美图Product Growth & Operations Manager – VMake Labs · Brazil
任职要求
Why We Need You: VMake Labs (https://vmake.ai/) is expanding into Brazil, and we need someone who doesn’t just understand the market — you are the market. You’ll be our cultural translator, trend spotter, and in-app content brain, making sure every template, effect, and strategy feels like it was built from the ground up for Brazilian creators and small businesses. If you geek out over AI-powered imaging and love turning local internet chaos into product magic, let’s talk. What You’ll Do: · Be the bridge between Brazilian culture and our product — dive deep into TikTok, Instagram, Kwai, and YouTube trends, decode the latest memes and K-pop waves, and translate hard-won insights about SMBs (especially MEI/ME) into actionable product ops moves; · Own the in-app content experience for Brazil — map out template themes, effects, and content vibes that hit just right (think local holidays, viral sounds, brainrot aesthetics), then dig into user behavior data to tweak recommendations, resource placements, and conversion flows until they click; · Shape how we show up locally — set the visual and copy direction for landing pages, social content, and ad assets, brief designers on the colors and styles that Brazilian users love, and help craft our Portuguese SEO keyword playbook; · Rally the cross-functional squad — work hand-in-hand with product, design, and engineering to…
工作职责
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1. Develop and execute a comprehensive user growth strategy aligned with the company’s business goals, focusing on acquiring high-quality users, boosting activation rates, increasing user retention, and optimizing monetization channels； 2. Own the user growth road-map: Prioritize features, experiments, and initiatives based on data insights, market trends, and user feedback. Iterate quickly on under performing efforts and double down on high-impact wins； 3. Drive data analysis and experimentation: Leverage user behavior data to identify growth opportunities, design A/B tests for on boarding flows, pricing models, and feature adoption, and measure the impact of every initiative. 4. Stay ahead of industry trends: Monitor competitors’ growth strategies, emerging technologies and best practices in user growth to keep our product ahead of the curve.
- Drive User Acquisition - Optimize user acquisition funnels across all channels by designing landing pages, referral programs, and viral loops that reduce CAC while scaling volume efficiently. - Maximize User Activation - Own the onboarding experience and define the critical "Aha moment." Ensure new users experience core product value within their first session to establish immediate engagement. - Boost User Retention - Build habit-forming features and engagement loops through strategic push notifications, email campaigns, and in-app prompts that drive consistent user return and long-term engagement. - Scale Experimentation - Run 10+ experiments weekly and cultivate a data-driven testing culture across all elements—from UI components to complete user flows. Base all decisions on statistical significance rather than opinions. - Cross-functional Leadership - Partner with Engineering, Data Science, Marketing, and Design teams to rapidly ship growth features at startup speed within a larger organizational structure.
You will be a key member of Ant International’s product team to help achieve company’s global vision. You will plan and execute the development and integration of world-class payment capabilities to empowering Global markets. You will take ownership of the products to ensure optimal user experience, modularized mid-platform, security and compliant to regulations. ● Responsibilities: ● Design the smart user growth product solution for different industries clients, timely and accurately grasp market demand, by extensively understanding clients’evolving needs. ● Develop short-term and long-term product plans, innovate interaction and scenarios, enhance user consumption and interaction experience. ● Acquire a deep understanding of the demands of clients, identify product insights to uncover business opportunities, and advance integrations & partnerships. Be capable of efficiently upselling products through a keen understanding of customer requirements and market potential. ● Align with business stakeholders to drive meaningful outcomes and ensure a cohesive user experience. ● Manage cross-functional products and coordinate the delivery process of these products including roadmap creation, product design, deployment, monitoring, performance to scalability. ● Work with external partners to ensure seamless integration of products and services.