滴滴KA Strategy Lead(J251125003)

-Lead, manage, and influence the key customers in the region and ensure to achieve company target -Lead, motivate and guide corporate with regional staff to ensure brand could achieve the market share in the region -operate the product strategy from Company, update with competitor information -manage team to fulfill sale/retail work of each channel(Operator channel, KA Channel, Dealer Channel)

As the Key Account Management Lead, you will be responsible for leading and guiding one key account management team in building and maintaining strong, long-lasting relationships with our brand partners. You will oversee the development of key account plans, negotiate commertial terms, and and enhance their performance on our platform through exceptional merchants services. This role will report to the Head of Key Account. Job description: 1. Business Development and Negotiation: Lead team to build and strengthen relationships with key brand partners through key engagement and negotiation of mutually beneficial agreements; Utilize exceptional communication skills to interact effectively with senior executives, understanding their needs and aligning our services to their strategic goals. 2. Key Account Planning and Execution: Develop and implement a comprehensive key account management strategy that aligns with both company's business goals and brand partners' objectives; Allocate resources effectively to support strategic initiatives and maximize ROI for both the company and our partners; Regularly assess partner performance to optimize their success on our platform through data analysis. 3. Leadership and Team Management: Lead the key account management team by setting clear objectives, providing guidance, and offering professional development opportunities; Define and track key performance indicators (KPIs) for the key account managers to measure success and drive team performances; Foster a culture of excellence and accountability within the team, ensuring all members are equipped to meet and exceed their goals. 4. Cross-functional Collaboration: Collaborate closely with operations, product managers, marketing, customer service, and finance teams to deliver a cohesive and superior service to brand partners. 作为大客户管理部门负责人，领导和指导大客户管理团队，建立和维护与我们重点餐饮品牌合作伙伴的关系，并通过优质的商家服务为双方带来持续增长。该职位直接汇报给 KA 团队负责人。 职位描述： 1、商务合作和谈判：领导团队与重点餐饮品牌建立共赢的战略合作关系；能够有效地与餐饮品牌的高级管理层互动，了解他们的需求，并使我们的服务与他们的战略目标一致。 2、大客户运营策略规划与执行：制定与公司业务目标和品牌合作伙伴目标一致的大客户发展策略；能够有效分配资源以支持策略达成，并为公司及合作伙伴创造最大化的收益；通过数据分析定期评估业绩表现，不断优化品牌运营策略并驱动他们在平台上获得增长和收入。 3、大客户团队管理：为大客户经理设定明确的目标和发展机会；定义并跟踪大客户经理的关键绩效指标，有效衡量团队的绩效表现并推动达成更好的结果；培养追求卓越的团队，提供有效指导，确保所有成员都有能力达成目标并超出预期。 4、跨部门协作：与运营、产品、营销、客服和财务团队紧密合作，共同为品牌合作伙伴提供优质的服务。

所属巴西外卖业务KA团队，通过对头部连锁品牌（如 McDonald’s、Burger King 等）的深入研究、商业测算与策略设计，为平台制定长期合作策略、商业条款方案及关键战略项目规划，提升平台在头部品牌侧的增长质量与合作深度。 1. 商业策略制定：基于 KA 品类洞察、品牌经营特征、行业竞对分析与财务模型，制定平台与头部品牌的商业合作策略，包括佣金架构、激励机制、营销投放策略、运营协同方案等。 2. 商业条款与定价体系设计：搭建 KA 品牌的商业条款模型，设计多场景商业条款方案，评估条款变化对 GMV、收入、毛利的影响，为销售的关键谈判提供策略工具与测算依据。 3. 深度战略合作项目：主导平台与 KA 品牌的联合业务计划与战略项目，包括联名合作、会员合作、独家权益、新品首发、营销共建、数字化解决方案等，从顶层设计到试点验证到规模化落地全链路负责。 4. 经营洞察与业务监控：搭建 KA 商业模型与经营监控体系，结合内外部数据识别风险、发现增长机会，为管理层提供决策建议与策略优化方向。 5. 跨团队协同推动：作为项目Owner，与销售、运营、市场、产品、法务、财务等多团队间推进复杂项目，确保策略方案顺利落地，达成业务目标。 6. 高层业务支持：以策略 brief、复盘材料、商业模型等形式，为KA负责人及区域 GM 提供高质量的决策支持。

1. Marketing Campaign Strategy； Based on local user insights, key event/hotspot characteristics, identify growth opportunities for the food delivery business, and develop marketing campaign strategies and integrated marketing calendars (monthly) for the C-end platform. This includes major promotional events, holiday marketing, viral campaigns, KOL collaborations, etc. 2. Marketing Campaign Operations： Vertically, the role includes creative theme development, marketing playbook design, page setup execution, and subsidy supply and merchant strategy guidance. Horizontally, collaborate with branding strategies, merchant supply strategies, and department-specific subsidy strategies. Responsible for traffic exposure, transaction growth, and subsidy efficiency outcomes. 3. Localization Operations： Design activities tailored to local preferences, considering cultural hotspots, user habits, and holiday events (e.g., Carnival, Black Friday). 4. Identifying Marketing Growth Opportunities：In the context of food delivery consumption and local community segments, leverage resources from key accounts (KA), partners, and organizations to plan joint marketing activities. 5. Data Review and Iteration：Monitor campaign data, adjust strategies in real-time to improve participation and conversion rates. Continuously review campaign performance and refine methodologies. 6. Innovative Marketing Tactics：Based on business direction and key strategies, continuously optimize product capabilities. Collaborate with the product team to build matching features that improve marketing campaign output efficiency. Explore innovative food delivery marketing tactics suited for local markets, collaborate with the product team to drive functional updates and iterations of marketing tools. 7. Integrated Marketing BP & Collaboration：As a Business Partner, integrate marketing requirements from various departments, and develop marketing plans.