苹果Greater China Sales Content Marketer, Ad Platforms
任职要求
Minimum Qualifications • Minimum 8 years direct experience developing B2B marketing programs and content for sales enablement. • Strong grasp of Greater China market dynamics, as well as standard performance marketing and business metrics • Deep understanding of performance marketing and the adtech landscape • Extraordinary written and verbal communication • Adept at navigating through ambiguity to move things forward — from business insight to channel strategy to in-market activation to measurement and optimization • Skilled at discussing and debating ideas in a collaborative way, leading through influence and driving focus, and maintaining positive cross-functional relationships as challenges arise Preferred Qualifications • Self-starter who consistently delivers excellent work • Experience working in a geographically distributed team • Manages multiple projects, priorities, and overlapping deadlines effectively and with ease • Possess unquestionable personal code of ethics and integrity
工作职责
Do you have extensive experience partnering with sales leaders to deliver B2B marketing initiatives and impactful deliverables that fuel regional business demand? Are you a strategic and resourceful business-minded marketer, a critical thinker, and a stand out achiever? We’re looking for an experienced B2B marketer to drive marketing programs and enablement for managed accounts in Greater China. As part of the Worldwide Commercial Marketing team and the trusted local marketing expert on Apple’s advertising solutions, the Greater China Sales Content Marketer will play a pivotal role in demonstrating the value of Apple advertising to brand and performance marketers across the region. This person will shape and execute content deliverables for regional priority audiences, segments, and opportunities, while contributing to the development of locally informed marketing strategies as part of the team. They will effectively collaborate across extended marketing, sales, and insights teams to seek ongoing feedback and differentiate our advertising solutions, strengthen channel messaging, and expand our customer engagement efforts. Day-to-day responsibilities may include writing project briefs and plans, developing and adapting messaging and sales enablement materials (e.g. presentations, email templates, customer leave behinds, joint business plans, etc.), creating programming content for events, highlighting localization needs and managing validation, supporting in-person and virtual events and customer discovery sessions, collaborating on go-to-market plans, evaluating and reporting on marketing impact, communicating to geographically distributed internal teams, and more. Strong attention to detail, effective project and time management, focus on continuous improvement, and a pulse on regional market dynamics will be necessary for success in this role. Some travel will be required. If this sounds like you and you want to be part of a marketing team focused on growing Apple’s advertising business, we’d like to hear from you!
• Own Project accounting setup for Professional Services primarily for Greater China Region (GCR) and provide extended support to Asia Pacific Japan (APJ) region as needed • Provide day to day support to stakeholder inquiries while adhering to defined SLAs and policies • Evaluate solutions for quality, business impact, and scalability • Assist in reconciling customer and partner accounts impacting budgets, revenue forecasts and collections • Facilitate scoping meetings with subject-matter-experts and project leads • Design and deliver training materials across platforms (Wisdom, Wiki, Training platforms) • Develop scalable, reusable content for global audiences • Monitor and improve organizational effectiveness as a trusted advisor • Implement continuous improvements across order to cash, sales, and program management • Manage and support Project Accounting for AWS Professional Services, ensuring accurate project setup aligns with the contract • Develop and maintain reporting mechanisms and dashboards to monitor data quality that have direct impact to the teams Key Performance Indicators (KPI's) • Work closely with global counterparts and system teams to optimize processes through analysis and automation, recommending system improvements A day in the life • Manage Project accounting setup, partner on-boarding, billing, month end reporting and support collection strategies for Professional Services globally and evaluate solutions for quality, business impact, and scalability • Leverage appropriate tools and delivery methods based on usage, need, and audience
• Lead the Marcom Greater China Team and foster a culture of insightful and innovative thinking within the team, empowering them to make data-driven decisions based on identified key insights about business partners across different markets • Lead the planning and execution of Apple's channel communications and experiences (product launches, refreshes, campaign extensions), ensuring timely delivery, flawless execution, and continuous improvement through insights and learnings. • Work across the global organization to understand both macro and comms trends for Apple product and services. • Drive innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner’s brands, commercial priorities, market trends and challenges. • Develop and maintain strong communication channels between internal teams (worldwide channel functions and sales) and Global (Geo) Partner Communications teams to ensure alignment on partner strategies and communication plans, encompassing advertising, digital channels, and partner-owned marketing channels (in-store and online).
• Lead the Marcom Greater China Team and foster a culture of insightful and innovative thinking within the team, empowering them to make data-driven decisions based on identified key insights about business partners across different markets • Lead the planning and execution of Apple's channel communications and experiences (product launches, refreshes, campaign extensions), ensuring timely delivery, flawless execution, and continuous improvement through insights and learnings. • Work across the global organization to understand both macro and comms trends for Apple product and services. • Drive innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner’s brands, commercial priorities, market trends and challenges. • Develop and maintain strong communication channels between internal teams (worldwide channel functions and sales) and Global (Geo) Partner Communications teams to ensure alignment on partner strategies and communication plans, encompassing advertising, digital channels, and partner-owned marketing channels (in-store and online).
We’re seeking a Enterprise Support Manager to lead a team of Technical Account Managers (TAM) based in Greater China Region. Our TAM’s are trusted advisors who help some of the most iconic businesses in the world, ensuring their long term success with our services. These range from rising startups building their business from scratch through to large enterprises going through significant transformation. The team provides advice on architecture, support strategy, project, and launch planning as well as ongoing operational issues. You’ll help craft and execute strategies to drive our customers’ adoption and use of AWS services. As a leader you will: - Manage and Grow a Business – You will own the profit and loss of multi-million dollar support business that is part of one of the fastest growing businesses in Amazon. - Engage Customers – Collaborate with global Sales Leadership to develop strong customer relationships and a deep understanding of your customer’s business and support needs. - Deliver Value – Help customers successfully plan, build, deploy, and operate world-class applications on the cloud. - Be a Customer Advocate – Understand industry trends, customer’s business needs and work with AWS Service teams to influence the AWS roadmap. - Grow Support - Identify and lead AWS initiatives that support our mission of being Earth’s most customer centric support organization. - Executive influence - Engage with Director and C-Level executives to translate business needs into technical and operational plans. - “Think Big” - Create mechanisms that allow us to scale while we continue to expand the team You’ll have a direct impact in enabling businesses across the region gain the most value from cloud. There are plenty of opportunities to develop your management / leadership skills as we continue to rapidly expand. You’ll also have the chance to receive mentorship and gain AWS certifications. A day in the life At Amazon Web Services, we don't mind being called "peculiar." We have our own way of doing things. We're obsessed with customers, we see beauty in simplifying the complex, and we're comfortable with being misunderstood. Our unusual approach and our culture - focused on removing obstacles so builders can build - are part of why our people enjoy working in AWS. We’re passionate about supporting the needs of our people and their family members. Benefits include Medical Cover, Employee Assistance Programs and Global Mobility opportunities.