安克创新ads manager
任职要求
Qualifications 1. Bachelor's degree in Marketing, Advertising, Communications, or a related field. 2. 3+ years of experience in online advertising campaign management, with a focus on Amazon Ads, Google Ads and Facebook Ads. 3. Strong understanding of online advertising platforms, ad targeting, and campaign optimization. 4. Experience with marketing automation and CRM tools, such as Hubspot or Salesforce. 5. Excellent project management skills, including the ability to manage multiple campaigns and stakeholde…
工作职责
Ads Manager is responsible for planning, executing, and optimizing advertising campaigns across various online advertising platforms, such as Amazon Ads, Google Ads, Facebook Ads, and others. They work closely with brand managers, internal teams and advertising agencies to ensure that advertising campaigns are launched successfully and are optimized for maximum effectiveness. 1. Collaborate with internal teams to develop advertising strategies that meet business goals and objectives. 2. Create and manage advertising campaigns across various platforms such as Amazon, Google Ads, Facebook Ads, etc. 3. Develop and implement strategies for targeting specific audiences and maximizing the effectiveness of advertising campaigns. 3. Monitor campaign performance and optimize campaigns to improve performance and achieve desired outcomes. 4. Conduct research to identify new advertising opportunities and stay up-to-date with industry trends and best practices. 5. Work with advertising agencies to develop creative and effective advertising campaigns. 6. Collaborate with internal teams such as analytics and creative to develop and implement effective advertising strategies. 7. Manage budgets and ensure that advertising campaigns are delivered on time and within budget. 8. Provide regular reports on campaign performance to clients and internal teams. Manage relationships with external vendors and partners to ensure effective delivery of advertising campaigns.
Job Overview: We are seeking an experienced and data-driven Global Paid Media Manager to join our dynamic marketing team of WorldFirst. The successful candidate will play a pivotal role in planning and executing user acquisition strategies through various paid advertising channels to drive the growth of the APP and overall brand awareness globally. This is an excellent opportunity for a passionate digital marketer to make a significant impact on our global expansion. Key Responsibilities: 1. Develop and implement global paid media strategies for WorldFirst brand across platforms such as Google Ads, Facebook, Instagram, TikTok, YouTube, and DSPs to achieve APP user acquisition targets. 2. Manage agencies, optimize campaigns daily to maximize ROI, monitor advertising budgets, ensuring cost-effectiveness and efficient allocation of resources across campaigns. 3. Utilize data analytics tools to track, report, and analyze campaign performance; conduct market research and audience analysis to optimize targeting strategies 4. Planning and execution of A/B tests to enhance campaign performance 5. Collaborate with internal teams (e.g., creative, content, product, and regional marketing) to ensure campaign alignment with overall marketing objectives and brand messaging.
Key Responsibilities: Assist in the planning and execution of integrated digital marketing campaigns across Meta, Google, TikTok, OTT, DSP, SSP, Programmatic, and OOH platforms. Coordinate with media vendors and platform partners to ensure timely delivery and optimization of campaigns. Support in media plan development by analyzing historical data, understanding media mix modeling, and forecasting performance. Monitor campaign performance and assist in drawing actionable insights based on key metrics and KPIs. Stay updated with industry trends and recommend improvements to current strategies and plans. Collaborate with cross-functional teams to ensure consistency and alignment in marketing messages and objectives. Prepare visual reports and dashboards for internal stakeholders using tools like Google Data Studio or similar platforms.
岗位职责： 1、负责Google Ads、Meta（Facebook/Instagram）、TikTok等海外主流媒体广告代理业务的销售推广，完成公司制定的销售目标； 2、开发并维护海外市场客户资源（包括但不限于跨境电商、品牌出海企业、海外本土客户等），挖掘客户广告投放需求并提供定制化解决方案； 3、分析海外市场趋势及竞品动态，制定针对性销售策略，提升客户广告投放效果及预算份额； 4、协同运营、优化团队，推动广告开户、素材优化、数据复盘等全流程服务，确保客户满意度； 5、跟踪海外广告平台最新政策、产品更新及行业动态，及时传递客户价值信息； 6、定期拜访客户或通过线上会议沟通，建立长期合作关系，推动续约及增购。 任职要求： 3年以上数字广告销售经验，熟悉海外广告投放逻辑，有Google、Meta、TikTok等平台销售经验者优先； 具备跨境电商、游戏、金融、品牌出海等行业客户资源者优先； 熟悉Google Ads、Meta Ads Manager、TikTok Ads等平台广告产品及后台操作； 商务谈判能力，能独立完成从客户开发到签约的全流程； 对数据敏感，能通过数据分析优化客户广告效果；
1. 内域流量运营 - 根据游戏类型（如MMO、SLG、休闲游戏）及目标市场（国内），制定内域用户流量运营规范，完成业务价值评估及考核规则制定等。 - 针对不同生命周期阶段（新品上线、稳定期、冲刺期）设计差异化的流量运营方案。 2. 流量平台及业务流迭代 - 主导内域各平台完成流量运营市场化能力的建设，拉齐内域平台在人群定向、素材分发、流量转化能力上与市场流量平台在相关方面的设计。 - 迭代流量运营思路，完成市场oCPM、AEO、VO等智能投放模型的内域本地化部署，实现内域流量的高效转化。 3.数据等基建完善 - 监控流量运营数据（曝光、点击、转化、留存、付费率），建立归因分析模型（如SKAN、Adjust），定位环节问题并迭代策略。 - 定期输出投放效果报告，提炼高转化素材特征、用户画像及渠道价值，反哺产品与运营团队。 4. 素材与创意管理 - 协同创意团队制作高质量流量转化素材（视频、图片、Playable Ads），设计A/B测试框架验证素材效果。 - 跟踪竞品素材动态及行业趋势，建立创意素材库并推动快速复用。 5. 跨部门协作 - 与产品、运营团队协作，基于流量转化数据反馈优化游戏新手引导、付费点设计及活动运营策略。