滴滴User Growth Product Head(J250924021)
任职要求
1. Bachelor’s degree or higher in Computer Science, Business Administration, Marketing, or a related field; a master’s degree is a plus. 2. 10+ years of experience in user growth, product management, or a related role, with at least 3 years of leadership experience managing a cross-functional team. Proven track record of scaling user bases and improving key growth metrics for consumer related products. 3. Strong analytical skills: Ability to collect, analyze, and interpret complex data to drive decisions; proficiency with data tools. 4. Customer-centric approach: Empathy for user needs and a focus on building products that deliver long-term value especially in high-growth environment. 5. Fluency in English (written and verbal); proficiency in another language is a plus.
工作职责
1. Develop and execute a comprehensive user growth strategy aligned with the company’s business goals, focusing on acquiring high-quality users, boosting activation rates, increasing user retention, and optimizing monetization channels； 2. Own the user growth road-map: Prioritize features, experiments, and initiatives based on data insights, market trends, and user feedback. Iterate quickly on under performing efforts and double down on high-impact wins； 3. Drive data analysis and experimentation: Leverage user behavior data to identify growth opportunities, design A/B tests for on boarding flows, pricing models, and feature adoption, and measure the impact of every initiative. 4. Stay ahead of industry trends: Monitor competitors’ growth strategies, emerging technologies and best practices in user growth to keep our product ahead of the curve.
Job Description 1. Build and execute global social media strategies (Instagram, YouTube, TikTok, X, Facebook, Reddit, etc.) aligned with product positioning, platform trends and business goals. 2. Plan and execute social media campaigns (includig social UGC campaigns), monitor campaign performance and adjust strategies as needed to meet objectives. 3. Collaborate with influencers to amplify brand voice and generate authentic user engagement. 4. Monitor channel analytics and user feedback to continuously optimize content direction and community growth. 5. Stay on top of platform algorithm updates and content trends (e.g. hashtags, meme culture) and propose proactive strategies. 6. Partner with cross-functional teams including KOL team and Creative Team, to ensure consistent brand messaging and campaign integration. Track and analyze social media metrics to measure the effectiveness of content 7. Provide leadership and training to junior social staff (if applicable).
Description The role of Digital Product Owner is to provide product leadership across the key websites under Ant International which are alipayplus.com, antglobal.com and antom.com. You’ll own the overall experience and performance of the websites you’ll support and work closely with stakeholders across the Ant International business to deliver best-in-class website experience for the customers and the business. You’ll define new technology requirements, align the website product roadmap with wider business initiatives, and work cross-collaboratively with teams based in London, China, Malaysia and Singapore across multiple disciplines (engineering, design, content, SRE etc.) to ensure the on-time delivery and high standards across design, functionality and content. What you’ll do: ● As one of the digital product owners you’ll work within the international digital marketing and content team ● You’ll be responsible for guiding the development and enhancement of our websites to support demand generation, top of funnel growth and excellent user experience Gathering stakeholder requirements across cross functional teams and channel owners, prioritising them and working closely with an internal product development and tech development team to ensure successful delivery of each new enhancement/sprint ● Involved with and coordinating content creation working with PR, marketing and product teams as well as analytics to measure your ongoing success and achievement towards business objectives ● Plan then prioritize the roadmap working closely with the Head of Marketing and Head of Digital Marketing ● Implement the vision and strategy across multiple geographies and be comfortable working across multiple time zones ● Manage the backlog working closely with delivery leads in China ● Identify initiatives to improve the websites with a focus on conversion optimisations and engagement ● Work with UED team to drive end to end website product initiatives including research and discovery, development of user flows, wireframes and stories (with UX/Design), and ongoing optimisation ● Work with other internal departments identify customer pain points and to develop solutions ● Collate requirements in to briefing documents and collaborate with delivery leads to size up requirements ● Able to balance and manage core website initiatives and ad-hoc campaign projects ● Be comfortable conducting testing across devices and browsers ● Incorporate SEO best practices across multiple search engines and geographies ● Comfortable with creating wireframes in Figma ● Leverage relationships to execute on objectives successfully
We seek a visionary and dynamic Country Lead to lead our venture in Malaysia. As the Country Head, you will be responsible for spearheading the growth, development, and strategic direction of our finance platform. You will play a pivotal role in driving business development, enhancing product offerings, and ensuring efficient liquidity management. The ideal candidate will possess a strong finance, business development, and operational management background, with a passion for innovation and a keen understanding of the evolving fintech landscape. Business Development: • Identify and pursue strategic partnerships and alliances to expand the reach and capabilities • Drive business growth by exploring new market opportunities, developing innovative solutions, and fostering relationships with key stakeholders. Product Development: • Oversee the development and enhancement of product offerings, ensuring alignment with market demands and customer needs. • Lead product roadmap planning, prioritization, and execution to maintain competitiveness and drive user engagement. Liquidity Management: • Develop and implement strategies for effective liquidity management, optimizing cash flow, and minimizing risk exposure. • Monitor market trends, regulatory developments, and macroeconomic factors to proactively manage liquidity risks and enhance financial stability. Operational Excellence: • Provide leadership and direction in all operational matters, including risk management, compliance, and regulatory adherence. • Collaborate with cross-functional teams to streamline processes, improve efficiency, and drive operational excellence across the organization. Portfolio Management: • Oversee the management of portfolio, including the assessment of use cases, performance tracking, and portfolio optimization. • Implement strategies to maximize returns, mitigate risks, and ensure the long-term sustainability of the portfolio
1) Conduct comprehensive business insights analysis covering user behaviour, trend extraction, data interpretation, and insights generation in Search products. 2) Design and execute analysis to uncover insights critical for key business decisions. 3) Develop and maintain data frameworks, pipelines, and dashboards to identify and mitigate risks, as well as to capitalise on opportunities. 4) Collaborate with cross-functional teams to understand requirements, provide actionable insights, and drive continuous improvements in Search products. 5) Present findings and recommendations to stakeholders in a clear and compelling manner. 1. 进行全面的商业洞察分析，涵盖搜索产品中的用户行为分析、趋势分析、数据解读和洞察生成。 2. 设计和执行分析，揭示对关键业务决策至关重要的洞察。 3. 开发和维护数据框架、数据管道和报表，方便业务团队日常看数，及时发现机会点和风险点。 4. 与跨职能团队合作，了解需求，提供可操作的洞察建议，并推动搜索产品的持续改进。 5. 以清晰、有说服力的方式向决策层汇报分析结果，提供建议。