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阿里巴巴Alibaba International Digital Commerce Group-Consumer/Marketing Operations Manager-Seoul

社招全职7年以上产品类-用户型地点:首尔状态:招聘

任职要求


7+ years of experience in digital user operations, e-commerce CRM, or retail tech.
Proven success in user growth or private-domain operations.
Strong analytical skills with experie…
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工作职责


• As a Customer Operations Manager, you will lead end-to-end user lifecycle management for O2O supermarket platform, driving engagement, retention, and satisfaction through data-driven strategies and contextual campaigns.

•Key Responsibilities:
Develop and execute user growth initiatives, including referral programs, new-user incentives, and reactivation campaigns.
Manage traffic acquisition and conversion across core channels (mobile app, mini-program).
Launch time-sensitive marketing campaigns (e.g., “Morning Breakfast Box,” “Late-Night Emergency Essentials”).
Post-purchase support, including complaint resolution and refund handling, to close the experience loop.
Partner with Product and Data teams to define KPIs (e.g., NPS, repeat purchase rate) and continuously optimize the user journey.
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