阿里巴巴LAZADA-Manager, Strategy & Planning-Bangkok (Retail)

We’re seeking an experienced Marketing Manager who excels at the intersection of paid growth, social media strategy, and pop-culture insights. You will lead comprehensive marketing initiatives—from performance-driven campaigns to community-focused storytelling—and collaborate closely with cross-functional teams to translate insights into rapid, measurable results. Key Responsibilities: Develop and execute marketing strategies and campaigns designed to boost brand awareness and engagement among potential users and existing community members. Set strategic direction for paid media, organic outreach, creator partnerships, and collaboration channels, leveraging flexible and innovative approaches to drive user acquisition. Shape and maintain rednote’s public persona, ensuring every interaction aligns authentically with our global community. Provide actionable user insights and feedback to inform product and community development, effectively influencing cross-functional decisions. Manage marketing campaigns from concept to completion, overseeing project planning, cross-team coordination, and success evaluation. Define and implement user growth plans and campaign goals, considering data insights, target audience specifications, key performance indicators, narrative development, budgeting, and historical learnings. Provide strategic guidance to diverse channel teams including social media, creative, analytics, and communications. Bonus Points: Passion for and deep familiarity with the rednote community. Multilingual abilities (Mandarin or additional languages) to facilitate cross-cultural communication.

- Market Strategy: Develop and implement a comprehensive marketing strategy for the European market, setting clear goals and KPIs to drive brand growth and sales. - Influencer Marketing: Manage relationships with key influencers and content creators to amplify brand visibility and engagement. - Public Relations: Oversee PR initiatives, including media outreach, press releases, and partnerships, to enhance brand reputation and credibility. - Local Events: Plan and execute local events, product launches, and activations to connect with target audiences and drive brand affinity. - Cross-Functional Collaboration: Work closely with product marketing, brand management and sales teams to ensure alignment and maximize campaign impact. - Performance Tracking: Establish and track team KPIs, monitor and analyze campaign performance, providing actionable insights to optimize strategies and achieve business objectives. Requirements - Bachelor’s degree in Marketing, Business, Communications, or a related field. - 5+ years of experience in integrated marketing, with a focus on the European market. - Proven experience managing influencer marketing, PR campaigns, and local events. - Strong analytical skills, with the ability to set goals, track progress, and optimize campaigns based on data. - Excellent communication, negotiation, and relationship-building skills. - Creative thinker with a track record of developing innovative marketing strategies. - Passion for photography or familiarity with camera technology is a strong plus.

Responsibilities: - Develop and manage the online digital marketing strategy for different types of campaigns including product launches, promotional campaigns, brand awareness campaigns, etc. - Implement digital campaigns across a variety of digital media platforms, leveraging Integrated Marketing Communications (IMC) resources including websites, PR, brand social media, advertising, email marketing, influencer marketing, etc. - Improve ongoing campaigns based on performance data. Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). - Communicate with video production and design teams to ensure the smooth delivery of all digital marketing assets, tailoring the creativity for different marketing channels. - Collaborate with internal teams to create effective landing pages and optimize the user experience. - Evaluate end-to-end customer experience across multiple channels and customer touchpoints. - Utilize strong analytical abilities to evaluate customer experience and campaign performance across multiple channels. - Identify trends and insights, optimizing campaign execution and performance based on those insights.

1.Media Strategy: Develop and execute a PR strategy tailored to the EU market, aligning with global brand objectives to drive brand awareness and credibility. 2.Lead media outreach, including press releases, embargo coordination, and exclusive briefings with media outlets. 3.Crisis & Reputation Management: Proactively monitor and address PR risks, and build rapid-response protocols for emerging issues, collaborating with legal and compliance teams. 4.Cross-Functional Collaboration: Work closely with product marketing and brand management to ensure alignment and maximize campaign impact. 5.Set measurable KPIs for media coverage, sentiment analysis, and share of voice against competitors.