-of-App Growth: Build KOL/KOC matrices and leverage content marketing to spark viral growth across social platforms. 2. User Insight & Market Intelligence: Deep-dive into specific creator niches (e.g., YouTube tech reviewers, indie filmmakers, vintage footage collectors) to solve pain points like low resolution, noise, or high compression. Conduct ongoing competitive analysis (e.g., Topaz, Magnific, CapCut) to identify and sharpen our unique value proposition. 3. Community Building & Scaled Growth: Build and manage our official Discord from scratch, turning early adopters into brand evangelists. Establish a strong presence on Reddit and X (Twitter) to maintain a direct pulse on high-value users. 4. The "Super Bridge" (Proactive Liaison): Resource Catalyst: Proactively communicate with and leverage HQ’s product and R&D resources to ensure global needs are prioritized. Frontline Translator: Provide raw, cutting-edge user perspectives to guide rapid product iterations. 5. Team Building & Strategic Exploration: Once the business model is validated, you will be responsible for building and leading the local growth team. About You The Growth Practitioner: You have a proven 0-to-1 methodology for international mobile products. Whether in ad spend, e-commerce marketing, or SMB acquisition, you have "battle-tested" results. You don't just read dashboards; you decode the human motivation behind the metrics. Aesthetically Driven: We don’t need you to write the underlying AI code, but we do need you t…
工作职责
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The Mission We are looking for a Market Strategy Consultants to serve as the local architects of our global expansion. You will help to deconstruct complex regional markets and build the strategic foundation for our product’s entry and growth. You will be the "boots on the ground" and the strategic mind that ensures our global vision translates into local success. What You’ll Do Strategic Intelligence: Deliver deep-dive market insights, competitor benchmarking, and product-gap analyses for your target region. Local Lens: Provide a native "on-the-ground" perspective to navigate cultural nuances, regulatory landscapes, and local consumer psyche. User & Expert Discovery: Lead high-level expert interviews and qualitative user research to validate product-market fit (PMF). Expansion Frameworks: Synthesize research into actionable go-to-market (GTM) strategies, influencing everything from feature prioritization to pricing and positioning. Who we're looking for- Academic Background: Alumni of a top-tier global university or premier business school. Strategic Rigor: Experience at a top-tier consulting firm (MBB, Big 4) or within a Corporate Strategy team at a leading global tech company. Master of Inquiry: Highly skilled in structured interviewing and qualitative research—you know how to ask the right questions to uncover the "real" data. Analytical & Grounded: You can turn high-level theory into pragmatic, executable moves for a fast-moving product team. Preferred
The Mission We are looking for a Market Strategy Consultants to serve as the local architects of our global expansion. You will help to deconstruct complex regional markets and build the strategic foundation for our product’s entry and growth. You will be the "boots on the ground" and the strategic mind that ensures our global vision translates into local success. What You’ll Do Strategic Intelligence: Deliver deep-dive market insights, competitor benchmarking, and product-gap analyses for your target region. Local Lens: Provide a native "on-the-ground" perspective to navigate cultural nuances, regulatory landscapes, and local consumer psyche. User & Expert Discovery: Lead high-level expert interviews and qualitative user research to validate product-market fit (PMF). Expansion Frameworks: Synthesize research into actionable go-to-market (GTM) strategies, influencing everything from feature prioritization to pricing and positioning. Who we're looking for- Academic Background: Alumni of a top-tier global university or premier business school. Strategic Rigor: Experience at a top-tier consulting firm (MBB, Big 4) or within a Corporate Strategy team at a leading global tech company. Master of Inquiry: Highly skilled in structured interviewing and qualitative research—you know how to ask the right questions to uncover the "real" data. Analytical & Grounded: You can turn high-level theory into pragmatic, executable moves for a fast-moving product team. Preferred
The Mission We are looking for a Market Strategy Consultants to serve as the local architects of our global expansion. You will help to deconstruct complex regional markets and build the strategic foundation for our product’s entry and growth. You will be the "boots on the ground" and the strategic mind that ensures our global vision translates into local success. What You’ll Do Strategic Intelligence: Deliver deep-dive market insights, competitor benchmarking, and product-gap analyses for your target region. Local Lens: Provide a native "on-the-ground" perspective to navigate cultural nuances, regulatory landscapes, and local consumer psyche. User & Expert Discovery: Lead high-level expert interviews and qualitative user research to validate product-market fit (PMF). Expansion Frameworks: Synthesize research into actionable go-to-market (GTM) strategies, influencing everything from feature prioritization to pricing and positioning. Who we're looking for- Academic Background: Alumni of a top-tier global university or premier business school. Strategic Rigor: Experience at a top-tier consulting firm (MBB, Big 4) or within a Corporate Strategy team at a leading global tech company. Master of Inquiry: Highly skilled in structured interviewing and qualitative research—you know how to ask the right questions to uncover the "real" data. Analytical & Grounded: You can turn high-level theory into pragmatic, executable moves for a fast-moving product team. Preferred