阿里巴巴LAZADA-Content Marketer-User & Platform Operations
任职要求
*Strong understanding of social media marketing, mobile app marketing, and the online shopper journey. *Passionate about design, with an eye for distinguishing high-quality digital mobile ad content from less effective options, always keeping the user perspective in mind. *Over 3 years of experience in user experience or content marketing roles; eCommerce experience is a plus. *Highly proficient with numbers and possess strong analytical skills. *Self-motivated, proactive, and have a can-do attitude. *Excellent communication skills for effective collaboration with cross-functional teams. *Ability to work under pressure in a fast-paced, rapidly changing environment. *Strong self-learning capabilities and a self-starting attitude.
工作职责
Content Marketing Position: Reporting to the Content Marketing Lead, this role is a key part of Lazada's digital ads content strategy. You will collaborate with the graphic team and performance marketers managing platforms like Meta, Google, and TikTok to drive user growth for the Lazada app. The focus will be on designing the user journey from ad viewing to app engagement. Responsibilities: 1.Creative Planning and Production: -Manage and enhance the quality of ads across all paid channels (Google, Meta, TikTok), focusing on content strategy and messaging. -Integrate the unique aspects of different paid channels into the branding communication roadmap to establish best practices for creative elements. 2.Content Operations: -Design banner and video content scripts that align Lazada hero products and promotions. -Create engaging ad materials that showcase exclusive offers and user benefits. 3.Communication Strategy: -Stay updated on PH viral trends, user behaviors, and demographics to identify effective content promotion styles. -Coordinate with internal and external teams (graphic designers, branding, campaign, commercial teams, external agencies) to ensure timely delivery and quality of materials. 4.Innovation and Growth: -Maximize the potential of paid channels by leveraging AI creative assets. -Propose ideas for A/B and multivariate testing, collaborating with channel specialists to plan tests, track results, and build a learning library.
[In-App Promotion Content] • Plan and manage promotional content, including copywriting for such as event pages, banners, push notifications, and pop-ups aligned with the tone and manner of monthly campaigns . • Translate and localize English and Chinese content for in-app marketing purposes, including exclusive overseas items promotions. • Develop tailored in-app copywriting strategies based on user data analysis and market trends. • Collaborate with design, promotion, and other cross-functional teams to coordinate schedules and streamline content workflows, enhancing overall operational efficiency. • Create strategic naming plans for big promotions and new channels in-app with business objectives. [In-App User Experience Enhancement] • Be responsible for the quality of the Korean content on AliExpress app. • Develop and maintain in-app content (brand communication) guidelines to ensure the app maintains a consistent language, tone, and voice. • Support UX writing and CX writing initiatives to improve overall user experience.
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