爱奇艺Drama Producer

- Identify and build external partnerships; source and develop high-potential overseas concepts and story ideas； - Oversee script development and production coordination for overseas short-form dramas; secure reliable, high-quality local production partners； - Supervise all stages of content creation and review final short-form episodes for quality control； - Monitor writers’ room progress and ensure on-time delivery of completed series； - Track market trends in real time; introduce new IPs quickly and feed key industry intelligence back to the team.

1.To provide administrative, editorial and production support to iQiyi’s original productions team, with the goal of helping identify and develop suitable proposals for drama series and other content deemed appropriate for commissions and co-productions. 2.Focused on supporting the development and editorial supervision of original productions. The objective is to create “best in class” original productions that support viewership goals and revenue whilst creating local buzz. 3.Applying deep local industry knowledge, this role is also crucial in helping the Commissioning Committee identify creative talent (on-screen and off) plus manage communications and workflow between parties (external and internally) during the development, project green-light and initiation phases. This includes staying on top of production confirmations, schedules, deliverables, and budget tracking. 4.Must successfully collaborate with and provide editorial guidance to production companies and is ultimately responsible for the smooth delivery of original productions from their production ‘green-light’ to material delivery stage. 5.The Producer will also cater efficiently to managing the supervising producer, script doctor and production manager along with other relevant iQiyi departments that require timely information, coordination, and material delivery.

1. Marketing Strategy & Planning - Develop and execute annual marketing and brand communication plans based on iQIYI’s international strategy and local market trends. - Define marketing objectives (user acquisition, retention, brand awareness, IP buzz) to meet business goals. 2. Content Marketing & Promotion - Oversee marketing campaigns for local original and co-produced drama series, including scheduling, pre-launch, launch, and - long-tail promotion. - Plan high-impact events such as red carpets, press conferences, fan meetings, and IP activation campaigns to maximize visibility and engagement. - Collaborate across teams to enhance the commercial and promotional value of content. 3. Brand & Public Relations Management - Establish brand positioning and communication strategy to build iQIYI’s presence and reputation in Thailand. - Maintain relationships with key media, KOLs, government stakeholders, and industry associations. - Manage crisis communications and public sentiment to safeguard brand image. 4. Digital Marketing & Growth - Lead digital marketing strategy across SNS, KOL, SEM/SEO, and integrated offline campaigns. - Drive local engagement through platforms like TikTok, Twitter, Line, Instagram, and YouTube. 5. Leverage data analytics to optimize acquisition and retention models for growth efficiency. - Cross-Functional & Partner Collaboration - Work closely with content, operations, commercial, and legal teams to ensure seamless execution of marketing initiatives. - Manage local agencies (advertising, PR) to deliver high-quality campaigns. - Build partnerships with brands, OTT platforms, telcos, and e-commerce players for joint marketing opportunities. 6. Team Leadership & Development - Lead the local marketing team (marketing, PR, social media, design), setting clear KPIs and career development paths. - Mentor team members to enhance professional expertise and cross-cultural collaboration skills.

1. Lead the execution of BG/ BL/ GL series production, set up/ handle administrative tasks. 2. Research/ analyze and evaluate high-potential content in local and global markets. 3. Ensure successful project management on numerical targets, including profit. 4. Facilitate cross-functional communication and performance reporting.