阿里巴巴全球速卖通事业部(AliExpress)-互动业务商家产品-杭州

1. 对直播业务的GMV成交规模负责，负责直播的用户权益方案以及互动玩法设计； 2. 挖掘直播用户痛点，保障钱效的同时提高直播间的用户互动及粘性； 3. 对直播期间的用户痛点形成产品需求，推动直播产品的优化和迭代； 4. 联动行业侧/商家侧对直播期间的商品价格进行bd，库存保障，带动直播期间的商品成交爆发

Team and Role Introduction The Assortment, Content & Ads Governance Team (ACAG team) is part of the Lazada’s Risk and Security. It is charged with the mission of developing a comprehensive strategy for Lazada regarding assortment and content to foster a healthy and safe e-commerce environment for our eCommerce ecosystem. 商品分类、内容及广告治理团队（ACAG团队）隶属于Lazada风险与安全部门，其核心使命是为Lazada制定全面的商品分类与内容治理战略，以维护电商生态系统的健康与安全环境。 The role is responsible for the development and execution of strategic initiatives aimed at ensuring our platform's stipulated policies, particularly in assortment compliance and governance, brand governance, are not abused by platform users. You will have access to analytical tools to develop and implement strategies and solutions using data-driven methodologies to reduce inefficient traffic and money allocation by governing assortments with traffic scams, quality issues, regulatory compliance issues, and brand Intellectual Property (IP) rights infringement. 该职位负责制定与执行战略举措，确保平台政策（尤其是商品合规治理、品牌治理相关规则）不被用户滥用。您将利用数据分析工具，通过数据驱动方法开发策略与解决方案，治理涉及流量欺诈、商品质量问题、合规风险及品牌知识产权侵权的商品分类问题，从而减少低效流量与资金分配。 Responsibilities Develop a deep understanding of the eCommerce customer and seller journey, including registration and onboarding, product listing, order placement, payment, user interactions, returns and refunds, user reports and feedback, etc. Develop subject matter expertise on eCommerce platform operation and governance, where rules, strategies, and enforcements are effectively established to ensure users are compliant with platform policies. Lead cross-functional efforts to enhance platform policies and operational mechanisms, fostering a collaborative environment to support ongoing strategy refinement. Work with large data sets to analyze patterns, trends, and modus operandi of platform operation and governance issues (as well as merchants who perpetrate these issues). Make data-driven recommendations on prioritization of controls for platform governance and product compliance. Collaborate with PD, Tech, and Algo counterparts to build machine learning models and rules to detect assortment and user related operation and governance issues on the platform. Operate the risk engine, including the creation and continuous evaluation of rules to prevent and detect platform operation and governance issues. Capture and communicate findings with internal and external stakeholders through dashboards, periodic reports, and presentations. 岗位职责 1/ 深度洞察电商客户与卖家的全流程体验，涵盖注册入驻、商品上架、订单生成、支付、用户互动、退货退款、用户反馈等环节。 2/ 建立电商平台运营与治理领域的专业知识体系，确保规则、策略及执行机制有效落地，推动用户遵守平台政策。 3/ 主导跨职能协作，持续完善平台政策与运营机制，营造协作环境以支持策略迭代。 4/ 基于海量数据集分析平台运营与治理问题的模式、趋势及商家违规手法。 5/ 通过数据分析提出平台治理与商品合规的管控优先级建议。 6/ 协同产品（PD）、技术（Tech）及算法（Algo）团队，构建机器学习模型与规则，检测平台商品分类及用户相关的运营治理问题。 7/ 负责风险引擎的日常运营，包括规则创建与持续评估，以预防和识别平台治理漏洞。 8/ 通过仪表盘、定期报告及演示汇报，向内外部利益相关方清晰传递分析结论与治理成果。

1、负责支付宝校园频道产品的规划和设计，包括用户需求分析、市场和竞品调研、产品功能规划与设计，并推动落地上线。 2、能够基于支付宝用户画像，深入分析用户在不同垂类场景的互动意图，形成创新和有价值的用户产品功能设计。 3、深入理解校园用户的线上或线下消费需求，对商家生态有一定了解，能够站在用户角度设计整体体验，持续监控、分析用户反馈和使用数据，持续提升业务增长指标和日常运营效率。

● 洞察出境游市场趋势，制定行业增长策略，协助和赋能蚂蚁国际全球各区域运营，协同重点行业商家，提升支付宝旅行解决方案业务增长； ● 根据跨境出游业务需求，结合平台/行业营销资源、节点及玩法，制定行业营销策略和营销方案，提升支付宝旅行解决方案心智，能通过产品化的方式实现用户的健康增长； ● 结合用户数据、活动数据等，发掘更多可被数据创新的营销场景和营销方式，实现业务上的可持续增长； ● 能够与UED、产品、技术高效合作，从项目策划到推动上线的过程中，起到指挥和决策作用；与市场团队紧密配合，构建营销玩法与互动，共同推动营销策略的落地，提升用户的活跃度