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阿里巴巴LAZADA-Communications, Public Relations, Senior Manager-Singapore

社招全职8年以上LAZADA地点:新加坡状态:招聘

任职要求


1、Bachelor's degree in Journalism, Public Relations, Communications, or a related field.
2、Minimum of 8 years of experience in communications, with a focus on the e-commerce or tech industry, and a proven track record in managing regional and country campaigns.
3、Strong network within the media landscape, particularly in Southeast Asia, and experience working with high-profile journalists and influencers.
4、Exceptional written and verbal communication skills in English, with the a…
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工作职责


1、Develop and execute comprehensive communications strategies for Lazada's regional operations and Singapore market, ensuring alignment with overall brand objectives and market trends.
2、Manage media relations, cultivating strong relationships with key journalists, influencers, and industry partners to secure positive media coverage and brand visibility.
3、Organize and coordinate press events, product launches, and media briefings, both regionally and in Singapore, to generate buzz and maintain brand presence.
4、Craft compelling press releases, media statements, and other communication materials, adapting content for diverse regional and country audiences.
5、Monitor and analyze media coverage, providing regular reports on communications performance and identifying opportunities for improvement.
6、Collaborate with cross-functional teams, including marketing, communications, and commercial teams, to ensure consistent messaging across all platforms.
7、Manage crisis communication and issues management, promptly addressing any negative publicity and mitigating potential damage to the brand's reputation.
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