新浪微博KA Sales Manager（奢侈品行业）
任职要求
1. 本科及以上学历，3-5年相关工作经验，有奢侈品、时尚或品牌客户服务经验优先；
2. 具备良好的销售能力及客户管理能力，有To B销售或KA客户服务经验；
3. 对品牌营销、内容平台及社交媒体生态有一定理解，认可微博平台价值；
4. 具备良好的沟通表达能力与商务谈判能力，形象气质佳；
5. 逻辑清晰，执行力强，具备主动性与一定业…工作职责
1. 负责微博平台奢侈品客户的商业化合作推进，重点覆盖LVMH旗下部分品牌及设计师品牌； 2. 维护并深化现有客户关系，挖掘品牌在内容营销、品牌传播及整合营销方面的合作机会； 3. 针对重点目标客户（如高级珠宝/腕表品牌），探索合作切入点，推动潜在客户转化； 4. 基于客户需求，协调内部资源（策略、运营、产品等），完成方案输出及项目落地； 5. 持续关注行业趋势及竞品平台动态，优化客户策略并提升平台商业价值认知； 6. 在具备能力和资源的情况下，拓展奢侈品及其他行业新客户，实现业务增量。
pre-sales solution to support BD team Key job responsibilities - Able to do pricing independently with in depth understanding of warehouse cost structure - Be the project manager to work with internal product, operation, finance teams to put together comprehensive design solutions for client - seek out and drive new business opportunities with internal client & external reputable brands by co-designing solution or participating in RFQs. Convert viable prospects into clients and owns full sales conversation & negotiation - Work with BD team to identify opportunities and develop new supply chain models and warehouse solutions with focused on cross-border and local B2C warehousing fulfillment solutions for ecommerce platform & KA brands. -Analyze and solve business problems at their root for customers, stepping back to understand customer’s needs - Good understanding of system requirements in ecommerce fulfillment & logistics system as part of overall fulfillment solution. Able to clearly articulate requirements to the business and product teams. Capability to write BRD is a plus. - Sufficient maturity to manage prioritization and trade-offs among selling partner and customer experience, and operational support load.
pre-sales solution to support BD team Key job responsibilities - Able to do pricing independently with in depth understanding of warehouse cost structure - Be the project manager to work with internal product, operation, finance teams to put together comprehensive design solutions for client - seek out and drive new business opportunities with internal client & external reputable brands by co-designing solution or participating in RFQs. Convert viable prospects into clients and owns full sales conversation & negotiation - Work with BD team to identify opportunities and develop new supply chain models and warehouse solutions with focused on cross-border and local B2C warehousing fulfillment solutions for ecommerce platform & KA brands. -Analyze and solve business problems at their root for customers, stepping back to understand customer’s needs - Good understanding of system requirements in ecommerce fulfillment & logistics system as part of overall fulfillment solution. Able to clearly articulate requirements to the business and product teams. Capability to write BRD is a plus. - Sufficient maturity to manage prioritization and trade-offs among selling partner and customer experience, and operational support load.
About the Role We’re looking for an Account Manager to support Alibaba.com’s Mexico market. This role focuses on optimizing merchant performance, enhancing transaction conversion, and driving business growth through scalable operations, data insights, and cross-functional collaboration. Key Responsibilities Merchant Growth & Conversion: Design and optimize service delivery systems that enhance product operations, lead generation, and transaction conversion for new merchants on Alibaba.com, continuously improving customer success and overall transaction volume. KA Merchant Retention: Plan and execute local merchant training programs and events to drive scalable engagement and achieve key growth metrics for key accounts (KAs). Operational Enablement: Leverage data insights, customer case studies, and resource integration to support frontline sales and service teams, improving their capability to serve local merchants effectively. Product Feedback & Optimization: Identify pain points and opportunities in the merchant journey on Alibaba.com and provide actionable feedback for product improvement.
1. Sales Target Management: Break down the SA and KA team's（Strategic Accounts and Key Accounts）business objectives and identify key sales indicators that impact the team's ability to achieve these targets. Establish a target management system and utilize efficient data tools and organizational methods to manage the SA and KA team’s daily, weekly, and monthly sales goals. 2. Sales strategy development: Develop a sales strategy by identifying growth opportunities through analysis and prospecting, and create a clear execution path. 3. Project Management: By utilizing project management, ensure the successful implementation of key business goals and strategies. Analyze and assess the feasibility and risks associated with the SA and KA team's objectives. Mobilize resources from the strategy, product, and operations teams to effectively support the SA and KA team in achieving its business goals. 4. Efficiency Optimization: Understand the whole BD process and operation pain points of the SA and KA team, promote the production and research team to build sales tools, establish a standardized operation process, and improve the team's efficiency. Promote the optimization of product capabilities on the merchant side to help merchants improve efficiency in online operations. 1. 销售目标管理：对SA和KA团队业务目标进行拆解，梳理并定义影响销售团队达成目标的关键销售指标，建立目标管理指标体系，通过高效的数据工具和组织机制管理SA和KA团队日/周/月维度销售目标。 2.制定销售策略：通过经营分析及探查，识别业务增长机会，制定销售策略及前线执行路径。 3.项目管理：以项目管理方式，保障业务关键目标及策略可有效落地执行，分析并敏捷判断SA和KA团队目标达成的可行性及风险，充分调动策略、产品、OB团队资源，驱动SA和KA团队达成业务目标。 4.效率优化：了解SA和KA团队BD“找约谈签上运”全流程和作业痛点，推动产研团队搭建销售工具，建立标准化运营流程，提高团队运营效率。推动商家端产品能力优化，帮助商家线上运营提效。