阿里巴巴Miravia-Platform Operations-M2A Management
任职要求
- More than 5 years of work experience in E-commerce marketplace, country market management - Familiar with E-commerce marketplace business operation including Commercial, Compliance, Product and Logistics - Ability to think out of the box and help driving creative excellence. - Strong…
工作职责
In Alibaba, we are committed to provide good experience to both buyer and seller through offering seller & assortment through internal E-commerce network and create business success. Key objective of the this role on M2A Management is to leading the M2A team to optimize the business infrastructure and achieve the GMV goal by organizing Miravia assortment sales in AE platform. Responsibility as but not limited as below for the final goal with the cooperation with collaboration team: - Build up a robust team for M2A business covering Business Planning and Operation of Onboarding, Platform Governance, Promotion, Product & Process and Assortment/Category. - Collaborate with different team from Supply to Traffic to facilitate the business growth by identifying the business opportunity and strategy - Work out solution to enhance the business health and growth including P&L control - Accountable for GMV, P&L, Seller Experience and Buyer Experience performance
- Platform Operations: Manage day-to-day operations, ensuring smooth performance and user engagement. - Business Development: Identify, negotiate, and onboard new commercial partners to expand market reach. - Market Activities: Plan and execute promotional campaigns, partnerships, and local marketing initiatives. -Client Relations: Conduct meetings with key clients, build long-term relationships, and drive strategic collaborations. - Market Insights: Analyze industry trends and competitor strategies to optimize business growth.
Content Marketing Position: Reporting to the Content Marketing Lead, this role is a key part of Lazada's digital ads content strategy. You will collaborate with the graphic team and performance marketers managing platforms like Meta, Google, and TikTok to drive user growth for the Lazada app. The focus will be on designing the user journey from ad viewing to app engagement. Responsibilities: 1.Creative Planning and Production: -Manage and enhance the quality of ads across all paid channels (Google, Meta, TikTok), focusing on content strategy and messaging. -Integrate the unique aspects of different paid channels into the branding communication roadmap to establish best practices for creative elements. 2.Content Operations: -Design banner and video content scripts that align Lazada hero products and promotions. -Create engaging ad materials that showcase exclusive offers and user benefits. 3.Communication Strategy: -Stay updated on PH viral trends, user behaviors, and demographics to identify effective content promotion styles. -Coordinate with internal and external teams (graphic designers, branding, campaign, commercial teams, external agencies) to ensure timely delivery and quality of materials. 4.Innovation and Growth: -Maximize the potential of paid channels by leveraging AI creative assets. -Propose ideas for A/B and multivariate testing, collaborating with channel specialists to plan tests, track results, and build a learning library.
Account Onboarding a. Manage the API integration process with the brand accounts b. Monitor the operation metrics for API accounts and work out the solution with the internal API team and external service providers Merchant Empowerment a. Merchant Portal Operations: 1. Responsible for the rollout and promotion of core merchant portal features (eg, data dashboards, menu management, self-promotion tools, notification tools). 2. Develop phased operational strategies to drive merchant awareness and adoption of portal capabilities. 3.Monitor merchant usage metrics (eg, feature penetration rate, active merchant count, operational retention rate), analyze pain points and optimization opportunities in feature usage, collaborate with the product team to provide requirement recommendations, and drive product iteration. b. Merchant Service & Experience Optimization: 1.Continuously identify the operational and experiential pain points of merchants. 2.Use feedback collection and benchmark research to improve system functionality and merchant experience (eg, brand service report, online/offline message), ultimately enhancing merchant operational efficiency and retention. Sales Efficiency Improvement a.Gain a deep understanding of the Account Management team's end-to-end sales workflow and identify pain points along the way. b.Liase with the Product & Engineering team to build Product functions oriented towards sales target management or process management during daily operations (eg, brand visit, task tools).
1. 结合用户调研、数据分析，制定平台规则规范，动态优化规则库，推动规则透明化落地 2. 制定商家分层治理策略，保障平台生态健康基于用户反馈和平台数据，识别体验痛点，有效监察服务的真实水平 3. 联合产品、运营团队设计优化方案，降低平台客诉，提升用户体验。