蚂蚁金服蚂蚁国际-Strategic Brand Development and Communications-Antom
任职要求
• 8+ years in brand strategy, brand management and integrated marketing experience • Strong background in developing brand narratives, GTM strategies and content planning • Strong project management with attention to detail, has hands-on experience in cross- functional collaboration and external agencies to independently deliver campaigns, projects and initiatives • Excellent communication and stakeholder management abilities • Strategic thinker with ability to connect messaging to business goals – ability to write /copywrite is a bonus • Creative mindset with a passion for innovation and experimentation in brand storytelling
工作职责
This role is part of a Global Brand & Marketing team, and reports directly to the Head of Emfi & Brand Marketing. As brand manager for Ant International’s Flagship brands, s/he is responsible for defining, shaping and activating the brand to deepen customer connection, drive brand equity and deliver long term business impact. As the brand voice, custodian and advocate, s/he will drive how the Flagship brands show up and continues to grow meaningfully in today’s fast paced and evolving marketplace, and what each Flagship brand stands for in the hearts and minds of our customers Key Roles and Responsibilities 1. Brand Strategy and Purpose • Guard and evolve Flagship brand’s purpose and identity, aligned with business goals and those of its parent company • Develop Brand Message House in collaboration with PR, and set annual brand focus / key messages for consistent application across all channels • Lead brand messaging across platforms, including: - LinkedIn (with PR) - Brand Content Calendar: Develop and maintain a consistent narrative in external communications - Website: Provide and maintain brand content in alignment to brand purpose and key messages 2. Brand Advocacy, Governance and Intelligence • Align cross-functional teams around brand strategy and tone, including communications, product marketing, PR and local market teams where applicable • Own and maintain the Brand Guide, working with internal and external stakeholders and teams to execute and ensure visual and verbal brand consistency across all markets and touchpoints • Lead development and execution of brand performance trackers, measurement tools in collaboration with cross functional teams, to evaluate brand’s contribution as well as identify and act on opportunities that strengthen brand equity and parent company’s value • Manage, develop and/or contribute to award submissions • Internal communications and brand training to introduce and incorporate brand messages for staff engagement, talent attraction, culture building, and brand immersion • Performance monitoring 3. Brand Go-to-Market Activation, Execution and Management • Identify and lead brand activation opportunities aligned with brand purpose and business prioritised markets to enable business goals in prospecting, acquisition and utilisation • Develop and execute integrated communications strategies and go to market plans for prioritised markets that deliver the brand’s positioning, identity and narrative across key campaigns, touch points and assets like brand video • Manage and provide overview of brand touchpoints and campaigns, its performance, and overall budget • Lead and manage brand applications such as events, sponsorships • Work collaborative with the larger brand & marketing teams to leverage their communications to maximise brand understanding recognition, recall and appreciation
Job responsibilities: 1. Develop and strategize Xpeng's brand positioning and communication strategy in Australia; Formulate and implement brand strategies based on consumer insights, market opportunities and competitor trends, while aligning with global brand guidelines; 2. Collaborate with local agencies to create annual brand plans and leverage resources to achieve objectives including but not limited to brand awareness enhancement, reputation improvement, campaign execution, fan acquisition, and customer club establishment/management; 3. Drive business results through exceptional execution, working cross-functionally to ensure marketing initiatives align with strategies and receive support through advertising, social media, and event investments; 4. Deliver timely and insightful market/competitor analysis reports to refine strategies and action plans; 5. Partner with media agencies to lead media development/execution across communication channels, draft press releases, and monitor publication outcomes; 6. Lead establishment of social media platforms and official website, develop strategies/content creation, and monitor performance; 7. Spearhead launch event strategies and action plans; 8. Collect/analyze market intelligence and competitor information to produce summary reports; 9. Conduct brand/product research and provide analytical reports.
