施耐德Offer Launch Manager
任职要求
Job Description: 1. New Offer Launch cross regions. Work closely with Global marekting team, Project team, Product Owner and cross hub commercial transformation team, to Define, Structure, Prepare, Deploy and Follow for given key strategic new offer launch, both internally & externally. a) Understand the MoMA offer portolio b) Define launch strategy (offer positioning 4P, target market, commercial policy, forecast, ramp-up and offer withdrawal etc); c) Define launch storyline and refine key message to communicate; d) Map and formalize launch action plans (when?/to whom?/in which way?/say what?), in cooperation with Offer Marketing and Sales teams, for both internal stakeholders and external GTM; e) Be accountable for offer post-sell target with product owner f) Identify and control launch budget to maximize returns on current business portfolio; g) Co-work with Global channel and commercial team on define AMSP (annual marketing and sales plan) target h) Design and deliver launch files & tools accordingly (presentations, videos, brochure, training modules, demos, tools etc); i) Design and implement internal & external trainings to cover all functions with Offer Marketing team through digital & traditional way; j) Work with MarCom team to organize external launch event and other online/offline MarCom activities; k) Develop a dashboard to follow-up monthly and track business performance metrics and action items for the first year ramp up; 2. Market…工作职责
Job Description: 1. New Offer Launch cross regions. Work closely with Global marekting team, Project team, Product Owner and cross hub commercial transformation team, to Define, Structure, Prepare, Deploy and Follow for given key strategic new offer launch, both internally & externally. a) Understand the MoMA offer portolio b) Define launch strategy (offer positioning 4P, target market, commercial policy, forecast, ramp-up and offer withdrawal etc); c) Define launch storyline and refine key message to communicate; d) Map and formalize launch action plans (when?/to whom?/in which way?/say what?), in cooperation with Offer Marketing and Sales teams, for both internal stakeholders and external GTM; e) Be accountable for offer post-sell target with product owner f) Identify and control launch budget to maximize returns on current business portfolio; g) Co-work with Global channel and commercial team on define AMSP (annual marketing and sales plan) target h) Design and deliver launch files & tools accordingly (presentations, videos, brochure, training modules, demos, tools etc); i) Design and implement internal & external trainings to cover all functions with Offer Marketing team through digital & traditional way; j) Work with MarCom team to organize external launch event and other online/offline MarCom activities; k) Develop a dashboard to follow-up monthly and track business performance metrics and action items for the first year ramp up; 2. Marketing Activation for assigned Offer Lines. Work closely with Offer Marketing/Segment Marketing team, and global marketing, to Define, Structure, Prepare, Deploy and Follow for annual marketing activation. a) Understand the Offer/Segment marketing annual business priorities; b) Define key message house and map whole year marketing activation plan by target audience (Event, Seminar, Training, PR, Ad., Digital Promotion etc); c) Identify the total budget and set proper KPI for each activity; d) Implement the activity in cooperation with related teams and vendors, and control the budget; e) Track and review the result and performance. 3. Optimize launch process for assigned Offer Lines. Fully engaged in each offer launch, review launch, continuously improve and document the launch process, and train the related parties on launch methodology. 4. Team support Support team to achieve high launch efficiency and post-sell sales target Qualifications: - Bachelor degree in Electrical Engineering, Marketing or related fields; - At least 3 years Launch/Marketing/Product/Project or related working experience in B2B industry; - Good time management skill and be able to well manage high workload under time pressure; - Strategic thinking, good organization, communication and presentation skill; - Good English skills both written and oral and can use as work language; - Proficient in MS Office (PowerPoint, Excel, and Word); - Willing to travel;
- Follow Schneider Electric project process, Lead R&D team to develop new electronic products for industry application including the specification, product concept design, circuit design and simulation, prototype assembly and product verification so as to meet the offer requirement. - Cooperate with correlated team member and related teams such as PCB layout engineers, Mechanical engineers, Firmware/Software engineers, and EMC test engineers to fulfill the design and resolve technical issues. - Follow Schneider Electric design process and deliver the design documents with high quality on time - Focus on the Power Quality acting as technical leader for Reactive Power compensation, Active Power Filter, Thyristor switch&Controller, Power Factor Correction, SVG, DVR and Detuned Reactor. - Technical leader to drive the power quality new offer launch and maintain existing offer. - Co-operate with colleagues to achieve product development goal. - Support industrialization team to ensure the delivery of the mass production - Complete other jobs assigned by line manager or leaders
