亚马逊Agency Development Manager, Amazon Ads, Amazon Ads

Responsibilities include, but are not limited to: 1) Build a high performance, input driven team • Attract, hire and retain top commercial and digital media talent • Provide strong mentoring and coaching to direct reports and commercial representatives • Elevate skillsets and develop bench strength in the organization • Determine short and long-range revenue plans per property, vertical, account, territory, and AE; annual revenue budgets; tactical action plans • Create and implement programs and tools that increase performance by the commercial staff • Develop relationships with key digital media and marketing executives in CN. • Lead the CN team to promote advertising solution for advertisers and customers. 2) Grow revenue • Develop account, and agency coverage strategy for China’s global brands and export industry • Drive strategic relationships with Fortune 500 type clients. Build upon prior success in this area to continue to grow this opportunity. • Drive the commercial management process as well as play a hands-on role in generating leads and opening doors for the commercial organization. • Partner with Amazon Retail and Online Ad Product teams on category and product development strategies • Lead the larger organization of Amazon Advertising for success • Partner brands and support all advertiser education initiatives that will help their advertising on Amazon. 3) Serve as Amazon’s Advertising Industry Ambassador • Responsible for overseeing decision making and strategies for large customers within the Endemic business lines. • Utilize existing client and agency relationships to drive large, long-term deals with top brand advertisers • Represent Amazon at key industry conferences, trade magazines and other speaking events • Drive strategic meetings with senior executives to help set program direction and priorities 4) Drive product innovation through thorough understanding and representation of customer and industry trends/needs to ensure Amazon continues to provide a powerful and differentiated value proposition • Partner with product development to prioritize and build innovative new advertising products to provide a truly better and differentiated advertising business for our customers • Assess potential acquisition or partner targets to expand the program’s reach and scope Internal job description Basic qualifications Bachelor's degree. Strong analytical abilities. Proven track record of managing internal and external relationships and building high performance teams, hiring and developing the best talent. Proven records of delivering commercial results from B2B companies that delivers complex enterprise-level solutions. Excellent written and verbal communication skills, presentation skills externally and internally, strong attention to detail, and good follow-through. Have exceptional management experience in developing and executing commercial strategies, tactics, plans, processes, systems and programs to represent customer needs/perspectives. Preferred qualifications 7-10+years of experience selling advertising or advertising-like services, having e-commerce related background preferred. Ability to work cross-functionally and with a wide range of employees with different skill sets and backgrounds. Professional traits that are not unique to this position, but necessary for Amazon leaders: Exhibits excellent judgment. Hires great people, develop and care about them. Has relentlessly high standards. Thinks strategically, but stays on top of tactical execution. Expects and requires innovation of their team. Results oriented.

Responsibilities include, but are not limited to: 1) Build a high-performance team, raise the bar on talent acquisition, performance measurement, and career growth. o Attract, hire and retain top sales support talents and brand marketing media solution support experts to form a best-in-class digital advertising organization. o Provide exceptional mentoring and coaching to develop your direct reports and the broader Ads team. o Elevate the team's skill sets and continuously build a deep bench of talent across the vertical. o Define clear, measurable input metrics and tactical action plans to drive staff performance. o Serve as the main point of contact for key brand marketing, digital media, and marketing executives in China. o Lead the CN team to support in promoting advertising solution for advertisers and customers. 2) As supporting owner of the business, owns client segmentation, go-to-market, resource planning, and deliver eventual business results. o Determine short- and long-term coverage plans per property, vertical, account, territory, and AE. o Develop a comprehensive account and agency coverage strategy for China’s global brands and export industry to accelerate Amazon Advertising product knowledge enablement. o Build and manage a detailed engagement strategy for Fortune 500 type clients. Build upon prior success in this area to continue to grow this opportunity. o Drive the commercial management process as well as play a hands-on role in identifying leads and opening doors for the commercial organization. o Identify scalable opportunities with both internal partnership with Retail and AWS, and external partnerships to expand our Service Addressable Market size. o Provide visionary leadership to elevate the larger organization of Amazon Advertising in China for continued success. o Partner brands and support all advertiser education initiatives that will help their advertising on Amazon. 3) Serve as Amazon’s Advertising Industry Ambassador o Represent Amazon Ads as a visionary thought leader at high-profile industry conferences, trade publications, and other influential platforms. o Participate in strategic meetings with senior executives to help set program direction and priorities. 4) Drive product innovation and expansion o Develop a deep and thorough understanding of customer and industry trends to ensure Amazon continues to provide a powerful, differentiated advertising value proposition. o Partner closely with product development to prioritize and build innovative new advertising products to provide a truly better and differentiated advertising business for our customers. o Assess potential acquisition or partner targets to expand the program’s reach and scope.

• Ensure products continuously comply with Amazon’s quality, performance, reliability, as well as relevant safety and worldwide regulatory requirements • Implement and apply Amazon.com quality systems throughout the product life cycle • Work with stakeholders to define HPB product requirement document/specification in the planning stage of product development • Work with suppliers, 3rd party test labs, and internal teams for quality and compliance testing. • Proactively drive corrective action plans to lower down DPPM and raise the quality bar • Monitor and rigorously adhere to all quality activities SLAs and ensure SLA adherence by vendors and 3rd party labs. • Own DPPM (Defective Part Per Million) & CRR (Customer Review Rating) for responsible product categories, and proactively work with all stakeholders for resolving any quality complaints or issues • Strive continuously to identify innovative ways to prevent quality issues leading to improved customer reviews and ratings • Continuously analyze existing quality processes and systems and work with cross-functional teams for process improvements • Drive scalable business solutions on product development and quality monitoring processes • Maintain close collaboration with all internal and stakeholders, including those based in US and other worldwide Amazon offices, and provide visibility through appropriate reports • Explore and implement Generative AI tools to improve quality operations and drive innovation.

- Brand Strategy Development: Own the end-to-end development and execution of the brand strategy, including long-term positioning, messaging, and market differentiation. Ensure alignment with business goals and evolving consumer trends. Uphold and evolve brand guidelines to ensure consistency and integrity across all marketing materials. - Brand Campaign Management: Oversee the development, execution, and optimization of multi-channel brand campaigns to build brand awareness and drive engagement. - Creative Direction: Collaborate with internal and external creative teams to ensure all content and collateral align with the brand's identity and messaging - Content Oversight: Manage in-house and external content teams, ensuring all content meets high creative standards and complies with brand guidelines. Evaluate content performance and provide guidance to optimize creative output. - Brand Performance: Track and analyze brand performance through key metrics (brand awareness, sentiment, loyalty, etc.) and provide actionable insights to optimize brand campaigns and initiatives. - Budget Management: Oversee the brand budget, ensuring that all brand activities are delivered on time, within budget, and aligned with strategic objectives. - Mentorship & Leadership: Set clear objectives, lead and mentor team members, providing guidance on brand best practices and creative development.