小鹏汽车Sr. Marketing Manager - Mexico
任职要求
Requirements 1 .8+ years of experience in automotive marketing, branding, PR, successful brand building and management experience; 2. rich local media, KOL, KOC resources and relationships; 3. Professional English communication skills; excellent communication and coordination skills, planning and execution skills; relationship building and maintenance skills; and the ability to build and maintain relationships; 4. Accept short-term business trips to China or other markets; 5. Certain relationship or resources of government and association.
工作职责
Responsibilities 1. undertake the headquarter's objectives and planning, plan the brand positioning and communication strategy of Xpeng Motors in Mexico; 2. Develop annual brand plan and utilize resources to achieve goals, including but not limited to brand awareness enhancement, brand goodwill enhancement, campaign placement, fan acquisition, customer club establishment and management; 3. the experience and ability to build a brand from 0-1, covering ATL, BTL, content production, media buy and dealer promotion, third party cooperation and control; 4. effectively manage and control budgets to maximize resource utilization; 5. interfacing with media organizations, leading media development and execution across all communication channels, monitoring releases and results; 6. leading the setup of social media platforms and official websites, developing strategies and creating content, monitoring results; 7. brand/product launch event planning and action plan; 8. responsible for collecting and analyzing market information and competitors, summarizing delivery; 9. responsible for brand and product surveys and provide summary reports. 10. Maintain media relations and plan media activities, including but not limited to daily communication and event invitation;
Responsibilities 1.Develop and implement sales strategies for automotive OEMs in overseas markets to achieve sales targets. 2.Organize and participate in overseas exhibitions, product promotion events, and other marketing activities. 3.Manage regional inventory (purchase, sales, and stock) and collaborate with Chinese headquarters to ensure timely vehicle delivery. 4.Oversee regional dealer retail operations and enhance dealer sales capabilities. 5.Collaborate with marketing teams to drive promotional campaigns and customer acquisition. 6.Analyze overseas market trends, competitor dynamics, and customer needs, providing actionable market feedback. 1.负责制定并执行车企在海外市场的销售策略，完成销售目标； 2.组织并参与海外展会、产品推介会等市场推广活动； 3.负责区域内的进销存管理，协同中国总部确保车辆及时交付； 4.负责区域内经销商零售运营，提升经销商销售能力； 5.协同营销团队推动促销活动及客户获取； 6.分析海外市场趋势、竞争对手动态及客户需求，提供市场反馈。
Sr. Product Marketing Manager( AI/ML) Amazon Web Services , a subsidiary of Amazon.com, is seeking a talented Product Marketing Manager for driving data-driven products in the cloud computing adaption journey with Internet companies, Enterprise, Startups, and Developer communities’ area in China. This is a unique opportunity to play a key role in an exciting, industry-leading technology business. Product marketing is the critical role of acting as the Voice of the Customer to the company, communicating the product value to the market. The inherent business demand of this position is to drive customer engagement, facilitate marketing program along with the product lifecycle. The Product Marketing Manager is a not only technical but also strategic position. The position will be a key driver who can drive the data-driven services adoption of internet companies, traditional Enterprise, Startups, Developer communities’ IT environment. It means the position needs to have the ability to communicate with IT professionals, business executives, developers, IT Ops and data scientist/ data engineers. In addition, the product marketing manager needs deep understanding of cloud computing technologies, particularly database, big data, AI/ML, IoT. Since the pace of innovation of cloud computing is so quick, the person should be willing to catch up with new technologies and use-cases proactively. Role and Responsibilities • Design and Deploy the AWS Generative AI go-to-market(GTM) strategy into marketing programs to accelerate the service adoption • Drive and lead new service launch programs to strengthen AWS thought leadership and technology awareness • Developing marketing tools and campaign assets to attract new prospect and customers to generate product demands and marketing leads • Build and strengthen the influencers’ community to generate businesses in the Enterprise, Startups, and Developer communities. • Work closely with AWS service teams, Service Specialist, PR, and other marketing managers to ensure the AWS message is reaching a broad audience via events, seminars, webinars, and other GTM activities. • Build an effective evangelism content plan to drive awareness, adoption, and usage of the AWS platform. • Co-work with key persons in the appropriate partners to make new IT trend. • Travel, as necessary to execute marketing initiatives.
- Multi-Agent System Architecture: Design and implement the Marketing Multi-Agent System architecture, orchestrating Strategy Planner, Context Summary, Content Generation, Distribution, and Tracking Agents - AI Agent Development: Lead the development of each specialized agent, ensuring they work cohesively to deliver end-to-end marketing automation - MVP & Prototype Delivery: Drive the delivery of AI engine MVP, demonstrating real data processing through complete agent workflows - Human-in-the-Loop Integration: Establish governance frameworks including Logs and Tracing features for human oversight and monitoring - Continuous Learning Systems: Implement self-learning capabilities that enable agents to improve performance through real-time feedback and optimization A day in the life Lead the development of the core Agentic AI Marketing Engine, forming the backbone of our autonomous marketing system. You will drive the technical strategy, architecture, and implementation of the multi-agent system that delivers hyper-personalized marketing experiences at scale.
- Product Management: Own and execute large, complex studies end to end — including scoping with business leaders, designing methodologies, collecting and analyzing data, generating recommendations and presenting results to senior leaders. - Strategic research: Translate complex business problems into analytical requirements and hypotheses. Apply diverse mythologies such as desktop research, expert interviews, qualitative interviews, and quantitative surveys to derive insights. - Technology Acumen: Lead technical assessments and deep dives to understand technology and underlying systems. - Stakeholder Management: Build strong relations with internal stakeholders to understand business priorities, inform our roadmap, and drive business growth, process improvement, and cost efficiency through insights. - Trends and Innovation Monitoring: Discover, track, and evaluate global industry and technology trends to inform strategy and product innovations at Amazon. - Process Improvement: Continuously innovate and scale our methodologies to optimize efficiency and impact.