特斯拉Sr. Online Leads Generation Specialist，高级线上获客运营专员

•负责垂直媒体等线上渠道的平台合作、运营管理和销售线索获取，构建可持续、规模化的线上客户触达与运营体系 •负责主流汽车/本地生活/信息平台的流量分发与转化机制洞察与研究，形成跨平台的增长方法论； •制定差异化的线上策略与方案并执行，构建运营分析评价体系，基于用户视角挖掘推动模型与产品优化，提升用户使用感受。 •管理并优化各平台账号的信息展示、内容运营、私信沟通和线索后链路转化。 •负责调研分析线上营销与技术发展趋势，洞察本地化需求，结合业务目标，输出具有可执行意义的可行性建议与方案。 •设计并推动营销自动化在获客中的应用实验（获客策略、线索转化优化等），并评估效果；

We are seeking a dynamic Manager to drive the success of Lazada Sponsored Solutions across Southeast Asia, covering Thailand, Vietnam, Philippines, Indonesia, Singapore, and Malaysia. In this role, you will craft data-driven strategies, advise cross-border sellers, and lead go-to-market initiatives for new product solutions—all aimed at maximizing the impact of our digital advertising platform. The ideal candidate combines strong product management, data analytics, and B2B marketing skills with an in-depth understanding of platform-based and digital advertising business models. You will play a pivotal role in promoting the adoption of Lazada Sponsored Solutions and driving growth for our e-commerce ecosystem. If you are passionate about leveraging data and innovation to fuel e-commerce success, we invite you to join our team and make a significant impact in the region. Responsibilities: • Develop and execute B2B product strategies and marketing campaigns designed to boost seller engagement and success. • Craft compelling product positioning and narratives that resonate with our target customers and set our solutions apart in Southeast Asia. • Clearly articulate the unique value propositions of Lazada Sponsored Solutions to both internal and external stakeholders. • Lead the creation of engaging and informative marketing content across assigned product domains and projects. • Manage end-to-end product launches, ensuring consistent communication with all stakeholders and timely delivery of key deliverables. • Drive successful B2B marketing campaigns primarily through our owned channels. • Monitor key performance metrics and analyze data to uncover growth opportunities. • Conduct thorough market research to identify target seller segments, understand their needs, and analyze relevant product use cases. • Develop detailed seller personas to inform product positioning and messaging strategies. • Collaborate with the account management team, providing them with the insights and tools necessary to effectively promote Lazada Sponsored Solutions. • Oversee critical B2B marketing operations, including governance and traffic generation, to support overall campaign success.

1、主要负责渠道成本及支付体验SR目标，包括数据分析、成本对账、策略制定及推进落地执行等 2、负责渠道接入项目从商务、BRD到项目落地全流程管理。 3、负责渠道优化项目从用户声音分析、调研分析、BRD到项目落地全流程管理，聚焦到重点渠道链路优化。 4、渠道费用对账及付款流程。 5、大促支付保障及日常支付问题应急响应及处理。 1、Mainly responsible for the payment SR and channel cost objectives, including data analysis, cost reconciliation, strategy formulation, and promoting implementation. 2、Responsible for the full process management of channel integration projects from business affairs, BRD to project implementation. 3、Responsible for the full process management of channel optimization projects from user feedback analysis, survey analysis, BRD to project implementation, focusing on optimizing key channel paths. 4、Channel cost reconciliation and payment process. 5、Major promotion payment guarantee and daily payment problem emergency response and handling.

-作为铁三角中的“解决方案负责人（SR）”，主导海外客户项目的端到端方案规划、设计与呈现 -深入理解客户业务场景（智慧出行、自动驾驶、车队管理等），输出契合本地需求的定制化解决方案 -协同BD、产品、交付与本地团队完成售前技术支持、招投标、PoC验证、方案澄清等关键工作 -跟踪行业趋势与技术演进，结合客户需求推动方案打磨与产品能力演进 -建立本地客户信任感，参与高层技术交流，作为公司在欧洲市场的技术代表之一 -沉淀行业/区域知识，支持解决方案资产体系建设和跨国客户复制扩展