滴滴Senior Localization PM(J251028004)

Analyze player data and competitor datasets to understand behavioral patterns driving current player performance. Collaborate with multiple teams at Miniclip, including Player Insights, Marketing, and Community Managers, to develop strategies that impact the successful publishing of Miniclip games. Monitor competitor activities and performance, share best practices with the Miniclip team, and drive the implementation of impactful follow-up initiatives. Based on feedback from key target users, propose feature recommendations that positively impact the player experience. Integrate internal Tencent resources to provide necessary support for Miniclip's publishing capabilities (e.g., payment processing, anti-cheating measures). Act as a liaison between Miniclip and internal Tencent teams, ensuring smooth communication and progress in collaborative efforts. Work Location: China-Shanghai | China-Shenzhen | UK-London

北京市昌平区 滴滴自2018年初收购巴西出行平台99开始，正式启动了国际化战略。目前，滴滴的国际业务覆盖了拉美、亚太和非洲的14个国家，为当地市场提供以出行为主、涵盖外卖和金融的多样化服务。 • Collaborate with product and support teams to identify and resolve pain points in the app experience for both riders and drivers. • Design and implement incentive schemes, pricing models, and operational strategies for selected cities within the Egypt market. • Plan and execute incentive campaigns to drive user acquisition, boost retention, and maximize operational ROI. • Support the development and localization of pricing strategies to ensure market competitiveness and sustainable profitability. • Conduct user research—including surveys and interviews with riders and drivers—to capture local insights and enhance service quality. • Monitor key performance metrics, analyze city-level data trends, and proactively propose optimization initiatives.

• Design and implement triggering systems and deploy containerized orchestration pipelines for distributed map creation, maintenance, and evaluation from crowdsourced vehicle data • Develop map quality detection systems including automated hotspot detection algorithms and human-in-the-loop review workflows for large scale map validation • Develop Python, C++, and JavaScript tools for map management, data validation, on-vehicle testing, and web-based geospatial visualizations • Build C++ modules for on-vehicle map integration with perception, localization, and other consumers to ensure end-to-end validation of the maps' impact on driving performance • Work with embedded systems and real-time constraints to optimize map consumption by autonomous driving software • Collaborate with perception, planning, and operations teams to improve map quality and real-time driving performance

Responsibilities: 1. Localize Global Campaigns & Maximize Market Impact - Transform global brand campaigns into culturally relevant local activations (e.g., extend content for Malaysian gamers' social media preference, festivals, and influencer communities). - Develop integrated marketing plans spanning digital (TikTok/ Facebook/ Instagram/ Youtube), events, and partnerships to amplify patch launches. 2. Cross-Functional Collaboration Hub - Execute downstream localization: Partner with HQ teams to implement general brand strategies while providing real-time local insights (e.g., compliance risks, cultural nuances). - Unlock local synergies: Lead collaboration with community, ops, and channel teams to leverage Malaysian influencers, media, and events – ensuring "one key action, multi-channel impact." 3. Data-Driven Optimization - Monitor campaign performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats). 4. End-to-End Project Ownership - Own complex patch launch local campaigns and business metrics, manage vendor quality/cost, and mitigate risks.(e.g., PR crises triggered by cultural/religious sensitivities)