美图Growth Lead - AI Video Creative Tools

工作描述

任职要求
As our "Number One Growth Player" in the global market, you will lead the 0-to-1 growth flywheel for our cutting-edge AI video editing tools. This role requires more than just data fluency; it demands a sophisticated visual eye. You’ll be responsible for packaging "hard tech" into an irresistible "aesthetic productivity" tool that creators simply cannot live without.

Core Responsibilities
1. End-to-End Growth Strategy & Execution (0-1 Growth):
Independently deconstruct user personas for overseas SMBs and C-end users (with a focus on AI video creators). Execute the full lifecycle strategy—from acquisition and retention to conversion.
In-App Product Ops: Tailor feature updates to Western aesthetic preferences to drive engagement and monetization.
Out-of-App Growth: Build KOL/KOC matrices and leverage content marketing to spark viral growth across social platforms.

2. User Insight & Market Intelligence:
Deep-dive into specific creator niches (e.g., YouTube tech reviewers, indie filmmakers, vintage footage collectors) to solve pain points like low resolution, noise, or high compression.
Conduct ongoing competitive analysis (e.g., Topaz, Magnific, CapCut) to identify and sharpen our unique value proposition.

3. Community Building & Scaled Growth:
Build and manage our official Discord from scratch, turning early adopters into brand evangelists. Establish a strong presence on Reddit and X (Twitter) to maintain a direct pulse on high-value users.

4. The "Super Bridge" (Proactive Liaison):
Resource…