拳头游戏Manager, Localization Operations
任职要求
• 7+ years of progressive experience in localization management, with a significant focus on leading teams and managing complex relationships with product stakeholders and publishing stakeholders within the gaming industry. • Demonstrated expertise and hands-on experience with GenAI workflows and their practical implementations in a localization context. • Proven track record of running and optimizing localization processes, achieving significant improvements in efficiency, quality, and cost-effectiveness. • Experience in building and implementing Internationalization (i18n) guidelines for digital products, preferably games. • Exceptional cross-team collaboration and communication skills, with the ability to influence and engage diverse stakeholders at all levels. • High English proficiency, with excellent…
工作职责
Strategic Localization Leadership & Vision: • Define and execute comprehensive localization strategies for new game launches and live service operations, aligning with global business objectives and player experience goals. • Act as the primary localization advocate and team leader, providing strategic guidance to executive leadership and cross-functional teams. • Oversee localization budgeting, vendor selection, and performance management to ensure optimal resource allocation and high-quality localization output. Team & Stakeholder Empowerment: • Lead, mentor, and grow a high-performing team of localization professionals in Shanghai, fostering a culture of innovation, accountability, and continuous improvement. • Cultivate robust relationships and drive cross-team collaboration with stakeholders, publishing teams, marketing, and legal to embed localization operations early and effectively into the entire game lifecycle. • Champion player empathy and cultural relevance throughout the localization process, ensuring content is not just translated, but truly adapted for each target market. Innovation, Process & Technology Optimization: • Drive the exploration, evaluation, and implementation of GenAI technologies - including LLMs - to enhance localization efficiency, scalability, and quality. • Lead initiatives for end-to-end process optimization across the localization pipeline, identifying bottlenecks and implementing solutions that deliver tangible improvements in speed, cost, and quality. • Expertly manage and fix localization workflows, building efficient processes and pipelines for Chinese-to-English and Chinese-to-multiple-locales projects, ensuring high quality, scalability, and seamless integration across teams and tools. • Leverage data and analytics to monitor performance, derive actionable insights, and drive continuous refinement of localization processes and technologies. Quality & Player Immersion: • Establish and oversee world-class linguistic quality assurance (LQA) processes tailored specifically for the nuances of game content, ensuring linguistic, cultural, and functional accuracy. • Implement best practices for terminology management, style guide adherence, and tone-of-voice consistency across all localized game content. • Proactively identify and mitigate localization risks that could impact player experience or global market reception. Industry & Market Expertise: • Stay at the forefront of localization industry trends, emerging technologies (especially in AI/ML for language), and best practices, particularly within the competitive global games market. • Maintain a deep understanding of cultural nuances, gaming preferences, and regulatory requirements across key international markets, with a strong focus on Asia.
1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible of. Be the connexion located in the headquarter to connect on the marketing side with key stake-holders to represent Western Europe and collect global planning insights that will inform the local planning and execution 2. Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level) 3. Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes. 4. Management of consumer facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends.) Work Location: China-Shenzhen
1. Oversee operations of worldfirst.com to achieve bar-raising quality and consistency by working closely with UI/UX and technical teams to improve the visual presentation of the brand and website user experience. 2. Set goals and KPIs for conversion that help meet broader website and acquisition team goals. 3. Lead content and project management efforts for WorldFirst's official website to ensure smooth operations. And manage localization workflows for website content, ensuring timely and accurate translations, ensuring clarity and cultural sensitivity. Adapt website designs, layouts, and user interfaces to accommodate different languages and cultural preferences. 4. Collaborate with internal stakeholders and external customers to plan, create, and modify content assets for the website. 5. Use data and other insights to develop the web page optimization roadmap, execute and track the performance of initiatives.
● Oversee operations of worldfirst.com to achieve bar-raising quality and consistency by working closely with UI/UX and technical teams to improve the visual presentation of the brand and website user experience. ● Set goals and KPIs for conversion that help meet broader website and acquisition team goals. ● Lead content and project management efforts for WorldFirst's official website to ensure smooth operations. And manage localization workflows for website content, ensuring timely and accurate translations, ensuring clarity and cultural sensitivity. Adapt website designs, layouts, and user interfaces to accommodate different languages and cultural preferences. ● Collaborate with internal stakeholders and external customers to plan, create, and modify content assets for the website. ● Use data and other insights to develop the web page optimization roadmap, execute and track the performance of initiatives.
We are seeking a strategic Senior Marketing Operations Manager to establish and optimize our marketing investment framework. This role will design budget management protocols, drive financial-performance alignment, and cultivate best practice sharing across markets. You will serve as the crucial bridge between Finance, Regional Teams, and Leadership, ensuring marketing spend delivers measurable business impact. Key Responsibilities 1. Budget Governance & Process Design Design standardized budget planning templates and timelines Establish clear approval workflows with Finance for marketing budgets Develop procurement guidelines for marketing expenditures Create budget adjustment protocols for agile investment 2. Performance Accountability Framework Implement campaign evaluation standards with unified KPIs Oversee post-campaign review process with standardized templates Manage vendor payment certification tied to performance Maintain marketing spend database with categorization 3. Insight Generation & Reporting Produce quarterly Spend Effectiveness Reports Develop allocation vs. performance analysis Lead budget planning workshops with stakeholders Present investment recommendations to leadership 4. Capability Building Curate Marketing Operations Playbook Organize best practice sharing sessions Establish cross-functional training programs Maintain case study repository 我们正在寻找一位战略性的高级市场运营经理，负责建立和优化我们的营销投资框架。该角色将设计预算管理协议，推动财务绩效的对齐，并在各市场间培养最佳实践分享。您将作为财务部门、区域团队和领导层之间的重要桥梁，确保营销投入能够带来可衡量的业务影响。 主要职责： 1. 预算治理与流程设计 设计标准化预算规划模板和时间表 与财务部门制定明确的营销预算审批工作流程 制定营销支出的采购指南 创建预算调整协议以实现敏捷投资 2. 绩效责任框架 实施统一关键绩效指标（KPI）的活动评估标准 监督使用标准化模板的活动后评审流程 管理与绩效挂钩的供应商付款认证 维护分类的营销支出数据库 3. 洞察生成与报告 制作季度支出效果报告 开发分配与绩效分析 领导与利益相关者的预算规划研讨会 向领导层呈现投资建议 4. 能力建设 策划市场运营操作手册 组织成功案例分享会议 建立跨职能培训项目 维护案例研究库