拳头游戏Manager, Localization Operations
任职要求
• 7+ years of progressive experience in localization management, with a significant focus on leading teams and managing complex relationships with product stakeholders and publishing stakeholders within the gaming industry. • Demonstrated expertise and hands-on experience with GenAI workflows and their practical implementations in a localization context. • Proven track record of running and optimizing localization processes, achieving significant improvements in efficiency, quality, and cost-effectiveness. • Experience in building and implementing Internationalization (i18n) guidelines for digital products, preferably games. • Exceptional cross-team collaboration and communication skills, with the ability to influence and engage diverse stakeholders at all levels. • High English proficiency, with excellent written and verbal communication skills. • Experience working with global and remote teams, navigating cultural differences and time zones effectively. • Strong business acumen, including experience with budget management, vendor negotiation, and KPI reporting. • Proficiency with localization management systems (LMS), CAT tools, and project management software. • A profound passion for video games and a deep understanding of global gaming communities. Desired Qualifications: • Proficiency in Mandarin Chinese and English • Experience launching and managing localization for large-scale, live service games across multiple platforms. • Familiarity with agile development methodologies. • Advanced degree in Linguistics, Translation, or a related field. Success in this role means... Success in this role means...
工作职责
Strategic Localization Leadership & Vision: • Define and execute comprehensive localization strategies for new game launches and live service operations, aligning with global business objectives and player experience goals. • Act as the primary localization advocate and team leader, providing strategic guidance to executive leadership and cross-functional teams. • Oversee localization budgeting, vendor selection, and performance management to ensure optimal resource allocation and high-quality localization output. Team & Stakeholder Empowerment: • Lead, mentor, and grow a high-performing team of localization professionals in Shanghai, fostering a culture of innovation, accountability, and continuous improvement. • Cultivate robust relationships and drive cross-team collaboration with stakeholders, publishing teams, marketing, and legal to embed localization operations early and effectively into the entire game lifecycle. • Champion player empathy and cultural relevance throughout the localization process, ensuring content is not just translated, but truly adapted for each target market. Innovation, Process & Technology Optimization: • Drive the exploration, evaluation, and implementation of GenAI technologies - including LLMs - to enhance localization efficiency, scalability, and quality. • Lead initiatives for end-to-end process optimization across the localization pipeline, identifying bottlenecks and implementing solutions that deliver tangible improvements in speed, cost, and quality. • Expertly manage and fix localization workflows, building efficient processes and pipelines for Chinese-to-English and Chinese-to-multiple-locales projects, ensuring high quality, scalability, and seamless integration across teams and tools. • Leverage data and analytics to monitor performance, derive actionable insights, and drive continuous refinement of localization processes and technologies. Quality & Player Immersion: • Establish and oversee world-class linguistic quality assurance (LQA) processes tailored specifically for the nuances of game content, ensuring linguistic, cultural, and functional accuracy. • Implement best practices for terminology management, style guide adherence, and tone-of-voice consistency across all localized game content. • Proactively identify and mitigate localization risks that could impact player experience or global market reception. Industry & Market Expertise: • Stay at the forefront of localization industry trends, emerging technologies (especially in AI/ML for language), and best practices, particularly within the competitive global games market. • Maintain a deep understanding of cultural nuances, gaming preferences, and regulatory requirements across key international markets, with a strong focus on Asia.
