TCLRetail Manager
任职要求
s: Fluent English is a must. Proven experience as a Retail Manager for mobile phone or other 3C product, 1 year and above Strong leadership and team ma…
工作职责
We are seeking an experienced and results-driven Retail Manager to oversee the daily operations of our retail work. The ideal candidate will be responsible for ensuring excellent customer relation, driving sales, managing promoter performance, and maintaining high operational and visual merchandising standards. Key Responsibilities: 1, Oversee day-to-day store operations to ensure efficiency and profitability. 2, Lead, train, and motivate a team of promoters to meet sales and service goals. 3, Monitor and manage inventory levels, stock replenishment, and loss prevention measures. 4, Implement and maintain visual merchandising standards according to brand guidelines. 5, Analyze sales data and performance metrics to identify trends and opportunities. 6, Experience of working together with branding team to organize online and offline sales campaigns .
Retail Expansion & Store Development Field Force Management & Training
1. Cooperate closely with sales team and the local dealer to plan the retail marketing strategy. 2. Help to develop in-store merchandising solutions and communication strategies that drive customer purchase of the Xiaomi brand and its products. 3. Planning new product launch GTM plan and execute on offline. 4. Planning effective promotions for increase sell out. 5. Maintain and develop commercial cooperation with retail and operator stores.
1. 门店运营管理 负责区域内门店日常运营标准落地，包括门店陈列、价格执行、库存管理、促销执行、物料布置、人员排班和服务标准。 定期巡店，检查门店形象、产品展示、导购话术、竞品动态和客户体验，确保门店符合公司零售运营标准。 针对低效门店、低产门店制定专项提升计划，提高门店销售产出和运营质量。 2. 团队管理与人员培养 管理区域内零售团队，包括店长、导购、促销员或门店负责人等一线人员。 负责团队目标分解、日常激励、绩效跟进和人员辅导，提升团队销售能力和执行力。 组织产品知识、销售技巧、服务流程、促销政策等培训，帮助一线员工提升转化率和客单价。 3. 渠道和客户协同 及时反馈渠道问题，协助解决门店运营、价格管理、库存压力、竞品冲击等实际问题。 4. 促销活动执行 负责区域内新品上市、节日促销、门店活动、路演活动、会员活动等零售活动的组织和执行。 跟进活动前准备、活动中执行和活动后复盘，确保活动资源投入能够转化为实际销售结果。 分析活动效果，包括销量提升、客流变化、转化率、费用效率和ROI。 5. 数据复盘与问题改善。 针对销售下滑、产品结构不合理、库存偏高、人员效率低、门店执行差等问题，制定具体改善措施。 推动区域形成“目标—执行—检查—复盘—改善”的闭环管理机制。