阿里巴巴Project Korea-Search Product manager-Seoul

As a Consumer Product Manager, you will contribute to the design and iteration of O2O supermarket consumer-facing products. You’ll focus on user acquisition, shopping experience, and post-purchase flows to build a simple, efficient, and engaging online grocery platform. Key Responsibilities ● Contribute to core user journeys in the mobile app and mini-program (e.g., homepage, search, product detail, checkout, membership center). ● Support user growth features such as onboarding flows, referral programs, check-in rewards, and coupon systems. ● Enable time-sensitive marketing campaigns (e.g., “Morning Delivery,” “Emergency Essentials”) through flexible product configuration tools. ● Improve post-purchase experience by refining return/refund requests, status tracking, and automated compensation flows. ● Continuously propose and validate product improvements based on user feedback and key metrics (conversion rate, retention, NPS, etc.). 职位概述 作为用户产品经理，您将参与 O2O超市平台消费者端的产品功能设计与迭代，围绕用户增长、购物体验和售后服务等场景，打造简洁、高效、有温度的线上超市产品。 核心职责 ● 参与App及小程序核心链路（首页、搜索、商品详情、下单、会员中心等）的产品设计与优化； ● 支持用户增长相关功能落地，如新客引导、邀请裂变、签到积分、优惠券体系等； ● 配合运营团队，实现“清晨配送”“应急补给”等场景化营销活动的产品配置能力； ● 优化售后流程的产品体验，包括退换货申请、进度查询、自动补偿等模块； ● 基于用户反馈与数据指标（转化率、留存率、NPS等），持续提出并验证产品改进方案。

Responsible for the design of supply chain marketing collaboration and sales planning products. By deconstructing traffic and marketing systems, connect business plans and goals with sales planning, marketing, and traffic promotion activities. Translate business objectives into sales plans that provide certainty for inventory planning, ensuring accuracy in sales forecasting and reliability in supply chain replenishment. Design systematic product solutions and establish a structured retail supply chain product system. Based on industry trends and business development goals, design scenario-based marketing tools and supply chain collaboration mechanisms. Drive cross-departmental resource integration to ensure product solutions are effectively implemented in key scenarios such as merchant operations and inventory management. Continuously enhance the certainty of marketing strategies, traffic mechanisms, and the supply chain system. Lead the construction of mid- to long-term product architecture. While ensuring product flexibility, build a scalable platform for supply chain marketing collaboration. Promote data standardization and process automation to develop industry-leading scenario-based solutions.

- Develop and execute online marketing strategies, with full responsibility for brand development and management; - Familiar with digital advertising channels, including search marketing (NAVER/Google), social media platforms (Instagram, YouTube, TikTok, etc.), in-app advertising, and KOL collaborations; - Leverage data analysis to optimize user acquisition, retention, and conversion processes, and improve overall ROI; - Coordinate with internal teams (product, tech, design, operations) and external agencies to implement integrated multi-channel marketing campaigns; - Lead and manage the local marketing team, enhancing team execution and creative capabilities; - Stay on top of Korean consumer trends and the competitive landscape, continuously providing high-quality market insights and innovative strategies.

Develop and lead the end-to-end user growth strategy for the Korean domestic market; Build and scale growth systems including user funnel analysis, paid and organic channel strategies (search, social, content, performance ads, in-app, etc.), and structured A/B testing; Drive lifecycle marketing initiatives to maximize user activation, retention, and LTV; Analyze user behavior data and translate insights into actionable strategies and product decisions; Collaborate closely with product, engineering, data, and operations teams to ensure growth initiatives are implemented effectively; Explore innovative growth approaches such as viral loops, referral programs, membership optimization, etc.; Build and manage a high-performing growth team with a culture of innovation and accountability.