阿里巴巴Miravia-Platform Operations-M2A Management
任职要求
- More than 5 years of work experience in E-commerce marketplace, country market management - Familiar with E-commerce marketplace business operation including Commercial, Compliance, Product and Logistics - Ability to think out of the box and help driving creative excellence. - Strong…
工作职责
In Alibaba, we are committed to provide good experience to both buyer and seller through offering seller & assortment through internal E-commerce network and create business success. Key objective of the this role on M2A Management is to leading the M2A team to optimize the business infrastructure and achieve the GMV goal by organizing Miravia assortment sales in AE platform. Responsibility as but not limited as below for the final goal with the cooperation with collaboration team: - Build up a robust team for M2A business covering Business Planning and Operation of Onboarding, Platform Governance, Promotion, Product & Process and Assortment/Category. - Collaborate with different team from Supply to Traffic to facilitate the business growth by identifying the business opportunity and strategy - Work out solution to enhance the business health and growth including P&L control - Accountable for GMV, P&L, Seller Experience and Buyer Experience performance
- Platform Operations: Manage day-to-day operations, ensuring smooth performance and user engagement. - Business Development: Identify, negotiate, and onboard new commercial partners to expand market reach. - Market Activities: Plan and execute promotional campaigns, partnerships, and local marketing initiatives. -Client Relations: Conduct meetings with key clients, build long-term relationships, and drive strategic collaborations. - Market Insights: Analyze industry trends and competitor strategies to optimize business growth.
Content Marketing Position: Reporting to the Content Marketing Lead, this role is a key part of Lazada's digital ads content strategy. You will collaborate with the graphic team and performance marketers managing platforms like Meta, Google, and TikTok to drive user growth for the Lazada app. The focus will be on designing the user journey from ad viewing to app engagement. Responsibilities: 1.Creative Planning and Production: -Manage and enhance the quality of ads across all paid channels (Google, Meta, TikTok), focusing on content strategy and messaging. -Integrate the unique aspects of different paid channels into the branding communication roadmap to establish best practices for creative elements. 2.Content Operations: -Design banner and video content scripts that align Lazada hero products and promotions. -Create engaging ad materials that showcase exclusive offers and user benefits. 3.Communication Strategy: -Stay updated on PH viral trends, user behaviors, and demographics to identify effective content promotion styles. -Coordinate with internal and external teams (graphic designers, branding, campaign, commercial teams, external agencies) to ensure timely delivery and quality of materials. 4.Innovation and Growth: -Maximize the potential of paid channels by leveraging AI creative assets. -Propose ideas for A/B and multivariate testing, collaborating with channel specialists to plan tests, track results, and build a learning library.
1. 结合用户调研、数据分析，制定平台规则规范，动态优化规则库，推动规则透明化落地 2. 制定商家分层治理策略，保障平台生态健康基于用户反馈和平台数据，识别体验痛点，有效监察服务的真实水平 3. 联合产品、运营团队设计优化方案，降低平台客诉，提升用户体验。
Key Tasks & Responsbilities - Responsible for homepage operation on Lazada Philippines, ensuring efficiency and effectiveness of the homepage and other public traffic areas. - Monitor traffic sources, conversion efficiency, user experience on the homepage, and track the growth of core business. - Collaborate closely with user operation teams, key business teams like campaign team providing public domain operational support, and facilitating local team's business growth with public domain strategies. - Coordinate cross-departmental collaboration, address operational issues, and ensure smooth business processes. - Analyze market trends and competitor user strategies, propose innovative optimization recommendations to continually enhance operational performance.