阿里巴巴Project Korea-Search Product manager-Seoul

Responsible for the design of supply chain marketing collaboration and sales planning products. By deconstructing traffic and marketing systems, connect business plans and goals with sales planning, marketing, and traffic promotion activities. Translate business objectives into sales plans that provide certainty for inventory planning, ensuring accuracy in sales forecasting and reliability in supply chain replenishment. Design systematic product solutions and establish a structured retail supply chain product system. Based on industry trends and business development goals, design scenario-based marketing tools and supply chain collaboration mechanisms. Drive cross-departmental resource integration to ensure product solutions are effectively implemented in key scenarios such as merchant operations and inventory management. Continuously enhance the certainty of marketing strategies, traffic mechanisms, and the supply chain system. Lead the construction of mid- to long-term product architecture. While ensuring product flexibility, build a scalable platform for supply chain marketing collaboration. Promote data standardization and process automation to develop industry-leading scenario-based solutions.

Develop and lead the end-to-end user growth strategy for the Korean domestic market; Build and scale growth systems including user funnel analysis, paid and organic channel strategies (search, social, content, performance ads, in-app, etc.), and structured A/B testing; Drive lifecycle marketing initiatives to maximize user activation, retention, and LTV; Analyze user behavior data and translate insights into actionable strategies and product decisions; Collaborate closely with product, engineering, data, and operations teams to ensure growth initiatives are implemented effectively; Explore innovative growth approaches such as viral loops, referral programs, membership optimization, etc.; Build and manage a high-performing growth team with a culture of innovation and accountability.

Develop and execute online marketing strategies, with full responsibility for brand development and management; Familiar with digital advertising channels, including search marketing (NAVER/Google), social media platforms (Instagram, YouTube, TikTok, etc.), in-app advertising, and KOL collaborations; Leverage data analysis to optimize user acquisition, retention, and conversion processes, and improve overall ROI; Coordinate with internal teams (product, tech, design, operations) and external agencies to implement integrated multi-channel marketing campaigns; Lead and manage the local marketing team, enhancing team execution and creative capabilities; Stay on top of Korean consumer trends and the competitive landscape, continuously providing high-quality market insights and innovative strategies.

The Measurement Strategist joins the team responsible for evaluating, sourcing, refining and communicating outstanding insights to help our advertising customers get the most value out of their investment in Apple Ads. IN THIS ROLE, YOU WILL: - Support Partner Development team from both business and technical lens to drive revenue growth. - Investigation in client challenges, identify and conduct analysis to respond and solve sophisticated customer problems. - Work with large data sets, breaking it down into easily understandable stories, and communicate these narratives to clients and internal partners. - Partner with Data Insights team to identify the right metrics, measure and supervise the impact of client interactions and revenue outcome; give ideas and provide feedback for new insights' development. - Liaise with Privacy and Legal teams to ensure that proposed data sets honor Apple Ads’ privacy principles. - Collaborate with Product team to integrate successful pilots into customer facing reporting tools.