- Follow Schneider Electric project process, Lead R&D team to develop new electronic products for industry application including the specification, product concept design, circuit design and simulation, prototype assembly and product verification so as to meet the offer requirement. - Cooperate with correlated team member and related teams such as PCB layout engineers, Mechanical engineers, Firmware/Software engineers, and EMC test engineers to fulfill the design and resolve technical issues. - Follow Schneider Electric design process and deliver the design documents with high quality on time - Focus on the Power Quality acting as technical leader for Reactive Power compensation, Active Power Filter, Thyristor switch&Controller, Power Factor Correction, SVG, DVR and Detuned Reactor. - Technical leader to drive the power quality new offer launch and maintain existing offer. - Co-operate with colleagues to achieve product development goal. - Support industrialization team to ensure the delivery of the mass production - Complete other jobs assigned by line manager or leaders
Why join us: Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life. Founded in 2011, we are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2+ billion USD in 2022. Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, home security and other categories, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular. Today, we have 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talent like you to join us! For more information, please visit: https://us.anker.com/ About the Role: We are looking for a seasoned Public Relations Manager who is passionate about storytelling and has strong consumer tech experience. The ideal candidate will be a strategic thinker and creative problem-solver who excels at crafting compelling narratives that elevate brand visibility and engagement. They will possess a deep understanding of the consumer tech and consumer product landscape and demonstrate the ability to execute PR campaigns that drive meaningful results. This individual will thrive in a fast-paced environment, balancing long-term brand goals with immediate opportunities to capture public attention while collaborating effectively with cross-functional teams to align messaging and strategy. Location: Onsite at our Bellevue, WA office location Key Responsibilities: - Media Coverage: Help secure top-tier consumer tech, vertical, and lifestyle media coverage for our products. - Event Management: Help manage and execute major consumer events, media tours, and product launches. - Strategic Planning: Develop insight-driven media lists, research, and analysis to guide launch strategies, including measurable objectives. - Relationship Building: Build and manage relationships with reporters at the national and regional levels. - Media Outreach: Conduct strategic and thorough media outreach to land reviews, feature stories, and round-ups. - Industry Expertise: Monitor the news daily for any relevant stories, becoming an "expert" in your respective field/industry. - Short and Long-Term Strategies: Develop short-term wins that drive awareness and sales, as well as long-term PR strategies to grow our brand with key demographic groups. - Collaboration: Maintain strong coordination and partnership with our PR teams in the US, Europe, and China, as well as with brand leadership. - CSR Initiatives: Drive event planning and press material development supporting Anker Innovations' "ReCharge the Future" ESG/CSR global initiative. - Product Access: Enjoy access to many industry-leading gadgets and cool products.
The permanent mission of this position is Be the Product Champion for breaker offer with cross hub Work with and drive region marketing functions in order to successfully deliver the appropriate product or application for the appropriate market. Input& output Identify and investigate new market and customer opportunities, and develop the offer to meet this need Be the key input for the offer roadmap in line with the needs of the local markets respecting Line of Business (LOB) overall strategy, closely work with product owners in League New product launch and introduction with clear marketing strategy with launch manger together and drive key markets ramp up Manage Offer rationalization & simplification Secure right product functionality for different target channels and segments Production of an annual development plan for renewal of existing offers or development of new offers in conjunction with OCP functions. Actions to address any products failing to meet desired sales and/or margin expectations Well informed knowledge of the market and ongoing evolution of the offer to respond to changing market conditions Coordinate with Product owner/offer manager counter part of other lines, synchronize roadmaps Be responsible for monitoring cost and margin performance , liaising with the local marketing teams in line with consolidated margin requirements. Define price positioning of new offers Optimize profitability of the product offer. prices and positioning of Schneider Electric offer, collaborate with relevant POs. Business case (Marketing deliverable PMP) Work with the local marketing teams to understand the behavior and expectation of each customer channel and segment. Anticipate and satisfy Customer needs profitably Develop measures and reporting mechanisms for all areas of responsibility Well briefed with business mining to management team