蚂蚁金服蚂蚁国际-Antom B2B Product Content & GTM Lead（内容营销负责人）-Antom

Job Overview 我们正在寻找一位数据驱动、强执行的 B2B SEM / Paid Media 增长负责人，面向中国与美国等核心市场，从 1-10 搭建并迭代搜索与付费获客体系，持续提升 B2B 线索规模与转化效率。同时，你将与内容与网站团队协作，搭建并推进核心市场的 SEO 增长与搜索资产沉淀（技术优化、内容策略与效果衡量），与付费搜索形成互补与协同。 在全球数字化与跨境经营加速的时代，蚂蚁国际Antom 致力于为全球商户提供一站式支付与收单能力，覆盖 200+ 市场、300+ 支付方式、100+ 币种，并提供行业级风控与反欺诈能力，助力全球品牌高效拓展海外业务与增长确定性。 Key Responsibilities ● 制定并落地 CN/US 的 B2B 搜索与付费获客策略（以 Google / Baidu 为主，可扩展 Meta/TikTok/微信/小红书/抖音等），完成新增与转化目标。 ● 搭建可复用的投放体系：账户结构、关键词/人群分层、预算与出价框架、否定词与搜索词治理、创意与落地页匹配策略。 ● 日常投放优化与复盘：搭建数据看板，并围绕相关指标进行持续迭代，定期输出洞察与行动计划。 ● 推动测量与归因闭环：与数据/技术协作打通转化追踪与回传，确保增长可衡量、可复盘、可规模化。 ● 管理代理商/外部资源，协同跨团队（创意/内容/网站/产品/区域营销）推动素材与落地页高效交付。 ● 推动 CN/US 核心市场的 SEO 增长策略与落地：基于业务品类与产品定位，制定关键词与主题集群（Topic Cluster）策略，明确优先级、产出节奏与衡量口径（流量、排名、转化、线索质量）。

1. 维护存量商户的关系，挖掘商户需求，向商户售卖更多的Antom的支付产品和增值服务； 2. 负责商户完整的销售周期，具备owner意识，积极协调内部资源解决商户的问题； 3. 持续对商户进行分层，制定合理的跟进策略，通过有效的跟进完成销售目标；

We are seeking a visionary and execution-driven AI Payment Industry BD & Solution Expert to spearhead our payment infrastructure initiatives within the Alibaba ecosystem. In this pivotal role, you will serve as the primary bridge between our payment capabilities and Alibaba Group’s AI-focused merchants (including Alibaba Cloud, ATH, and emerging AI-native businesses). You will not only drive business development for overseas payment acquiring but also architect next-generation payment solutions tailored specifically for the unique commercial models of AI applications. If you possess a rare combination of AI application domain expertise, payment product architecture experience, and strategic BD acumen, this is your opportunity to define how the world pays for AI. Key Responsibilities： 1. Strategic BD & Ecosystem Engagement ● Serve as the dedicated payment liaison for Alibaba Group’s AI merchant portfolio, including Alibaba Cloud, ATH, and internal/external AI incubation projects. ● Proactively identify, evaluate, and secure overseas payment acquiring cooperation opportunities with AI merchants expanding into global markets. ● Manage end-to-end client communication cycles, from initial requirement discovery and technical feasibility assessment to contract negotiation and solution landing. ● Build and maintain deep relationships with key stakeholders across Alibaba’s AI business units to ensure alignment between their product roadmaps and our payment capabilities. 2. AI-Native Payment Solution Design ● Lead the design and iteration of bespoke payment solutions addressing the specific monetization challenges of AI businesses, including but not limited to: ● Subscription & Recurring Billing: Flexible subscription management and dunning strategies for SaaS/API-based AI services. ● Cyclical & Usage-Based Deductions: Metered billing engines supporting token-based, compute-based, or outcome-based pricing models. ● Agent Payments: Secure, autonomous payment protocols enabling AI Agents to execute transactions on behalf of users with proper authorization and risk controls. ● AI Marketing & Growth Tools: Integrated payment-linked promotional mechanisms (e.g., trial credits, usage bonuses, referral incentives) to accelerate AI product adoption. ● Translate complex AI business scenarios into actionable payment product requirements, collaborating closely with product, engineering, and compliance teams. 3. Market Intelligence & Product Innovation ● Continuously monitor global AI industry trends, emerging AI business models, and competitor payment offerings to inform solution evolution. ● Act as the internal "Voice of the AI Customer," advocating for platform-level payment capability upgrades that serve the broader AI merchant base. ● Develop standardized solution playbooks and integration documentation to reduce onboarding friction for future AI clients.

1. Be responsible for the full life cycle management of in-store payment products, including product planning, product design, prodcut release, and subsequent iterative optimization，Design EMV-compliant terminal software (EMV & Tap-to-pay solutions), optimize transaction flows (sale, ,void, clearing, etc.), and ensure EMV L3 certification & PCI P2PE security standards. 2. Deeply understand users and markets, conduct market research and competitor analysis, define product positioning, product strategies, and product roadmaps, Analyze merchant needs, track market trends (e.g., contactless payments, QR payment, terminal operation), and manage & develop terminal operation tools. 3. Break down product structure and modules, analyze user stories, design product features & user experiences. 4. Work closely with internal and external teams & stakeholders, manage and drive product projects to ensure products are delivered on time and meet high-quality standards. Collaboration among terminal vendors, solution partners and security service suppliers, etc. 5. Participate customer delivery activities to verify products and ensure customer success. Such as payment routing solution & multi-channel integration management, etc. 6. Understand, define and track product performance metrics and continuously enhance customer experience and performance. Such as PSR optimize & Reducing merchant transaction costs.