小鹏汽车Sr. Marketing Manager - Mexico
任职要求
Requirements 1 .8+ years of experience in automotive marketing, branding, PR, successful brand building and management experience; 2. rich local media, KOL, KOC resources and relationships; 3. Professional English communication skills; excellent communication and coordina…
工作职责
Responsibilities 1. undertake the headquarter's objectives and planning, plan the brand positioning and communication strategy of Xpeng Motors in Mexico; 2. Develop annual brand plan and utilize resources to achieve goals, including but not limited to brand awareness enhancement, brand goodwill enhancement, campaign placement, fan acquisition, customer club establishment and management; 3. the experience and ability to build a brand from 0-1, covering ATL, BTL, content production, media buy and dealer promotion, third party cooperation and control; 4. effectively manage and control budgets to maximize resource utilization; 5. interfacing with media organizations, leading media development and execution across all communication channels, monitoring releases and results; 6. leading the setup of social media platforms and official websites, developing strategies and creating content, monitoring results; 7. brand/product launch event planning and action plan; 8. responsible for collecting and analyzing market information and competitors, summarizing delivery; 9. responsible for brand and product surveys and provide summary reports. 10. Maintain media relations and plan media activities, including but not limited to daily communication and event invitation;
Responsibilities 1.Develop and implement sales strategies for automotive OEMs in overseas markets to achieve sales targets. 2.Organize and participate in overseas exhibitions, product promotion events, and other marketing activities. 3.Manage regional inventory (purchase, sales, and stock) and collaborate with Chinese headquarters to ensure timely vehicle delivery. 4.Oversee regional dealer retail operations and enhance dealer sales capabilities. 5.Collaborate with marketing teams to drive promotional campaigns and customer acquisition. 6.Analyze overseas market trends, competitor dynamics, and customer needs, providing actionable market feedback. 1.负责制定并执行车企在海外市场的销售策略，完成销售目标； 2.组织并参与海外展会、产品推介会等市场推广活动； 3.负责区域内的进销存管理，协同中国总部确保车辆及时交付； 4.负责区域内经销商零售运营，提升经销商销售能力； 5.协同营销团队推动促销活动及客户获取； 6.分析海外市场趋势、竞争对手动态及客户需求，提供市场反馈。
Base 北京市昌平区，或者上海市普陀区，或者深圳市 或者 杭州市 Key Tasks & Responsibilities 1. Business Strategy, Policy, Crucial Quality Process Ownership Create the blueprint for the business model, design the ecosystem key elements and fast iterate the business model, together with the key leaders Draft, own and continue building from the ground the full set of vendor management policies Set up and run the crucial quality processes as well as day-to-day auditing process to ensure successful long-term business development Continue to drive in-depth understanding of the business strategy for offline vendor ecosystem in different Latam countries Strike a fine balance of control and guidance to foster best long-term vendor ecosystem growth 2. Department Leadership & Commercial Team Guidance Lead, coach, and influence the commercial teams in order to guide the best development adherent to the policies Through policies and crucial quality processes, foster a culture of high performance, accountability, while mitigating and eliminating the key risk factors 3. Strategy and Policy Excellence & Analytics Run the centre of excellence of strategy, analytics, business management as well as financial and results Drive continuous improvement of the process based on data Maintain accurate reporting and CRM management to track partner activity, performance, and ROI 4. Cross-Functional Collaboration Work closely with Operations, Marketing, Legal, and Product teams to ensure seamless business development and compliance
We are seeking a dynamic Manager to drive the success of Lazada Sponsored Solutions across Southeast Asia, covering Thailand, Vietnam, Philippines, Indonesia, Singapore, and Malaysia. In this role, you will craft data-driven strategies, advise cross-border sellers, and lead go-to-market initiatives for new product solutions—all aimed at maximizing the impact of our digital advertising platform. The ideal candidate combines strong product management, data analytics, and B2B marketing skills with an in-depth understanding of platform-based and digital advertising business models. You will play a pivotal role in promoting the adoption of Lazada Sponsored Solutions and driving growth for our e-commerce ecosystem. If you are passionate about leveraging data and innovation to fuel e-commerce success, we invite you to join our team and make a significant impact in the region. Responsibilities: • Develop and execute B2B product strategies and marketing campaigns designed to boost seller engagement and success. • Craft compelling product positioning and narratives that resonate with our target customers and set our solutions apart in Southeast Asia. • Clearly articulate the unique value propositions of Lazada Sponsored Solutions to both internal and external stakeholders. • Lead the creation of engaging and informative marketing content across assigned product domains and projects. • Manage end-to-end product launches, ensuring consistent communication with all stakeholders and timely delivery of key deliverables. • Drive successful B2B marketing campaigns primarily through our owned channels. • Monitor key performance metrics and analyze data to uncover growth opportunities. • Conduct thorough market research to identify target seller segments, understand their needs, and analyze relevant product use cases. • Develop detailed seller personas to inform product positioning and messaging strategies. • Collaborate with the account management team, providing them with the insights and tools necessary to effectively promote Lazada Sponsored Solutions. • Oversee critical B2B marketing operations, including governance and traffic generation, to support overall campaign success.
1、主要负责渠道成本及支付体验SR目标，包括数据分析、成本对账、策略制定及推进落地执行等 2、负责渠道接入项目从商务、BRD到项目落地全流程管理。 3、负责渠道优化项目从用户声音分析、调研分析、BRD到项目落地全流程管理，聚焦到重点渠道链路优化。 4、渠道费用对账及付款流程。 5、大促支付保障及日常支付问题应急响应及处理。 1、Mainly responsible for the payment SR and channel cost objectives, including data analysis, cost reconciliation, strategy formulation, and promoting implementation. 2、Responsible for the full process management of channel integration projects from business affairs, BRD to project implementation. 3、Responsible for the full process management of channel optimization projects from user feedback analysis, survey analysis, BRD to project implementation, focusing on optimizing key channel paths. 4、Channel cost reconciliation and payment process. 5、Major promotion payment guarantee and daily payment problem emergency response and handling.