小红书User Researcher

We are seeking a highly analytical Market Researcher with expertise in both quantitative and qualitative research methods, and a deep understanding of the Japanese market. This role will be pivotal in generating actionable insights to support strategic decision-making across product, marketing, and business development functions. Your day-to-day activities vary; and you will deliver recommendations based on your knowledge and findings to a large array of internal specialists: publishing teams, game creation teams, product & brand marketing; etc. You will also be working closely with the team lead to keep track of projects and timelines The role will cater to our studios in Japan and to external studios looking to explore opportunities in Japan. Your everyday missions will include: Liaise with internal departments to gather their research needs and provide appropriate quantitative research solutions. Translate business needs into research plans and develop questionnaires that meet the objectives of the study. Conduct market analysis for any upcoming games, using data analytics tools. Manage a project from A to Z with the support of internal and external toolsets. Support top profile game by providing suggestions for optimization, iteration, and polishing on game’s relating businesses in the globe, and help to formulate publishing strategy. Analyze data from multiple sources, and provide recommendations tailored to different departments and levels. Write clear, inspiring and actionable insight stories for stakeholders using data support. Stay up to date with developments in the mobile and PC/console game industry and beyond with particular attention to trends, social media, consumer behavior, and data/analytics. Champion consumer research across the company and foster a culture of decision-making based on consumer needs. Work in an agile and international environment. This role is both client facing and expected to conduct research independently. Key Responsibilities: Research & Insights: Design and implement full-cycle quantitative and qualitative research projects focused on the Japanese market. Liaise with internal departments to gather their research needs and provide appropriate quantitative research solutions. Translate business needs into research plans and develop questionnaires that meet the objectives of the study. Conduct or oversee moderation of focus groups, IDIs, and usability tests in Japanese (or with local moderators). Analyse quantitative data and qualitative findings to extract trends, patterns, and actionable insights. Produce clear and compelling research reports and presentations in English (and Japanese if required). Project Management: Own and manage research project timelines, milestones, and deliverables from kick-off to delivery. Develop and maintain project plans, tracking progress, identifying risks, and ensuring timely communication with all stakeholders. Liaise with local vendors, agencies, and recruitment partners in Japan to ensure high-quality fieldwork. Manage project budgets, timelines, and resources effectively to ensure delivery excellence. Work Location: China-Shanghai | China-Shenzhen

Join a dynamic team of designers, content strategists, and user researchers working on Alibaba’s global B2B e-commerce platform, Alibaba.com. We collaborate closely with product and business teams to create a top-tier online marketplace for businesses in regions like North America, Europe, and Southeast Asia. Alibaba.com is the original business of Alibaba Group, launched in 1999, and we’re focused on continuously improving it to better serve our global customers.  As a Senior UX Researcher, you will be responsible for creating, driving, and implementing research plans to discover actionable insights for creating the user experience for web-based applications and mobile devices. You will deliver the right user insights at the right time, helping project team to create digital products that are good for users and good for business. You will use your deep understanding of the methods and best practices of user research to experiment with mixed methods research to generate unique user insights and drive product innovation. You will mentor junior team mates to deliver high-quality outputs while working effectively on managing stakeholders, overlapping projects, and competing priorities. Responsibilities: • Drive ideas to improve products and services through research-driven insights and recommendations. • Independently design and execute research studies with effective research methods (e.g., desk research, interviews, focus groups, usability testing, surveys, competitive analysis, etc.), representative participant profiles, and efficient recruiting strategies. • Proactively review and perform data analysis to extract insights and actionable recommendations from qualitative or quantitative data, and collaborate with teams to translate insights into product and business impact. • Present your work at research critique sessions to collect constructive feedback from the team and leadership. • Collaborate with designers, engineers, and product managers throughout the research, design, and product development processes. • Organize post-mortem reviews of your projects with collaborating teams, reflect on outcomes, and proactively suggest improvements. • Through knowledge sharing, leading by example, and constant learning, contribute to the team’s professional growth and development. • Constantly learn and implement AI in the workflow to enhance research efficiency, and proactively identify and suggest new tools for the team. • Effectively identify and implement new ways to conduct research, grow the team’s influence, and create impact.

1. 独立负责海外零售业务用户研究项目，包括但不限于：人群和生活方式洞察、商品选品研究、消费决策研究、品牌研究、产品体验研究 2. 深度参与业务，洞察核心研究问题，并采用合理的研究方法高效解决。并能带着用户洞察，与业务共创解决方案，推动落地 3. 参与行研和经规侧合作的重要研究 4. 与当地人交朋友，体验和融入他们的生活。定期为团队分享当地生活见闻，值得打卡的吃喝玩乐地儿，有趣的生活/购物变化 5. 帮助管理本地实习生 1. Participating in/ leading a simple user research program of overseas retail business. Main tasks include: insights into people and lifestyles; product selection research; shopping decision research; brand research; product user experience research, etc. 2. Deeply involved in business, offering insights into the core research question and solving problems effectively with rational methods 3. Participating in industry research and business analysis 4. Making acquaintances with local people and integrating with their life. Sharing your experiences of local lifestyle, amazing restaurants or interesting places, and changes in lifestyle/ shopping habits 5. Assisting with leading local interns

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