1. 营销活动策略：基于当地用户洞察，节点/热点特征，挖掘外卖业务增长机会点，制定外卖C端平台营销活动策略与整合营销日历（月度），包含大促活动、节日营销、裂变活动、KOL联动等。 2. 营销活动运营：纵向包含营销活动主题创意、营销玩法设计、页面搭建执行、补贴供给招商策略牵引等；横向协同公共关系&品牌传播策略、商家供给策略、各部门补贴策略。为流量曝光、交易增长、补贴效率结果负责。 3. 本地化运营：结合当地文化热点、用户习惯及节日节点（如狂欢节、黑五），设计符合本地偏好的活动内容。 4. 挖掘营销增长机会点：在外卖消费场景和本地特色人群圈层中，联动KA、合作机构等各类资源，策划联合营销活动。 5. 数据复盘与迭代：监控活动数据，实时调整策略以提升参与率和转化率。针对活动效果，持续进行数据复盘，沉淀有效方法论。 6. 营销玩法创新：根据业务方向及重点策略，结合现有营销能力现状，能持续思考、优化产品能力，协同产品搭建与之匹配的完整产品功能，助力提升营销活动产出效率。探索适配本地市场的外卖营销创新玩法，协同产品，推动相关营销产品工具的功能更新与迭代。 7. 整合营销BP与协同： 以Business Partner身份，整合各部门平台营销活动需求，制定营销计划。 1. Marketing Campaign Strategy； Based on local user insights, key event/hotspot characteristics, identify growth opportunities for the food delivery business, and develop marketing campaign strategies and integrated marketing calendars (monthly) for the C-end platform. This includes major promotional events, holiday marketing, viral campaigns, KOL collaborations, etc. 2. Marketing Campaign Operations： Vertically, the role includes creative theme development, marketing playbook design, page setup execution, and subsidy supply and merchant strategy guidance. Horizontally, collaborate with branding strategies, merchant supply strategies, and department-specific subsidy strategies. Responsible for traffic exposure, transaction growth, and subsidy efficiency outcomes. 3. Localization Operations： Design activities tailored to local preferences, considering cultural hotspots, user habits, and holiday events (e.g., Carnival, Black Friday). 4. Identifying Marketing Growth Opportunities：In the context of food delivery consumption and local community segments, leverage resources from key accounts (KA), partners, and organizations to plan joint marketing activities. 5. Data Review and Iteration：Monitor campaign data, adjust strategies in real-time to improve participation and conversion rates. Continuously review campaign performance and refine methodologies. 6. Innovative Marketing Tactics：Based on business direction and key strategies, continuously optimize product capabilities. Collaborate with the product team to build matching features that improve marketing campaign output efficiency. Explore innovative food delivery marketing tactics suited for local markets, collaborate with the product team to drive functional updates and iterations of marketing tools. 7. Integrated Marketing BP & Collaboration：As a Business Partner, integrate marketing requirements from various departments, and develop marketing plans.
1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible of. Be the connexion located in the headquarter to connect on the marketing side with key stake-holders to represent Western Europe and collect global planning insights that will inform the local planning and execution 2. Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level) 3. Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes. 4. Management of consumer facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends.) Work Location: China-Shenzhen
1. Oversee operations of worldfirst.com to achieve bar-raising quality and consistency by working closely with UI/UX and technical teams to improve the visual presentation of the brand and website user experience. 2. Set goals and KPIs for conversion that help meet broader website and acquisition team goals. 3. Lead content and project management efforts for WorldFirst's official website to ensure smooth operations. And manage localization workflows for website content, ensuring timely and accurate translations, ensuring clarity and cultural sensitivity. Adapt website designs, layouts, and user interfaces to accommodate different languages and cultural preferences. 4. Collaborate with internal stakeholders and external customers to plan, create, and modify content assets for the website. 5. Use data and other insights to develop the web page optimization roadmap, execute and track the performance of initiatives.
● Oversee operations of worldfirst.com to achieve bar-raising quality and consistency by working closely with UI/UX and technical teams to improve the visual presentation of the brand and website user experience. ● Set goals and KPIs for conversion that help meet broader website and acquisition team goals. ● Lead content and project management efforts for WorldFirst's official website to ensure smooth operations. And manage localization workflows for website content, ensuring timely and accurate translations, ensuring clarity and cultural sensitivity. Adapt website designs, layouts, and user interfaces to accommodate different languages and cultural preferences. ● Collaborate with internal stakeholders and external customers to plan, create, and modify content assets for the website. ● Use data and other insights to develop the web page optimization roadmap, execute and track the performance of initiatives.