智能互联LAZADA-Communications, Public Relations, Senior Manager-Singapore

1、Develop and execute comprehensive communications strategies for Lazada's regional operations and Singapore market, ensuring alignment with overall brand objectives and market trends. 2、Manage media relations, cultivating strong relationships with key journalists, influencers, and industry partners to secure positive media coverage and brand visibility. 3、Organize and coordinate press events, product launches, and media briefings, both regionally and in Singapore, to generate buzz and maintain brand presence. 4、Craft compelling press releases, media statements, and other communication materials, adapting content for diverse regional and country audiences. 5、Monitor and analyze media coverage, providing regular reports on communications performance and identifying opportunities for improvement. 6、Collaborate with cross-functional teams, including marketing, communications, and commercial teams, to ensure consistent messaging across all platforms. 7、Manage crisis communication and issues management, promptly addressing any negative publicity and mitigating potential damage to the brand's reputation.

Overall Responsibilities - Work together with various business teams to plan for and execute both corporate, consumer-facing and seller-targeted communication activations, to effectively deliver on the objectives above. - Develop strategic narratives and provide insights that appeal to media, thought leaders and consumers. This includes developing messaging for Lazada’s technology, products and initiatives. - Strategize thought leadership content and plan industry speaking opportunities for our executives - Strong existing relationship with all key media in the market, can pitch and navigate independently. Handle media queries and interviews with a strategic approach - Work closely with the rest of Lazada’s communications team across the region, support regional projects when needed - Provide issues management and crisis communications counsel to mitigate negative coverage or mentions of the company

• Lead the Government Affairs function of Lazada Vietnam; • Monitor policies, administrative and/or legislative developments, evaluate potential impact of legislative, administrative, and other proposals that may affect Lazada, and coordinate with related functional teams for internal alignment on next steps • Research and develop (in collaboration with Legal and functional teams as appropriate) position papers, talking points to convey the company’s messages to relevant government stakeholders • Lead/support the development of profile building initiatives and coordinate with internal and external stakeholders to manage the implementation • Lead the arrangement of workshops and/or meetings between Lazada and government stakeholders (e.g. meeting setup, talking point / presentation development, minutes taking as needed, etc.) • Support the government affairs work of the Alibaba Group as needed • Other assignments as requested by the Executive Vice President and Group Head of Government Affairs

Responsibilities: 1 Overall Responsibilities - Work together with various business teams to plan for and execute both corporate, consumer-facing and seller-targeted communication activations, to effectively deliver on the objectives above. - Develop strategic narratives and provide insights that appeal to media, thought leaders and consumers. This includes developing messaging for Lazada’s technology, products and initiatives. - Support on thought leadership and industry speaking opportunities for our executives - Develop and execute a media relationship building programme, including: (a) Maintaining and managing a database of international media based in Malaysia + local key media for Lazada announcements and outreach (b) Planning media engagements to cultivate individual media relationships (c) Working together with agencies & partners to manage and cultivate relationship with media KOLs - Work closely with the rest of Lazada’s centralized communications team across the region to deliver on regional communications activations and provide strategic insights from Malaysia's perspective. 2. Press Office Function & Content Creation - Handle media queries and interviews – including drafting of responses, follow up and coordination of interviews, drafting of briefing documents, work together with various business teams and the agency to handle media queries timely. - Support on content creation that includes Lazada’s news hub executives’ LinkedIn profile and other paid media engagements. This can be in various formats - print, online, podcasts, videos, etc. - Development of communications materials, including: press releases, story angles, pitch notes, bylines, FAQs, etc monthly according to business requirements - Identify, evaluate and support thought leadership opportunities (regional + in-market opps) in the form of speaker opportunities at industry conferences or long-form content creation 3 Issues Management - Provide issues management and crisis communications counsel to mitigate negative coverage or mentions of Lazada Malaysia - Support on issue & crisis monitoring & daily report to relevant teams - Includes media monitoring, crafting of holding/media statements and liaising with media (if necessary)