阿里巴巴LAZADA-Senior Manager, Regional Key Assortment Operation-BANGKOK

1.Crucial part of the virtual team for public policy, regulatory and government affairs, compliance and issue management. 2.In the regional office which needs a lot alignment between HQ and regional offices but will also ‘act’ in a timely manner to critical issues and sometimes liaise or lead unified programs and activities for the whole region. 3.Collaborate with legal and compliance colleagues and external agencies. 4. One of the mandates for this position is to maintain a holistic analytical approach to policy and legislation development at regional level with priority and focus, covering topics of trade, climate, transport & mobility, digitalization and data, ESG, etc., in order to identify opportunities and risks. 5. Develop communication narratives and draft briefing materials and presentations, and advocate legislative, regulatory, and public policy positions in close collaboration with XPENG experts. 6. Being entrepreneurial, build and maintain healthy relationships with various external stakeholders including government institutions, key member states’ governments, regulatory bodies, trade associations, think tanks, media, and subject-matter experts on regional level. Address external stakeholders’ expectations of XPENG in Southeast Asia. 7. Participate in relevant events and represent XPENG in meetings and organize engagement activities.

You will work closely with global and regional stakeholders across Product, Operations, Policy, and Support to embed continuous improvement practices, translate insights into transformation opportunities, and build the foundational standards that enable best-in-class experiences. Your Responsibilities - Act as the strategic owner of CX service excellence, accountable for the design, improvement, and scalability of global support operations - Define and evolve the long-term vision for customer service flows, operational governance, and experience frameworks - Serve as the primary CX strategy partner to global and regional teams, influencing cross-functional roadmaps and business prioritization - Own core CX KPIs and ensure performance insights are converted into structural improvements and experience innovation - Lead the implementation of continuous improvement methodologies (e.g., Lean, Six Sigma), embedding them into day-to-day operations - Shape the company's customer insights agenda by integrating VOC into strategic business and product decisions - Guide regional and global benchmarking efforts to maintain DiDi’s experience at a market-leading level - Represent CX Operations in senior forums, influencing leadership decisions, investment planning, and resourcing for key initiatives

About the Role We are looking for a strategic, execution-focused integrated senior communication manager to build our content strategy in central marketing team for the Middle East (Mainly United Arab Emirates, Qatar & Kuwait). You will be responsible for crafting high-impact content strategies, driving campaign engagement, and amplifying our presence in a complex, multicultural region. This role is for a "doer" – someone who can identify cultural moments, buzzworthy campaigns, and turn our brand into a regional conversation starter, all while navigating local sensitivities. Key Responsibilities 1. Strategic Brand Engagement Develop hyper-localized content strategies for GCC markets (Mainly United Arab Emirates, Qatar & Kuwait), leveraging cultural insights and consumer behavior Identify and capitalize on high-impact moments (e.g., Ramadan, Saudi National Day, Dubai Shopping Festival) Drive engaging storytelling through owned and earned channels to promote our brand and offers, ensuring alignment with corporate messaging 2. Viral & Buzzworthy Campaigns Conceptualize and execute large-scale campaigns around the year (e.g., gamified promotions, influencer-led challenges) Build an in-house "content engine" capable of real-time, trend-driven marketing Partner with local cultural entities (e.g., sports leagues, entertainment hubs) for authentic, engagement-driving activations 3. Crisis & Reputation Coordination Work closely with the corporate Public Relation team to ensure marketing campaigns align with broader reputation goals Flag potential cultural/religious sensitivities in campaign concepts before launch Monitor public sentiment and adjust campaigns in real-time to avoid missteps 4. Team & Ecosystem Leadership Manage relationships with platforms, and influencers (without overlapping with Corp Public Relation’s remit) Optimize paid and organic content distribution for maximum engagement on a campaign basis

Accelerate Lazada Logistics’ leadership in logistics by delivering customer-centric product solutions that enhance customer experience for Fulfilled By Lazada (FBL) and Multi-Channel Logistics (MCL) business across Southeast Asia. Job scope Product and Solutions Development ● Work with regional customers (current and prospective), country technical product managers to ensure proper integration of system solutions and operations set up to enable seamless fulfilment services ● Identify and address gaps in current solutions and operations together with customers ● Translate market insights and customer needs into product solutions ● Lead end-to-end development and rollout of solutions for FBL and MCL business ● Work with product managers for end-to-end system enhancement, including requirement gathering, user acceptance testing, hypercare, and change management ● Work with country teams, product managers, and internal stakeholders to define business requirements, prioritise rollout sequence, and ensure successful product rollout Operations Improvement ● Work with operations team to set up/streamline standard operations procedures (SOP) ● Partner with business intelligence team to set up dashboards to monitor operations performance Market Research ● Conduct periodic market and customer research to identify trends in fulfilment and eCommerce market and impact to product solutions ● Propose and drive product and solutions initiatives to drive customer value and business growth