施耐德Offer Launch Manager
任职要求
Job Description: 1. New Offer Launch cross regions. Work closely with Global marekting team, Project team, Product Owner and cross hub commercial transformation team, to Define, Structure, Prepare, Deploy and Follow for given key strategic new offer launch, both internally & externally. a) Understand the MoMA offer portolio b) Define launch strategy (offer positioning 4P, target market, commercial policy, forecast, ramp-up and offer withdrawal etc); c) Define launch storyline and refine key message to communicate; d) Map and formalize launch action plans (when?/to whom?/in which way?/say what?), in cooperation with Offer Marketing and Sales teams, for both internal stakeholders and external GTM; e) Be accountable for offer post-sell target with product owner f) Identify and control launch budget to maximize returns on current business portfolio; g) Co-work with Global channel and commercial team on define AMSP (annual marketing and sales plan) target h) Design and deliver launch files & tools accordingly (presentations, videos, brochure, training modules, demos, tools etc); i) Design and implement internal & external trainings to cover all functions with Offer Marketing team through digital & traditional way; j) Work with MarCom team to organize external launch event and other online/offline MarCom activities; k) Develop a dashboard to follow-up monthly and track business performance metrics and action items for the first year ramp up; 2. Marketing Activation for assigned Offer Lines. Work closely with Offer Marketing/Segment Marketing team, and global marketing, to Define, Structure, Prepare, Deploy and Follow for annual marketing activation. a) Understand the Offer/Segment marketing annual business priorities; b) Define key message house and map whole year marketing activation plan by target audience (Event, Seminar, Training, PR, Ad., Digital Promotion etc); c) Identify the total budget and set proper KPI for each activity; d) Implement the activity in cooperation with related teams and vendors, and control the budget; e) Track and review the result and performance. 3. Optimize launch process for assigned Offer Lines. Fully engaged in each offer launch, review launch, continuously improve and document the launch process, and train the related parties on launch methodology. 4. Team support Support team to achieve high launch efficiency and post-sell sales target Qualifications: - Bachelor degree in Electrical Engineering, Marketing or related fields; - At least 3 years Launch/Marketing/Product/Project or related working experience in B2B industry; - Good time management skill and be able to well manage high workload under time pressure; - Strategic thinking, good organization, communication and presentation skill; - Good English skills both written and oral and can use as work language; - Proficient in MS Office (PowerPoint, Excel, and Word); - Willing to travel; 时间表: 全职 请求编号: 009I3J
工作职责
Job Description: 1. New Offer Launch cross regions. Work closely with Global marekting team, Project team, Product Owner and cross hub commercial transformation team, to Define, Structure, Prepare, Deploy and Follow for given key strategic new offer launch, both internally & externally. a) Understand the MoMA offer portolio b) Define launch strategy (offer positioning 4P, target market, commercial policy, forecast, ramp-up and offer withdrawal etc); c) Define launch storyline and refine key message to communicate; d) Map and formalize launch action plans (when?/to whom?/in which way?/say what?), in cooperation with Offer Marketing and Sales teams, for both internal stakeholders and external GTM; e) Be accountable for offer post-sell target with product owner f) Identify and control launch budget to maximize returns on current business portfolio; g) Co-work with Global channel and commercial team on define AMSP (annual marketing and sales plan) target h) Design and deliver launch files & tools accordingly (presentations, videos, brochure, training modules, demos, tools etc); i) Design and implement internal & external trainings to cover all functions with Offer Marketing team through digital & traditional way; j) Work with MarCom team to organize external launch event and other online/offline MarCom activities; k) Develop a dashboard to follow-up monthly and track business performance metrics and action items for the first year ramp up; 2. Marketing Activation for assigned Offer Lines. Work closely with Offer Marketing/Segment Marketing team, and global marketing, to Define, Structure, Prepare, Deploy and Follow for annual marketing activation. a) Understand the Offer/Segment marketing annual business priorities; b) Define key message house and map whole year marketing activation plan by target audience (Event, Seminar, Training, PR, Ad., Digital Promotion etc); c) Identify the total budget and set proper KPI for each activity; d) Implement the activity in cooperation with related teams and vendors, and control the budget; e) Track and review the result and performance. 3. Optimize launch process for assigned Offer Lines. Fully engaged in each offer launch, review launch, continuously improve and document the launch process, and train the related parties on launch methodology. 4. Team support Support team to achieve high launch efficiency and post-sell sales target Qualifications: - Bachelor degree in Electrical Engineering, Marketing or related fields; - At least 3 years Launch/Marketing/Product/Project or related working experience in B2B industry; - Good time management skill and be able to well manage high workload under time pressure; - Strategic thinking, good organization, communication and presentation skill; - Good English skills both written and oral and can use as work language; - Proficient in MS Office (PowerPoint, Excel, and Word); - Willing to travel;
Why join us: Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life. Founded in 2011, we are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2+ billion USD in 2022. Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, home security and other categories, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular. Today, we have 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talent like you to join us! For more information, please visit: https://us.anker.com/ About the Role: We are looking for a seasoned Public Relations Manager who is passionate about storytelling and has strong consumer tech experience. The ideal candidate will be a strategic thinker and creative problem-solver who excels at crafting compelling narratives that elevate brand visibility and engagement. They will possess a deep understanding of the consumer tech and consumer product landscape and demonstrate the ability to execute PR campaigns that drive meaningful results. This individual will thrive in a fast-paced environment, balancing long-term brand goals with immediate opportunities to capture public attention while collaborating effectively with cross-functional teams to align messaging and strategy. Location: Onsite at our Bellevue, WA office location Key Responsibilities: - Media Coverage: Help secure top-tier consumer tech, vertical, and lifestyle media coverage for our products. - Event Management: Help manage and execute major consumer events, media tours, and product launches. - Strategic Planning: Develop insight-driven media lists, research, and analysis to guide launch strategies, including measurable objectives. - Relationship Building: Build and manage relationships with reporters at the national and regional levels. - Media Outreach: Conduct strategic and thorough media outreach to land reviews, feature stories, and round-ups. - Industry Expertise: Monitor the news daily for any relevant stories, becoming an "expert" in your respective field/industry. - Short and Long-Term Strategies: Develop short-term wins that drive awareness and sales, as well as long-term PR strategies to grow our brand with key demographic groups. - Collaboration: Maintain strong coordination and partnership with our PR teams in the US, Europe, and China, as well as with brand leadership. - CSR Initiatives: Drive event planning and press material development supporting Anker Innovations' "ReCharge the Future" ESG/CSR global initiative. - Product Access: Enjoy access to many industry-leading gadgets and cool products.
