苹果Greater China, Retail Commercial Lead
任职要求
Minimum Qualifications
• Bachelor’s degree in Business, Marketing, Economics, or equivalent experience in a related field.
• 10+ years of experience in commercial strategy, go-to-market planning, or retail business management. Should also include 3+ years experience managing managers / senior ICs.
• Proven ability to analyze market trends, consumer behavior, and business performance to develop actionable strategies. Deep understanding of the consumer electronics market, competitive dynamics, and channel strategies.
• Strong leadership skills with the ability to influence and drive cross-functional teams without direct authority. Excellent communication, relationship-building, and exec…工作职责
Qualified candidates should also be comfortable in the development of partnerships - both internal and external to meet Retail’s objectives. These may include marketing / demand generation, merchandising, programs, payments and fulfillment. - Develop Commercial Strategy: Design and implement go-to-market strategy and commercial plans for Retail, focusing on Marketing, Merchandising, Affordability, Promotions, and Fulfillment to meet business objectives. - Customer Insights: Analyze Country-specific trends, customer behaviors, and carrier sales dynamics to recommend and launch effective campaigns and commercial programs that drive growth and engagement. - Business Analysis and Reporting: Deliver actionable insights on market and business performance to Retail leadership, highlighting opportunities and key trends. - Innovative Growth Initiatives: Manage the ideation and development of new business concepts, managing the process from idea generation to securing leadership approvals and working with cross-functional teams to implement.
• Lead the Marcom Greater China Team and foster a culture of insightful and innovative thinking within the team, empowering them to make data-driven decisions based on identified key insights about business partners across different markets • Lead the planning and execution of Apple's channel communications and experiences (product launches, refreshes, campaign extensions), ensuring timely delivery, flawless execution, and continuous improvement through insights and learnings. • Work across the global organization to understand both macro and comms trends for Apple product and services. • Drive innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner’s brands, commercial priorities, market trends and challenges. • Develop and maintain strong communication channels between internal teams (worldwide channel functions and sales) and Global (Geo) Partner Communications teams to ensure alignment on partner strategies and communication plans, encompassing advertising, digital channels, and partner-owned marketing channels (in-store and online).
• Lead the Marcom Greater China Team and foster a culture of insightful and innovative thinking within the team, empowering them to make data-driven decisions based on identified key insights about business partners across different markets • Lead the planning and execution of Apple's channel communications and experiences (product launches, refreshes, campaign extensions), ensuring timely delivery, flawless execution, and continuous improvement through insights and learnings. • Work across the global organization to understand both macro and comms trends for Apple product and services. • Drive innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner’s brands, commercial priorities, market trends and challenges. • Develop and maintain strong communication channels between internal teams (worldwide channel functions and sales) and Global (Geo) Partner Communications teams to ensure alignment on partner strategies and communication plans, encompassing advertising, digital channels, and partner-owned marketing channels (in-store and online).
Key Responsibilities (but not limited to): • Your main responsibility will be building long term strategic partnerships with international brands and sellers, and ensuring their success once onboarded. You will be expected to drive customer pitching; taking part in RFIs & RFQs, as well as developing tailored pricing for E2E supply chain solutions to drive successful sales conversions. • You will responsible for working with Lazada Regional platform team for joint BD and development commercial-logistics join programs to improve the competitiveness of Fulfilled-by-Lazada solution and increase overall stickiness of brands/sellers with Lazada • You will be responsible for closely monitoring the operational performance of our key strategic partners, conduct regular quarterly or monthly business reviews to optimise performance, and drive strategic road mapping as part of deepening the partnership. • You will be expected to contribute towards improving sales operations efficiencies by collaborating closely with local country teams to improve performance tracking and governance, sharing and implementation of best practices. Ultimately this should drive greater sales effectiveness and pipeline conversions regionally across our key markets in Southeast Asia.
Reporting to the Lazglobal FBP lead, you will be responsible for the role as below: - Develop trusted working relationships with Logistics, Commercial and Finance functional teams, and be the key finance contact point between the different teams - Develop a detailed knowledge in logistics & commercial domain to provide guidance and support to day-to-day activities, e.g. operational initiatives, forecasting etc. - Work closely with cross-functional teams to assess risks of business initiatives, establish control and governance framework, and align performance metrics - Challenge assumptions and influence operations to deliver greater efficiency – Identify opportunities to improve working processes (business / finance), propose solutions and drive implementation - Provide insightful, timely and value-added input on key financial topics