亚马逊Campaign Marketing Manager, GCR Marketing IMC

• Write and deliver the marketing strategy for campaigns and promotions at Retail; drive the end-to-end process to ensure work is executed flawlessly, on time • Collaborate with cross-functional teams including Product Marketing, Marcom, Digital Merchandising, PR, Legal, Operations and Finance, to ensure ongoing alignment of strategies and messaging that meet business objectives • Partner across the organization to develop innovative ways to drive traffic and reach for maximum marketing impact, leveraging paid, owned and earned media channels • Track and report on key campaign metrics, identify trends to understand what’s driving performance, spotlight opportunities and recommendations for improvement

Serve as the global marketing campaign lead for the international car rental business, driving cross-functional collaboration with internal marketing teams, product, and BD teams to align strategies.Develop and execute comprehensive marketing initiatives to significantly increase traffic and order volume.Monitor campaign performance metrics and leverage data-driven insights to refine strategies, ensuring marketing objectives are met efficiently.Identify targeted marketing opportunities that support suppliers’ commercial goals; maximize marketing fund utilization and ROI through collaborative, joint campaigns.Partner with regional teams to establish efficient workflows and reusable best practices, ensuring operational excellence and scalability as the team expands globally.

Job Description:Trip.com is seeking a talented and creative Brand Marketing Manager to enhance our global brand presence. We are looking for a strategic thinker with a passion for travel and a proven ability to create compelling brand narratives based in Shanghai. If you have a strong background in brand marketing and are ready to take on new challenges, we want to hear from you.Key Strategic Brand Management:1.Implement global brand strategy that relates to local insight and business goals and drive brand awareness, engagement, and desirability for the Trip.com brand.2.Develop an in-depth understanding of global market, project related markets, business, target audience, competitive scenes, and latest trends for continuous evolution of brand strategy for the Trip.com brand.3.Implement global brand guidelines to ensure brand consistency and integrity across all marketing channels and touchpoints.4.Develop guideline for specific long-term branding project in line with brand guideline, and manage across all marketing channels and touchpoints. Foster synergy with internal teams and represents global brand team. Brand Marketing Campaign Management1.Collaborate with internal teams and external agencies to produce creative content that resonates with our target audience.2.Design and implement high-impact, multi-channel marketing campaigns, leveraging both traditional and digital media.3.Negotiate effectively with media partners to secure the best rates and placements for advertising campaigns.4.Utilize data-driven insights to optimize marketing efforts and drive brand growth.5.Stay ahead of industry trends, competitor activities, and consumer behavior to inform strategic decisions.6.Manage marketing budgets efficiently, ensuring maximum ROI.Brand Partnership Marketing Management1.Identify brand partnership opportunities with internal and alliance travel partners leveraging Trip.com branding resources to drive business incremental. 2.Develop partnership methodology and SOP in the interest of different travel partners and internal stakeholders.3.Negotiate with internal and external stakeholders for maximized business performance.4.Implement partnership project with efficiency, quality and optimization.

1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.