The permanent mission of this position is Be the Product Champion for breaker offer with cross hub Work with and drive region marketing functions in order to successfully deliver the appropriate product or application for the appropriate market. Input& output Identify and investigate new market and customer opportunities, and develop the offer to meet this need Be the key input for the offer roadmap in line with the needs of the local markets respecting Line of Business (LOB) overall strategy, closely work with product owners in League New product launch and introduction with clear marketing strategy with launch manger together and drive key markets ramp up Manage Offer rationalization & simplification Secure right product functionality for different target channels and segments Production of an annual development plan for renewal of existing offers or development of new offers in conjunction with OCP functions. Actions to address any products failing to meet desired sales and/or margin expectations Well informed knowledge of the market and ongoing evolution of the offer to respond to changing market conditions Coordinate with Product owner/offer manager counter part of other lines, synchronize roadmaps Be responsible for monitoring cost and margin performance , liaising with the local marketing teams in line with consolidated margin requirements. Define price positioning of new offers Optimize profitability of the product offer. prices and positioning of Schneider Electric offer, collaborate with relevant POs. Business case (Marketing deliverable PMP) Work with the local marketing teams to understand the behavior and expectation of each customer channel and segment. Anticipate and satisfy Customer needs profitably Develop measures and reporting mechanisms for all areas of responsibility Well briefed with business mining to management team
• Understand China researcher and developer communities, Analyzing the technical requirement, identify needle moving projects. • Bridge NVIDIA tools with communities' requirements, Promote NVIDIA tools, libraries, and SDK’s with China researcher and developer communities, ISV and Service Providers. • Deeply understand AI4S, AI teaching, Agentic AI, Physical AI workflows and LLM breakthroughs, evolving ecosystem and alliances, attending conferences, building a network of influencers, and tracking opportunities in progress. • Discover new workflows, identify blockers to ISV adoption, and report back to the product teams. • Drive early adoption of new products and support launch and go-to-market activities. • Collaborate with NVIDIA business development managers, solution architects, developer technology engineers, developer marketing, product teams to engage with customers and communities. • We make heavy use of conferencing tools, but some travel is required. You are empowered to find the best way to get your job done and make our partners successful.
About the Role We are looking for a strategic, execution-focused integrated senior communication manager to build our content strategy in central marketing team for the Middle East (Mainly United Arab Emirates, Qatar & Kuwait). You will be responsible for crafting high-impact content strategies, driving campaign engagement, and amplifying our presence in a complex, multicultural region. This role is for a "doer" – someone who can identify cultural moments, buzzworthy campaigns, and turn our brand into a regional conversation starter, all while navigating local sensitivities. Key Responsibilities 1. Strategic Brand Engagement Develop hyper-localized content strategies for GCC markets (Mainly United Arab Emirates, Qatar & Kuwait), leveraging cultural insights and consumer behavior Identify and capitalize on high-impact moments (e.g., Ramadan, Saudi National Day, Dubai Shopping Festival) Drive engaging storytelling through owned and earned channels to promote our brand and offers, ensuring alignment with corporate messaging 2. Viral & Buzzworthy Campaigns Conceptualize and execute large-scale campaigns around the year (e.g., gamified promotions, influencer-led challenges) Build an in-house "content engine" capable of real-time, trend-driven marketing Partner with local cultural entities (e.g., sports leagues, entertainment hubs) for authentic, engagement-driving activations 3. Crisis & Reputation Coordination Work closely with the corporate Public Relation team to ensure marketing campaigns align with broader reputation goals Flag potential cultural/religious sensitivities in campaign concepts before launch Monitor public sentiment and adjust campaigns in real-time to avoid missteps 4. Team & Ecosystem Leadership Manage relationships with platforms, and influencers (without overlapping with Corp Public Relation’s remit) Optimize paid and organic content distribution for maximum engagement on a campaign basis