苹果Greater China Sales Content Marketer, Ad Platforms
任职要求
Minimum Qualifications • Minimum 8 years direct experience developing B2B marketing programs and content for sales enablement. • Strong grasp of Greater China market dynamics, as well as standard performance marketing and business metrics • Deep understanding of performance marketing and the adtech landscape • Extraordinary written and verbal communication • Adept at navigating through ambiguity to move things forward — from business insight to channel strategy to in-market activation to measureme…
工作职责
Do you have extensive experience partnering with sales leaders to deliver B2B marketing initiatives and impactful deliverables that fuel regional business demand? Are you a strategic and resourceful business-minded marketer, a critical thinker, and a stand out achiever? We’re looking for an experienced B2B marketer to drive marketing programs and enablement for managed accounts in Greater China. As part of the Worldwide Commercial Marketing team and the trusted local marketing expert on Apple’s advertising solutions, the Greater China Sales Content Marketer will play a pivotal role in demonstrating the value of Apple advertising to brand and performance marketers across the region. This person will shape and execute content deliverables for regional priority audiences, segments, and opportunities, while contributing to the development of locally informed marketing strategies as part of the team. They will effectively collaborate across extended marketing, sales, and insights teams to seek ongoing feedback and differentiate our advertising solutions, strengthen channel messaging, and expand our customer engagement efforts. Day-to-day responsibilities may include writing project briefs and plans, developing and adapting messaging and sales enablement materials (e.g. presentations, email templates, customer leave behinds, joint business plans, etc.), creating programming content for events, highlighting localization needs and managing validation, supporting in-person and virtual events and customer discovery sessions, collaborating on go-to-market plans, evaluating and reporting on marketing impact, communicating to geographically distributed internal teams, and more. Strong attention to detail, effective project and time management, focus on continuous improvement, and a pulse on regional market dynamics will be necessary for success in this role. Some travel will be required. If this sounds like you and you want to be part of a marketing team focused on growing Apple’s advertising business, we’d like to hear from you!
• Own Project accounting setup for Professional Services primarily for Greater China Region (GCR) and provide extended support to Asia Pacific Japan (APJ) region as needed • Provide day to day support to stakeholder inquiries while adhering to defined SLAs and policies • Evaluate solutions for quality, business impact, and scalability • Assist in reconciling customer and partner accounts impacting budgets, revenue forecasts and collections • Facilitate scoping meetings with subject-matter-experts and project leads • Design and deliver training materials across platforms (Wisdom, Wiki, Training platforms) • Develop scalable, reusable content for global audiences • Monitor and improve organizational effectiveness as a trusted advisor • Implement continuous improvements across order to cash, sales, and program management • Manage and support Project Accounting for AWS Professional Services, ensuring accurate project setup aligns with the contract • Develop and maintain reporting mechanisms and dashboards to monitor data quality that have direct impact to the teams Key Performance Indicators (KPI's) • Work closely with global counterparts and system teams to optimize processes through analysis and automation, recommending system improvements A day in the life • Manage Project accounting setup, partner on-boarding, billing, month end reporting and support collection strategies for Professional Services globally and evaluate solutions for quality, business impact, and scalability • Leverage appropriate tools and delivery methods based on usage, need, and audience
• Lead the Marcom Greater China Team and foster a culture of insightful and innovative thinking within the team, empowering them to make data-driven decisions based on identified key insights about business partners across different markets • Lead the planning and execution of Apple's channel communications and experiences (product launches, refreshes, campaign extensions), ensuring timely delivery, flawless execution, and continuous improvement through insights and learnings. • Work across the global organization to understand both macro and comms trends for Apple product and services. • Drive innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner’s brands, commercial priorities, market trends and challenges. • Develop and maintain strong communication channels between internal teams (worldwide channel functions and sales) and Global (Geo) Partner Communications teams to ensure alignment on partner strategies and communication plans, encompassing advertising, digital channels, and partner-owned marketing channels (in-store and online).
• Lead the Marcom Greater China Team and foster a culture of insightful and innovative thinking within the team, empowering them to make data-driven decisions based on identified key insights about business partners across different markets • Lead the planning and execution of Apple's channel communications and experiences (product launches, refreshes, campaign extensions), ensuring timely delivery, flawless execution, and continuous improvement through insights and learnings. • Work across the global organization to understand both macro and comms trends for Apple product and services. • Drive innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner’s brands, commercial priorities, market trends and challenges. • Develop and maintain strong communication channels between internal teams (worldwide channel functions and sales) and Global (Geo) Partner Communications teams to ensure alignment on partner strategies and communication plans, encompassing advertising, digital channels, and partner-owned marketing channels (in-store and online).
Key Responsibilities: • Lead the development and implementation of Go-To-Market strategies, including defining and managing programs that support business growth, creating and integrating business development systems and processes, overseeing strategic investments that align with revenue targets, and optimizing processes to meet market expansion goals and drive deal win rate. • Develop relationships and processes with Business Development, marketing, legal, finance, HR, the broader Business Operations organization, and other stakeholders to identify and address GTM program and investment reporting issues. • Identify and address reporting issues, ROI issue, process gaps, and drive timely resolutions. • Prepare ad-hoc analysis and participate in projects as needed. A day in the life As you design and code solutions to help our team drive efficiencies in software architecture, you’ll create metrics, implement automation and other improvements, and resolve the root cause of software defects. You’ll also: • Build high-impact solutions to deliver to our large customer base. • Participate in design discussions, code review, and communicate with internal and external stakeholders. • Work cross-functionally to help drive business decisions with your technical input. • Work in a startup-like development environment, where you’re always working on the most important stuff.