智能互联LAZADA-Communications, Public Relations, Senior Manager-Singapore
任职要求
1、Bachelor's degree in Journalism, Public Relations, Communications, or a related field. 2、Minimum of 8 years of experience in communications, with a focus on the e-commerce or tech industry, and a proven track record in managing regional and country campaigns. 3、Strong network within the media landscape, particularly in Southeast Asia, and experience working with high-profile journalists and influencers. 4、Exceptional written and verbal communication skills in English, with the a…
工作职责
1、Develop and execute comprehensive communications strategies for Lazada's regional operations and Singapore market, ensuring alignment with overall brand objectives and market trends. 2、Manage media relations, cultivating strong relationships with key journalists, influencers, and industry partners to secure positive media coverage and brand visibility. 3、Organize and coordinate press events, product launches, and media briefings, both regionally and in Singapore, to generate buzz and maintain brand presence. 4、Craft compelling press releases, media statements, and other communication materials, adapting content for diverse regional and country audiences. 5、Monitor and analyze media coverage, providing regular reports on communications performance and identifying opportunities for improvement. 6、Collaborate with cross-functional teams, including marketing, communications, and commercial teams, to ensure consistent messaging across all platforms. 7、Manage crisis communication and issues management, promptly addressing any negative publicity and mitigating potential damage to the brand's reputation.
1、Develop and execute comprehensive communications strategies for Lazada's regional operations and Singapore market, ensuring alignment with overall brand objectives and market trends. 2、Manage media relations, cultivating strong relationships with key journalists, influencers, and industry partners to secure positive media coverage and brand visibility. 3、Organize and coordinate press events, product launches, and media briefings, both regionally and in Singapore, to generate buzz and maintain brand presence. 4、Craft compelling press releases, media statements, and other communication materials, adapting content for diverse regional and country audiences. 5、Monitor and analyze media coverage, providing regular reports on communications performance and identifying opportunities for improvement. 6、Collaborate with cross-functional teams, including marketing, communications, and commercial teams, to ensure consistent messaging across all platforms. 7、Manage crisis communication and issues management, promptly addressing any negative publicity and mitigating potential damage to the brand's reputation.
1、能通过批量平台商家跨境业务场景和规划产出行业/平台产品解决方案，进行MRD、PRD的输出，同时协同多方资源有节奏的推动横向产品快速落地、推广、运营并达到预期目标；具备综合产品pm素质，协同其他大部分的资源进行产品落实落地和拿到运营结果； 2、有TO B端商家产品运营经验，对跨境物流履约仓储erp等链路熟知，能够主动解决商家和平台运营的需求问题，和平台运营工作台产品、商家端产品形成有效链接，减少行业和产品的对接人力消耗，推动更多类目开放和实现有效履约，让更多优质商品在供给在场域曝光和销售； 3、具备基础的数据分析、用户调研、商家BD，能够基于商业机会和业务思考，设计相应的业务流程，并通过产品化来支持业务发展，有商业机制设计能力，能够在业务背景下通过产品手段打造新场景和新体验，协同业务团队一起围绕市场需求设计产品，解决商业问题，有基础商业化产品/规模化产品的经验优先。
1. 负责Lazada平台跨境业务的新商招募，能够按需求的商家画像进行定向招募，为平台引入新的卖家群体及补充多样化商品供给 2. 拓展生态服务商渠道，能从平台的视角与服务商进行合作，维护存量的合作伙伴关系 3. 参加各类活动对外宣讲，提升Lazada的影响力，例如：跨境行业展会、专场论坛、生态服务商合作的活动等合作的外宣活动 4. 根据品牌Wishlist、重点招商的画像进行新商招募，能够拿到结果 5. 与产品、技术、市场等团队紧密合作，推动卖家入驻端的产品链路进行创新和升级 6. 定期进行市场调研，了解跨境电商行业友商动态，为平台招商策略提供决策支持。 7. 分析卖家数据、识别业务机会、招聘高质量的商家，以达成新商GMV业绩为结果导向，提高平台市场占有率。
1. Lead product operations for Lazada's customer care service, driving business objectives by optimizing service capabilities, enhancing user experience, and reducing costs. 2. Identify localized needs through data analysis and market insights across Southeast Asia. Improve customer care service processes aligned with regional strategies. 3. Collaborate with cross-functional teams (business operations, tech, design) to initiate, implement, and iteratively optimize product strategies through post-launch performance analysis.