Job Summary: We're looking for an experienced and visionary Digital Marketing Director to lead our global digital strategy. In this pivotal role, you will drive awareness, engagement, and conversion across global markets by leading a high-performing digital team, managing cross-channel campaigns, and innovating with cutting-edge tools. You'll oversee SEO, social, email marketing, and digital advertising across awareness and consideration stages, ensuring cohesive and impactful consumer experiences across touchpoints. Key Responsibilities: 1. Digital Advertising & Paid Media - Oversee digital advertising campaigns across platforms (Google, Meta, YouTube, etc.) focused on brand awareness and customer consideration. - Optimize media mix, targeting, and creative strategy based on data insights. - Collaborate with influencers, content partners, creative and performance teams for campaign development, CPM, CPA and ROI improvement. 2. SEO & Website Optimization - Lead global SEO strategy, technical SEO audits, and content development. - Monitor website performance and improve user experience and conversion rates. 3. Social Media Strategy - Develop platform-specific strategies across global markets. - Oversee organic content planning and paid social media campaigns. - Monitor digital trends and leverage emerging platforms for brand relevance. 4. Email & CRM Marketing - Drive email marketing strategies for lifecycle marketing, promotions, and re-engagement. - Oversee A/B testing, automation, and CRM integration to boost effectiveness. 5. Analytics & Budget Management - Track and analyze KPIs across all digital channels. - Manage budgets efficiently and identify areas of opportunity and improvement. - Stay ahead of digital trends and adopt new tools to elevate performance. 6. Team Leadership & Strategy - Lead, mentor, and grow a global digital marketing team. - Define digital growth strategies in alignment with brand and business goals. - Collaborate closely with cross-functional teams including brand, product, and regional marketing.
Position Overview: Oversee the full life cycle management of spare parts, establish an end-to-end sales system covering dealer management, pricing strategies, and digital operations, formulate market-oriented sales strategies, collaborate with warehousing logistics and digital construction, and ensure spare parts supply efficiency and profitability goals. Core Responsibilities 1、Dealer Lifecycle Management -Establish a distributor tiered management system and develop tiered training, empowerment, and onboarding standards and processes. Guide distributors to submit orders in compliance with standards through empowerment training, aiming to increase distributor order accuracy to over 95% and achieve sales targets. -Maintain and build dealer docking mechanisms, guide dealers to respond promptly to demand, such as order submission, payment, and shipping and pickup, while coordinating with warehousing and logistics departments to optimize distribution processes. -Build competitor intelligence collection channels to drive adjustments to our brand’s commercial policies and pricing strategies. 2、Profit and Pricing Strategies -Develop an annual dual-target business system for sales volume and profit, and build pricing models and commercial policy combinations to ensure target achievement. -Establish a pricing compliance review mechanism to ensure the price competitiveness of our brand’s core parts, and be responsible for maintaining master data of system sales prices. -Be responsible for the development of accessories and the formulation of sales strategies, and identify high-demand categories. 3、Operational Indicators and Process Optimization -Coordinate with procurement and warehousing teams to shorten replenishment cycles, focusing on key indicators such as order fulfillment rate (≥95%) and inventory-to-sales ratio (≤6). -Develop dealer management standard manuals, lead dealer inventory and sales diagnostics, and guide distributors to optimize inventory structures. 4、Team Management -Manage local sales teams (including procurement and logistics personnel), undertake and decompose KPIs and tasks issued by headquarters; undertake headquarters’ global strategic tasks, such as new market expansion pilots. -Be responsible for departmental team budget formulation and strategy development.
We are seeking a visionary Lead Product Experience Strategist to shape and elevate the end-to-end customer experience across our automotive product portfolio. You will bridge business goals, user needs, technical and design excellence to drive innovative, intuitive, and emotionally resonant product experiences. Key Responsibilities: 1. Define and lead the product experience strategy across vehicle programs and digital touchpoints (in-car, mobile, web) 2. Partner with cross-functional teams (Product Management, UX/UI Design, Engineering, Marketing) to align experience strategy with product vision and brand values 3. Conduct market research, user insights analysis, and competitor benchmarking to identify experience opportunities 4. Champion human-centered design and drive the integration of user experience principles into all stages of product development 5. Translate complex requirements into clear, actionable experience blueprints and frameworks 6. Collaborate with innovation teams to prototype and validate experience concepts 7. Present strategic insights and roadmaps to senior leadership and stakeholders