滴滴KA Strategy(J251125001)

所属巴西外卖业务KA团队，通过对头部连锁品牌（如 McDonald’s、Burger King 等）的深入研究、商业测算与策略设计，为平台制定长期合作策略、商业条款方案及关键战略项目规划，提升平台在头部品牌侧的增长质量与合作深度。 1. 商业策略制定：基于 KA 品类洞察、品牌经营特征、行业竞对分析与财务模型，制定平台与头部品牌的商业合作策略，包括佣金架构、激励机制、营销投放策略、运营协同方案等。 2. 商业条款与定价体系设计：搭建 KA 品牌的商业条款模型，设计多场景商业条款方案，评估条款变化对 GMV、收入、毛利的影响，为销售的关键谈判提供策略工具与测算依据。 3. 深度战略合作项目：主导平台与 KA 品牌的联合业务计划与战略项目，包括联名合作、会员合作、独家权益、新品首发、营销共建、数字化解决方案等，从顶层设计到试点验证到规模化落地全链路负责。 4. 经营洞察与业务监控：搭建 KA 商业模型与经营监控体系，结合内外部数据识别风险、发现增长机会，为管理层提供决策建议与策略优化方向。 5. 跨团队协同推动：作为项目Owner，与销售、运营、市场、产品、法务、财务等多团队间推进复杂项目，确保策略方案顺利落地，达成业务目标。 6. 高层业务支持：以策略 brief、复盘材料、商业模型等形式，为KA负责人及区域 GM 提供高质量的决策支持。

1. Marketing Campaign Strategy； Based on local user insights, key event/hotspot characteristics, identify growth opportunities for the food delivery business, and develop marketing campaign strategies and integrated marketing calendars (monthly) for the C-end platform. This includes major promotional events, holiday marketing, viral campaigns, KOL collaborations, etc. 2. Marketing Campaign Operations： Vertically, the role includes creative theme development, marketing playbook design, page setup execution, and subsidy supply and merchant strategy guidance. Horizontally, collaborate with branding strategies, merchant supply strategies, and department-specific subsidy strategies. Responsible for traffic exposure, transaction growth, and subsidy efficiency outcomes. 3. Localization Operations： Design activities tailored to local preferences, considering cultural hotspots, user habits, and holiday events (e.g., Carnival, Black Friday). 4. Identifying Marketing Growth Opportunities：In the context of food delivery consumption and local community segments, leverage resources from key accounts (KA), partners, and organizations to plan joint marketing activities. 5. Data Review and Iteration：Monitor campaign data, adjust strategies in real-time to improve participation and conversion rates. Continuously review campaign performance and refine methodologies. 6. Innovative Marketing Tactics：Based on business direction and key strategies, continuously optimize product capabilities. Collaborate with the product team to build matching features that improve marketing campaign output efficiency. Explore innovative food delivery marketing tactics suited for local markets, collaborate with the product team to drive functional updates and iterations of marketing tools. 7. Integrated Marketing BP & Collaboration：As a Business Partner, integrate marketing requirements from various departments, and develop marketing plans.

1. Sales Target Management: Break down the SA and KA team's（Strategic Accounts and Key Accounts）business objectives and identify key sales indicators that impact the team's ability to achieve these targets. Establish a target management system and utilize efficient data tools and organizational methods to manage the SA and KA team’s daily, weekly, and monthly sales goals. 2. Sales strategy development: Develop a sales strategy by identifying growth opportunities through analysis and prospecting, and create a clear execution path. 3. Project Management: By utilizing project management, ensure the successful implementation of key business goals and strategies. Analyze and assess the feasibility and risks associated with the SA and KA team's objectives. Mobilize resources from the strategy, product, and operations teams to effectively support the SA and KA team in achieving its business goals. 4. Efficiency Optimization: Understand the whole BD process and operation pain points of the SA and KA team, promote the production and research team to build sales tools, establish a standardized operation process, and improve the team's efficiency. Promote the optimization of product capabilities on the merchant side to help merchants improve efficiency in online operations. 1. 销售目标管理：对SA和KA团队业务目标进行拆解，梳理并定义影响销售团队达成目标的关键销售指标，建立目标管理指标体系，通过高效的数据工具和组织机制管理SA和KA团队日/周/月维度销售目标。 2.制定销售策略：通过经营分析及探查，识别业务增长机会，制定销售策略及前线执行路径。 3.项目管理：以项目管理方式，保障业务关键目标及策略可有效落地执行，分析并敏捷判断SA和KA团队目标达成的可行性及风险，充分调动策略、产品、OB团队资源，驱动SA和KA团队达成业务目标。 4.效率优化：了解SA和KA团队BD“找约谈签上运”全流程和作业痛点，推动产研团队搭建销售工具，建立标准化运营流程，提高团队运营效率。推动商家端产品能力优化，帮助商家线上运营提效。

-Lead, manage, and influence the key customers in the region and ensure to achieve company target -Lead, motivate and guide corporate with regional staff to ensure brand could achieve the market share in the region -operate the product strategy from Company, update with competitor information -manage team to fulfill sale/retail work of each channel(Operator channel, KA Channel, Dealer Channel)