携程Senior User Operation Specialist(MJ030499)
任职要求
1. Bachelor degree or above. 3 years’ user operation or product operation experience or above. 2. Excellent command of written and spoken English. 3. Experience making dat…
工作职责
1. Conduct research on the family travel market, user needs, and industry trends in partnership with headquarters and regional teams to identify and capture new growth opportunities. 2. Develop and execute product design and activity planning for the family channel, formulating user operation strategies that align with business objectives and maximize family user value to drive growth. 3. Design end-to-end strategies from both customer and supply perspectives, including family user profiling, operation mechanisms, and benefits tailored for family-oriented offerings. 4. Produce BRD to clarify key opportunities, solutions, processes, and ROI. Establish measurement frameworks and lead mechanism testing and learning for the family channel to empower sustainable growth. 5. Coordinate cross-functional resources and foster collaboration across departments to ensure efficient implementation of product initiatives and timely project delivery. 6. Apply data analysis and user research to generate actionable insights, supporting continuous product improvement and effective knowledge sharing within the team.
· Deeply understand user needs, align with business development strategies and objectives, and design various marketing activities focused on product value with the goal of user growth, creating impactful brand events and communications. · Possess the ability to plan online content, marketing activities, and offline event marketing; enhance user scale through the planning of A+ themed marketing events, responsible for user acquisition and conversion effectiveness. · Have rich project experience, capable of independently managing project strategy, creativity, execution, and communication from 0 to 1. Demonstrate excellent cross-team collaboration skills, able to engage with design, product, technology, algorithm teams, and external partners to efficiently drive strategy implementation.
Content Management: Lead the content planning and management for Japan Market, ensuring content quality and attractiveness.Keyword Research: Conduct market research and analysis, identify and analyze keywords, optimize website content, and improve search engine rankings.SEO Project Planning and Execution: Develop reasonable measurement indicators based on data analysis and actual business situations. Responsible for planning and executing SEO content operation projects, including content updates, website structure optimization, etc. Adjust marketing strategies in a timely manner, improve conversion rates, optimize channel marketing methods, and allocate resources reasonably for traffic and orders.Competitor Analysis and Industry Trends Analysis: Analyze the strategies of other brands, formulate effective SEO directions to enhance website competitiveness.Focus on industry trends, improve user activity, and identify new trends.Task Execution: Execute various tasks assigned by the company and ensure efficient completion.
1.Design Delivery Pricing Models: Proactively design delivery pricing models that address local business pain points. Build efficient pricing models to increase order acceptance rates, optimize user experience, and meet diverse business scenarios and customer needs. 2.Optimize Delivery Pricing Strategies: Responsible for optimizing and operating delivery pricing strategies, including daily monitoring and analysis, and collaborating with product and algorithm teams to continuously improve delivery experiences at all stages through algorithm and product improvements, thereby increasing delivery efficiency. 3.Monitor Market Demand: Monitor changes in market demand, analyze internal supply issues, and other delivery strategies adopted by companies in the industry to continuously enhance cost efficiency. 4.Data Monitoring and Problem Solving: Monitor supply and delivery experience data daily, weekly, and monthly, identify regional supply issues, and drive solutions through product or operational strategies/incentives to achieve supply quantity and experience goals. 1. 设计配送定价交易模式：主动设计能够解决本地业务痛点的配送定价交易模式。构建高效的定价交易模型，提升订单接受率，优化用户体验，满足多样化的业务场景和客户需求。 2. 优化配送定价策略：负责优化和运营配送定价策略，包括日常监控、分析，并与产品和算法团队合作，通过算法和产品改进不断提升各阶段的配送体验，从而提高配送效率。 3. 监控市场需求：监控市场需求变化，分析内部供给问题以及行业内其他公司采用的配送策略，不断提升成本效率。 4. 数据监控与问题解决：每日、每周和每月监控供给和配送体验数据，识别区域性供给问题，并通过产品或运营策略/激励措施推动解决方案，以实现供给数量和体验目标。
Headquartered in Singapore, Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions. Job Description 1. Analyze cross-border tourism market trends, develop industry growth strategies, assist and empower Ant International's regional user growth, collaborate with key industry merchants to enhance the growth of Alipay+ and it's travel solution. 2. Formulate industry marketing strategies and plans based on the needs of the cross-border tourism business, while leveraging platform/industry marketing resources, key moments, and plans to increase the awareness of Alipay+ and it's travel solutions and achieve healthy user growth through productization. 3. Combine user data and activity data to uncover more innovative marketing scenarios and methods driven by data, thereby achieving sustainable business growth. 4. Efficiently collaborate with UED, product, and technology teams, playing a leading and decision-making role from project planning to launch. Work closely with the marketing team to build marketing strategies and interactions, jointly promoting the implementation of marketing strategies to enhance user engagement.