滴滴User Growth Product Head(J250924021)

Job Description 1. Build and execute global social media strategies (Instagram, YouTube, TikTok, X, Facebook, Reddit, etc.) aligned with product positioning, platform trends and business goals. 2. Plan and execute social media campaigns (includig social UGC campaigns), monitor campaign performance and adjust strategies as needed to meet objectives. 3. Collaborate with influencers to amplify brand voice and generate authentic user engagement. 4. Monitor channel analytics and user feedback to continuously optimize content direction and community growth. 5. Stay on top of platform algorithm updates and content trends (e.g. hashtags, meme culture) and propose proactive strategies. 6. Partner with cross-functional teams including KOL team and Creative Team, to ensure consistent brand messaging and campaign integration. Track and analyze social media metrics to measure the effectiveness of content 7. Provide leadership and training to junior social staff (if applicable).

Description The role of Digital Product Owner is to provide product leadership across the key websites under Ant International which are alipayplus.com, antglobal.com and antom.com. You’ll own the overall experience and performance of the websites you’ll support and work closely with stakeholders across the Ant International business to deliver best-in-class website experience for the customers and the business. You’ll define new technology requirements, align the website product roadmap with wider business initiatives, and work cross-collaboratively with teams based in London, China, Malaysia and Singapore across multiple disciplines (engineering, design, content, SRE etc.) to ensure the on-time delivery and high standards across design, functionality and content. What you’ll do: ● As one of the digital product owners you’ll work within the international digital marketing and content team ● You’ll be responsible for guiding the development and enhancement of our websites to support demand generation, top of funnel growth and excellent user experience Gathering stakeholder requirements across cross functional teams and channel owners, prioritising them and working closely with an internal product development and tech development team to ensure successful delivery of each new enhancement/sprint ● Involved with and coordinating content creation working with PR, marketing and product teams as well as analytics to measure your ongoing success and achievement towards business objectives ● Plan then prioritize the roadmap working closely with the Head of Marketing and Head of Digital Marketing ● Implement the vision and strategy across multiple geographies and be comfortable working across multiple time zones ● Manage the backlog working closely with delivery leads in China ● Identify initiatives to improve the websites with a focus on conversion optimisations and engagement ● Work with UED team to drive end to end website product initiatives including research and discovery, development of user flows, wireframes and stories (with UX/Design), and ongoing optimisation ● Work with other internal departments identify customer pain points and to develop solutions ● Collate requirements in to briefing documents and collaborate with delivery leads to size up requirements ● Able to balance and manage core website initiatives and ad-hoc campaign projects ● Be comfortable conducting testing across devices and browsers ● Incorporate SEO best practices across multiple search engines and geographies ● Comfortable with creating wireframes in Figma ● Leverage relationships to execute on objectives successfully

We seek a visionary and dynamic Country Lead to lead our venture in Malaysia. As the Country Head, you will be responsible for spearheading the growth, development, and strategic direction of our finance platform. You will play a pivotal role in driving business development, enhancing product offerings, and ensuring efficient liquidity management. The ideal candidate will possess a strong finance, business development, and operational management background, with a passion for innovation and a keen understanding of the evolving fintech landscape. Business Development: • Identify and pursue strategic partnerships and alliances to expand the reach and capabilities • Drive business growth by exploring new market opportunities, developing innovative solutions, and fostering relationships with key stakeholders. Product Development: • Oversee the development and enhancement of product offerings, ensuring alignment with market demands and customer needs. • Lead product roadmap planning, prioritization, and execution to maintain competitiveness and drive user engagement. Liquidity Management: • Develop and implement strategies for effective liquidity management, optimizing cash flow, and minimizing risk exposure. • Monitor market trends, regulatory developments, and macroeconomic factors to proactively manage liquidity risks and enhance financial stability. Operational Excellence: • Provide leadership and direction in all operational matters, including risk management, compliance, and regulatory adherence. • Collaborate with cross-functional teams to streamline processes, improve efficiency, and drive operational excellence across the organization. Portfolio Management: • Oversee the management of portfolio, including the assessment of use cases, performance tracking, and portfolio optimization. • Implement strategies to maximize returns, mitigate risks, and ensure the long-term sustainability of the portfolio

Drive User Acquisition - Optimize user acquisition funnels across all channels by designing landing pages, referral programs, and viral loops that reduce CAC while scaling volume efficiently. Maximize User Activation - Own the onboarding experience and define the critical "Aha moment." Ensure new users experience core product value within their first session to establish immediate engagement. Boost User Retention - Build habit-forming features and engagement loops through strategic push notifications, email campaigns, and in-app prompts that drive consistent user return and long-term engagement. Scale Experimentation - Run 10+ experiments weekly and cultivate a data-driven testing culture across all elements—from UI components to complete user flows. Base all decisions on statistical significance rather than opinions. Cross-functional Leadership - Partner with Engineering, Data Science, Marketing, and Design teams to rapidly ship growth features at startup speed within a larger organizational structure.