亚马逊Ads Performance Manager, AST LCS CN

- Build and manage sustainable relationships with clients across different levels of decision-makers, understand and help define their business challenges, marketing objectives and success metrics - Support in achieving business growth goals through presenting Amazon Advertising solutions with in-depth insights that help clients to meet their business and marketing objectives - Perform insights-driven data analysis to deliver actionable short-term and long-term ads strategy to clients to address clients’ business challenges and marketing objectives, building objective-based brand planning and media planning, and driving sustainable ads performance. - Work cross-functionally with external and internal stakeholders to ensure workstreams are delivered to a high standard - Build in-depth knowledge of Amazon Advertising product suite and solutions, and applied with growth impact

Job Description: We are looking for an experienced APAC Digital Marketing Manager/Specialist with a strong strategic mindset and expertise in Social Media management to enhance our brand's social media presence in the APAC region. This role will involve collaborating closely with regional social managers to achieve our brand's objectives. Responsibilities: 1. Social Media Strategy: Build APAC/regional social media strategies on Instagram(major platform), aligned with brand positioning, local trends, and business goal. 2. Ads: Must be experienced in Ads operation(Meta > Google, Spark Ads), able to manage budget and allocate resources efficiently to maximize ROI on marketing spend to reach quarterly goal (follower growth, viewership, etc). 3. Internal Cooperation: Capable of integrating, guiding, and monitoring regional accounts, including, but not limited to, Korea, Taiwan, Hong Kong, and SEA regional accounts to reach quarterly exposure and ads performance goal. 4. Analysis: Prepare and present regular reports on owned media exposure, ads performance as well as competitor monitoring, providing insights and recommendations for continuous improvement. 5. Creative Viral Content: Proficient in managing social media platforms, attuned to content trends, and capable of attaining monthly exposure targets through viral mindset. Stay on top of platform algorithm updates and content trends and propose proactive strategies. Basic content creation and editing skills as plus. 6. Social campaigns: Launch engaging social campaigns such as UGC Campaign, Giveaways, aligned with regional events and product promotion strategies.

Ads Manager is responsible for planning, executing, and optimizing advertising campaigns across various online advertising platforms, such as Amazon Ads, Google Ads, Facebook Ads, and others. They work closely with brand managers, internal teams and advertising agencies to ensure that advertising campaigns are launched successfully and are optimized for maximum effectiveness. 1. Collaborate with internal teams to develop advertising strategies that meet business goals and objectives. 2. Create and manage advertising campaigns across various platforms such as Amazon, Google Ads, Facebook Ads, etc. 3. Develop and implement strategies for targeting specific audiences and maximizing the effectiveness of advertising campaigns. 3. Monitor campaign performance and optimize campaigns to improve performance and achieve desired outcomes. 4. Conduct research to identify new advertising opportunities and stay up-to-date with industry trends and best practices. 5. Work with advertising agencies to develop creative and effective advertising campaigns. 6. Collaborate with internal teams such as analytics and creative to develop and implement effective advertising strategies. 7. Manage budgets and ensure that advertising campaigns are delivered on time and within budget. 8. Provide regular reports on campaign performance to clients and internal teams. Manage relationships with external vendors and partners to ensure effective delivery of advertising campaigns.

• Business Partnership and Enablement.• Drives sales growth through business and portfolio planning. • Analyzes the market outlook and leverages business insights that benchmark performance and makes suggestions on current and future actions based on key drivers, opportunities, and/or risks. • Supports the integration, alignment, and execution on the actions defined in plans. • Enables Sales Motion Strategy.• Enables sales teams to execute strategies for opportunity management (e.g., up-sell, cross-sell, renewal, recapture). • Contributes to operationalizing prioritized sales plans and industry solutions. • Identifies opportunities to generate new business and accelerate the closing of existing opportunities. • Sales Coaching for Growth and Success.• Coaches and builds relationships with sales team on executing key priorities. • Engages sales managers to become more effective coaches to front-line sellers. • Helps sales team achieve increased individual and team knowledge, sales capability, and collaborative selling efforts. • Also contributes to optimizing sales team processes and utilization of sales tools and reporting. • Leverages Insights & Reporting.• Contributes to analytics on key revenue drivers (e.g., by vertical/product/geo). • Leverages reporting and analytical capabilities to generate data-based insights and enable visibility into revenue and forecast for sellers, sales managers, leaders, and partners. • Driving Sales Process Discipline.• Instills process discipline, consistency, adherence to standards and excellence in execution, and shares best practices within their team. • Holds sales managers accountable for account plan quality, completeness, and pipeline health. • Extending Executive Capacity.• Represents as an internal advocate and an extension of Sales leadership. • Advises on and contributes to various aspects of business management (e.g., employee engagement, resource allocation, change management, building high-performing teams) in collaboration with leadership and cross-functional teams.